Community Updates

Sustainable Brands Reveals Final Program Details for SB Brand-Led Culture Change

MARS, Reddit, Land O’ Lakes, Procter & Gamble, Target, The Guardian are among the companies confirmed to showcase how brands are redesigning products and services that influence culture and behavior toward more sustainable consumption and lifestyles.

Published 9 months ago | About a 4 minute read

SAN FRANCISCO, March 19, 2024 – Sustainable Brands® (SB) recently announced final program details for SB Brand-Led Culture Change 2024, running May 8-10 in Minneapolis, MN. Programming this year will take place on the mainstage, through breakout sessions and workshops covering tracks on Culture Changing Communications, Strategies and Tactics Driving Behavior Change at Scale, Unpacking Consumer Trends, and the SB Regen Ag Summit.

World-class marketing leaders, sustainability experts, researchers and creatives will gather to share and advance best practices for influencing culture and behavior in favor of products and services that deliver a flourishing future for all. Sessions will showcase how to enable more sustainable consumption and lifestyles through the latest research on consumer preferences and behaviors around sustainability, case studies of effective innovation and influence already gaining traction in the marketplace, workshops providing critical know-how, and open discussions on the roadblocks slowing down progress. Full program highlights include:

Dale Green, Global Director of Purpose Marketing at Mars and Freya Williams, Author of Green Giants reveal how a Head of Brand Purpose (or equivalent) can be set up as a strong bridge between sustainability and marketing teams, how it’s already driven notable progress for some leading practitioners, and how any company can apply respective lessons learned to date.
Assile Beydoun, Global Sustainability Comms Director at Procter & Gamble and Alexis Schwartz, Head of Purpose at The Guardian discuss their partnership on creating a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness.
Sally Uren, Chief Executive, Forum for the Future will share insights on a newly-released guide aiming to empower business leaders to translate climate justice theory into purposeful actions.
Dr. Anastasia Karklina Garbriel, PHD, Sr. Lead of Global Insights, Author of Culture Intelligence for Marketers, Reddit Inc shares how leaders can tap into the power of community conversation and harness contextual insights to stay ahead of the curve.
Dr. Marcus Collins, Professor, University of Michigan, Best Selling Author, “For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be” sharing insights on the building blocks of culture from his new book.
A data-rich consumer research session unveiling the latest consumer preferences and behaviors from globally recognized researchers and business leaders including NielsenIQ, GlobeScan, Sustainable Brands, The Cool Down, Benevity, and Hallmark.
Nadia James, Sustainability Marketing Program Manager, Google, showcases how AI can help drive further adoption of sustainable choices, and share specific case studies from a variety of consumer-facing industries.
Heather Malenshek, CMO, Land O’ Lakes shares important lessons on how the farmer-led cooperative has managed to stay true to its member-owners, employees, partners and customers through its credible and authentic leadership as an enabler of win-win, brand-led positive change.
The continuation of the SB Regen Ag Summit gathering Carnation Farms, Reginified, Bast Fibre Tech (BFT), US Soy, Forum for the Future and more to discuss how companies are using farmer and consumer insights to shape their regenerative agriculture programs and the narrative that surrounds them, how partnerships can help create and sustain systems in which farmers know their food is being appreciated for its differentiation, and consumers are empowered with unparalleled understanding about the origins of the products they buy, and a diverse series of case studies, discover innovative strategies, transformative outcomes, and lessons learned from practitioners and leaders at the forefront of the regenerative agriculture revolution.

SB Brand-Led Culture Change 2024 provides fresh insights and tools to help create meaningful change while also strengthening ROI, exploration of new research and changing market conditions, alignment opportunities with internal teams, networking with top brands and fellow experts, and cross-industry collaboration with like-minded peers.

Hundreds of global business leaders working together towards a regenerative future are expected to attend with attendance already confirmed from companies like Procter & Gamble, Target, Estee Lauder, Google, CHEP, General Mills, Hallmark, HelloFresh, Petco, Welch’s, HowGood, The Nature Conservancy, ReFED and more.

Register now to participate and take advantage of pricing discounts available through April 7th. Sponsorship and Press Partnership opportunities are now available for those looking to meaningfully contribute to a shift in the future of commerce. For more information about attending or sponsoring SB Brand-Led Culture Change 2024 please visit the conference website. For general press inquiries and credential requests, please visit our Media Center.

About Sustainable Brands Sustainable Brands®, a female-founded Public Benefit Corporation, is the premier global community of brand innovators who are reshaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to the future we want for all people for all time. Digitally published news articles and issues-focused conversations, a robust e-learning library and internationally known conferences and regional events, along with peer-to-peer membership groups, unique market intelligence, tools and services all facilitate community education and transformative action throughout the year.