On the same day the EPA is holding its public hearing on the proposed rule 2014 Standards for the Renewable Fuel Standard Program and the same week that Delta Air Lines takes its stand against it, Americans United for Change today announced it has created a TV spot that will soon hit the airwaves in Iowa in defense of the RFS. The ad, called “Simple Choice,” urges the millions of Americans who benefit from the RFS — from family farmers, ethanol industry workers, secondary industries, surrounding economies, to consumers paying less at the pump — to tell the EPA to re-strengthen the mandated targets for U.S. biofuel production, which it relaxed last month.
Viewers are encouraged to visit www.SavetheRFS.com and sign up to be part of a team who will communicate the importance of renewable fuels and the RFS to our nation's leaders, including the EPA. The ad will air primarily in the Des Moines media market.
Last month, the EPA relaxed the proposed levels of ethanol use outlined in the RFS to address the “E10 blend wall.” The new proposal set ethanol use at 15.21 billion gallons — just under 10 percent of motor-fuel consumption and 16 percent lower than targets established by Congress in 2007 — and also called for public input on the levels of renewable fuels to be blended into gasoline and diesel. It will be interesting to see whether “Simple Choice” spurs viewers to assert their support to the EPA.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Published Dec 5, 2013 4pm EST / 1pm PST / 9pm GMT / 10pm CET