Today, the Cradle to Cradle Products Innovation Institute is inviting all
stakeholders to help shape the fourth version of the Cradle to Cradle
Certified Product Standard during a 60-day public comment period from 5 August
to 4 October 2019.
The draft standard and public comment form can be found on the Institute’s
website; input received during the public comment
period will be considered for inclusion in the final standard, slated for
release in 2020.
Recognized as the world’s leading multi-attribute, science-based standard for
responsible production and consumption, the Cradle to Cradle Certified Product
Standard provides a continuous improvement pathway for optimizing and verifying
products for the circular economy. The Standard helps designers and
manufacturers put the Cradle to Cradle design principles into practice and
encourages innovation to maximize the positive impacts of their products and
materials.
The Cradle to Cradle Certified Version 4 draft standard was developed via a
multi-stakeholder process led by the Institute’s Certification Standards Board,
an independent standard-setting body comprised of leading manufacturers,
independent assessors, and technical subject matter experts. The Institute’s
Stakeholder Advisory Council and five Technical Advisory Groups also
participated in the development.
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
According to Dr. Susan Klosterhaus, the Institute’s VP of science and
certification, Version 4 of the Cradle to Cradle Certified Product Standard was
developed to keep the certification on the leading edge of science-based
standards for safe and circular design.
“The draft standard reflects a continued evolution in our understanding of how
product design and manufacturing affect environmental and human health issues of
critical global concern,” Klosterhaus said. “As a result, the draft standard
reflects rigorous yet feasible requirements across all five certification
categories — material
health,
product
circularity,
renewable
energy
and climate, water stewardship, and social fairness.”
“Input from our stakeholders on these new requirements is vital to ensuring the
standard is both practical to implement and remains the world’s most advanced
framework for designing, making and verifying materials and products with the
circular economy in mind.”
Key changes reflected in the Cradle to Cradle Certified Version 4 draft standard
include:
- New general requirements for compliance assurance, environmental policy and management, and measurable improvement.
- New frameworks for product circularity, water stewardship and social fairness, defining global best practices and aligned with leading environmental and social compliance standards.
- A new Restricted Substances List (RSL), designed to help ensure Cradle to Cradle Certified requirements for Material Health align with leading international regulations and with widely accepted best practices for chemicals of concern.
“The Cradle to Cradle Certified Product Standard is already recognized as a
powerful, practical change-making tool for making products that exert a positive
impact on humans and the environment,” said Peter Templeton, Institute
president and CEO. “Through the development of Cradle to Cradle Certified
Version 4, we aim to further elevate the value of Cradle to Cradle Certified as
a driver of materials innovation and as an optimization pathway for safe and
circular products.”
To prepare for participation in the public comment period, the Institute invites
stakeholders to attend webinars highlighting key features of the Cradle to
Cradle Certified Product Standard on 6 August; and 10, 11 and 12
September. Details available
here.
More information about the Cradle to Cradle Certified Version 4 draft standard,
including the standard development process and the public comment period are
available on the Cradle to Cradle Products Innovation Institute
website.
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Sustainable Brands Staff
Published Aug 5, 2019 9am EDT / 6am PDT / 2pm BST / 3pm CEST