Calling all innovators and implementers! Sustainable Brands and BBMG have launched a new Issues in Focus editorial channel examining the most creative, inspiring and disruptive cases of brand innovation.Guest editor Carola Beeney — joined by BBMG founders Raphael Bemporad and Mitch Baranowski and the SB editorial team — is curating a broad selection of articles to help illuminate this emerging paradigm, for publication throughout the year.
Calling all innovators and implementers! Sustainable Brands and BBMG have launched a new Issues in Focus editorial channel examining the most creative, inspiring and disruptive cases of brand innovation.
Guest editor Carola Beeney — joined by BBMG founders Raphael Bemporad and Mitch Baranowski and the SB editorial team — is curating a broad selection of articles to help illuminate this emerging paradigm, for publication throughout the year.
The Issue in Focus
Our world today is defined by more scarcity, complexity and speed — as well as more creativity, collaboration and participation.
At BBMG, we believe that sustainability is an innovation imperative. And we agree with the Harvard Business Review: It may be the biggest economic opportunity of our time.
Designing for Circularity-Friendly Behaviors
Join us as leaders from BBMG and REI examine how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste — Thurs, May 9, at Brand-Led Culture Change.
Against this backdrop, this special Issue in Focus is designed to explore a number of fundamental and exciting questions:
- How might we design holistically for every part of the value chain — grower > maker > distributor > seller > consumer > community > planet?
- How might we design new business models driven by more than just consumption?
- How might we reinvent whole systems in ways that make the limits of the status quo obsolete?
- How might we integrate disruptive innovation with consumer delight to drive adoption and impact at scale?
- How might we create more happiness and a better quality of life for more people even as our economy shifts to meet nature’s limits?
We’ll share perspectives on trends, best practices and global consumption patterns. We’ll feature designers, strategists, technologists, marketers and other disruptive thinkers, as well as insights from our proprietary online community of “Aspirational Consumers,” The Collective.
Our readers are business leaders and strategists seeking information about how others are profitably innovating for sustainability. They seek insights and ideas that might be applied across market sectors about how to drive top-line growth while successfully reducing the impacts of their operations, and engaging key stakeholders along the way.
We evaluate submissions based on currency and relevance of the examples or ideas presented, balance of perspective, strength and clarity of content and delivered principles. See our Writers’ Handbook for further guidelines.
What
Written (600-1000 words), audio and/or video perspectives.
Who
Brand strategists, brand managers, CSOs, CEOs, CIOs, etc
How
Share a one-paragraph to one-page overview describing your insight into brand improvements or innovations in sustainability.
When
Article ideas and submissions will be accepted on an ongoing basis throughout the year; email our editors at the addresses below.
Criteria
We’re looking for leading-edge thinking, tools, initiatives — any brand activities aimed at creating a massive shift in traditional business and consumption models. Preference will be given to content that provides perspectives with enterprise-wide and ideally market-wide implications and applications.
Send submissions and ideas to:
Carola Beeney — guest editor
Jennifer Elks — managing editor
Published Jul 22, 2013 6pm EDT / 3pm PDT / 11pm BST / 12am CEST