British luxury and lifestyle brand Barbour has
launched its 2020 Christmas campaign — which, for the second year, is inspired
by the popular children's books written and illustrated by Raymond
Briggs; and the iconic 1991 animated special, Father
Christmas.
The two-minute film follows a young boy whose dog has chewed his father's
beloved Barbour wax jacket. The boy writes to Father Christmas to say that,
instead of a present this year, he just needs his help to repair his father's
jacket in time for Christmas. Father Christmas realizes he can't mend the jacket
himself, but asks the Barbour team for help.
The film is based on the true story of Dudley the dachshund, who chewed his
owner's much-adored Barbour jacket. His owner sent it back to Barbour with a
note from Dudley to say he was sorry.
Founded in 1894, Barbour has been rewaxing and repairing jackets in its South
Shields, UK headquarters for almost a hundred years. Regular rewaxing (and
repairs if required) extends the life of a Barbour jacket; and many wax jackets
are handed down through generations of a family, making them a timeless and
responsible choice.
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"This is a very special Christmas campaign for us, as it's based on a true story
from one of our customers,” says Paul Wilkinson, Global Marketing and
Commercial Director at Barbour. “The film highlights how much our Barbour
jackets are loved and become an important part of the family. Barbour wax
jackets are made to last; and if you rewax your jacket at least once a year, it
could last you a lifetime — even if a naughty dachshund does decide to get his
teeth into it!"
Barbour is among a growing group of apparel brands that offer repair services to
extend the life of their garments — denim brands Nudie
Jeans,
Mud Jeans and Hiut
Denim
offer free repairs for life, as well as clothing leasing models; and Eileen
Fisher,
Levi
Strauss,
The North
Face
and
Patagonia
are among the brands with marketplaces dedicated to selling their recovered and
refurbished items.
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Sustainable Brands Staff
Published Nov 11, 2020 1pm EST / 10am PST / 6pm GMT / 7pm CET