Published 10 years ago.
About a 4 minute read.
On Tuesday, Molson Coors Brewing Company released its 2013 Corporate Responsibility Report, covering the company’s performance in five key areas: Governance and Ethics, Alcohol Responsibility, Environmental Stewardship, Employees and Community and Responsible Sourcing.
The report highlights significant savings of energy, greenhouse gas (GHG) emissions, water consumption and waste to landfill based on targets the company set in 2008.
“In 2012 Molson Coors saw Our Beer Print performance — our impacts on our communities, people and the environment — recognized as best in class when we were named the beverage industry sector leader on the Dow Jones Sustainability World Index,” said president and CEO Peter Swinburn. “Improving Our Beer Print has already positively affected our bottom line: From 2008 through 2012, we saved $10 million per year due to lower use of energy and water, reduced waste fees and taxes, and sales of materials that would otherwise have been disposed. Our targeted environmental performance through 2020 will result in additional savings of $16 million per year.”
While the company saw overall reductions, its water and energy intensity targets were not met due to lower than expected volumes. Last year, the company announced ambitious new long-term targets to achieve further reductions: 25 percent in energy intensity, 15 percent in GHG intensity and 20 percent in water per unit of production by the year 2020.
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Building corporate responsibility into brands
In early 2013, Molson Coors adopted a 2015 goal for global corporate responsibility, ‘to improve Our Beer Print to create a competitive advantage for our brands and customers.’ The company’s focus has evolved from behind-the-scenes operations management to include embedding corporate responsibility in the brands themselves and how they go to market.
“As a consumer products company, we anticipate and respond to the changing attitudes and preferences of consumers. We will further succeed when we inspire consumers with our quality products produced sustainably and aligned with their social and environmental values,” said Bart Alexander, chief corporate responsibility officer for Molson Coors. “By building stronger partnerships with retailers to collectively advance responsibility, as well as by mobilizing consumers directly through our own efforts, improving Our Beer Print will continue to contribute to the company’s growth.”
Highlights of Molson Coors’ environmental stewardship performance in 2012 include commendable achievements in the areas of:
Alexander says Molson Coors remains committed to achieving and exceeding its goals in all five key areas.
"Clearly we want to sustain the progress we have made across the corporate responsibility spectrum,” he said in an email. “We are proud of what we have accomplished, and know we have more to do every year.
“Our work so far means we can now add a commercial focus to our effort. For a beer company, that involves building partnerships with our retail customers and consumers through our brands and innovation. We will measure our success by the quality of our relationships with customers and the health of our brands.”
He added, “Three principles will continue to guide us:
Earlier this month, Molson Coors earned a 2degrees Sustainability Champion Award for its water stewardship campaign, “Every Drop, Every Ripple.”
Published Jul 24, 2013 5pm EDT / 2pm PDT / 10pm BST / 11pm CEST