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Marketing & Communications
Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19

Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge.

Here, we're happy to highlight another company using its powers for good during this pandemic: This month, Utah-based social media ad agency Harmon Brothers — the creative team that has helped drive over $450 million in sales through its cheeky viral videos for products such as Squatty Potty, Purple, Chatbooks, FiberFix, Poo-Pourri and Lumē — is extending an offer of a free ad campaign (a $100,000 value) to small businesses hard-hit by COVID-19, whose products or services are solving real problems for real people.

The 100K Poop to Gold Giveaway launched May 1st and ends on May 22nd, 2020. Then, the agency will select 10 recipients of a variety of creative services and support, with one grand prize winner to receive a free Sprint campaign — a conversion video that helps companies scale their business to millions of dollars in sales — created by Harmon Brothers (who’ve created successful Sprint campaigns for Gabb Wireless and Lumē, among others). What better time to have a crack creative team to help you position your company for social media success than during a pandemic, when millions of your future potential customers are ready and waiting at their home screens?

“In the most challenging economy in modern history, most businesses are faced with a glaring choice: innovate or face extinction. We’ve been through huge challenges as an agency, and learned to take bold risks to drive success for our clients. We are going to help companies that are making a real difference by providing them an opportunity to thrive and win,” said CEO Benton Crane. “The world needs better stories now more than ever — and we invite entrepreneurs to be creative and scrappy in making their case to us in this contest, so we can in turn make their case to the world.”

Interested entrepreneurs should visit harmonbrothers.com/gold to enter and learn more. 

Communicating complex, unfamiliar sustainability claims on CPG packaging

Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.

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