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Stories About Entrepreneurship

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Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

MARKETING AND COMMS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

No More Styrofoam: 2 Startups Creating Viable, Sustainable Alternatives with Ag Waste
No More Styrofoam: 2 Startups Creating Viable, Sustainable Alternatives with Ag Waste

WASTE NOT - By upcycling coconut husks and shrimp shells, Fortuna Cools and Cruz Foam are diverting agricultural waste from landfill and offering circular polystyrene alternatives that match its performance.

A Defiant Optimist: How One Woman Has Reshaped Finance to Fight Global Inequality
A Defiant Optimist: How One Woman Has Reshaped Finance to Fight Global Inequality

FINANCE & INVESTMENT - “By valuing and giving a voice to [women of color], and recognizing their potential as solutions and stabilizers, impact investing is a powerful way to build systemic resilience … and reduce the negative impact of climate change on everyone.” — Durreen Shahnaz

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

MARKETING AND COMMS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

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Salesforce, Deloitte, WEF Calling on Startups Ready to Fuel Sustainable Aviation
Salesforce, Deloitte, WEF Calling on Startups Ready to Fuel Sustainable Aviation

CLEANTECH - The challenge seeks next-generation aviation solutions including alternative fuels and propulsion technologies; and innovations in feedstock, engineering, and physical and market infrastructure.

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

MARKETING AND COMMS - Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.

Could Coastal Carbon Capture Clean Up Atmospheric Carbon at Gigaton Scale?
Could Coastal Carbon Capture Clean Up Atmospheric Carbon at Gigaton Scale?

PRODUCT, SERVICE & DESIGN INNOVATION - Vesta is accelerating natural processes using carbon-removing olivine sand to promote coastal resilience, advance ocean uptake and storage of carbon dioxide, and reduce ocean acidity.

At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments
At Long Last, There’s a Metric for Quantifying the Monetary Value of Sustainability Investments

NEW METRICS - Astanor Ventures’ Impact Multiple on Investment methodology translates the expected and realized benefits of invested-in products or services into monetary terms — helping investors make more informed, strategic decisions.

Beyond Bioplastics: Agricultural Waste Streams Becoming Next-Gen Packaging Materials
Beyond Bioplastics: Agricultural Waste Streams Becoming Next-Gen Packaging Materials

CHEMISTRY, MATERIALS & PACKAGING - By upcycling agricultural waste, these three startups are replacing plastic with a new wave of packaging materials that ‘make no compromises along the supply chain.’

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Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot
Fashion for Good, adidas, Inditex, Target, Zalando Launch Circular Footwear Pilot

COLLABORATION - Fashion for Good and its four brand partners have joined forces with footwear-recycling innovator FastFeetGrinded to support the scaling of recycled content in footwear.

VivoBarefoot Offers Glimpse Into a Truly Waste-Free Footwear Future
VivoBarefoot Offers Glimpse Into a Truly Waste-Free Footwear Future

WASTE NOT - Vivobarefoot’s new scan-to-print, circular design platform enables rapid prototyping — saving development and lab time, labor, and materials waste. The company is seeking 200 UK participants to test the first generation of VivoBiome footwear.

Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’

MARKETING AND COMMS - The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.

Alt-Protein Industry Ramping Up to Be ‘All Sizzle and No Steak’ — in the Best Way
Alt-Protein Industry Ramping Up to Be ‘All Sizzle and No Steak’ — in the Best Way

THE NEXT ECONOMY - Future Food Tech’s recent Alternative Proteins event, which convened over 600 industry players, showcased the myriad innovations that will enable us to continue to bring home the bacon (and chicken, beef, fish …) without further endangering the health of the planet.

Textile Additive Expedites Breakdown of Stubborn, Synthetic Fibers
Textile Additive Expedites Breakdown of Stubborn, Synthetic Fibers

CHEMISTRY, MATERIALS & PACKAGING - Despite its potential to address microplastic pollution on a number of fronts, the makers of CiCLO stress they don’t want to enable more unnecessary plastic consumption justified by ‘biodegradability.’

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Change the Product, Not Just the Packaging: A Crucial Step Towards a Sustainable Food Future
Change the Product, Not Just the Packaging: A Crucial Step Towards a Sustainable Food Future

CHEMISTRY, MATERIALS & PACKAGING - A growing industry solution to plastic packaging pollution is to create food products that are more stable and compatible with more minimal and sustainable packaging materials.

FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’
FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’

FINANCE & INVESTMENT - Robert Downey Jr's FootPrint Coalition is taking a three-pronged approach to boosting environmental science and technology — including a science engine that funds non-traditional innovators, a VC fund for scaling promising solutions, and a media platform that amplifies the innovations.

Concrete Has an Emissions Problem. Thankfully, Startups Are Queuing Up to Solve It
Concrete Has an Emissions Problem. Thankfully, Startups Are Queuing Up to Solve It

PRODUCT, SERVICE & DESIGN INNOVATION - In 2021, global construction projects consumed 30B tonnes of cement to make concrete — with every tonne emitting almost a tonne of CO2. The good news is, technologies already exist to reduce the impact of concrete production.

What Plastic Pollution? These Companies Are Making Packaging Disappear
What Plastic Pollution? These Companies Are Making Packaging Disappear

CHEMISTRY, MATERIALS & PACKAGING - As innovators such as Notpla and B’ZEOS continue to prove, the potential uses for seaweed — including as plastic alternatives that are truly compostable and biodegradable — are endless.

Carbon Capture and Storage: Distraction, Solution or Both?
Carbon Capture and Storage: Distraction, Solution or Both?

THE NEXT ECONOMY - CCS proponents argue it can offset emissions from hard-to-abate sectors such as energy and heavy industry; while opponents fear it could further the status quo and distract from the need for real emissions reductions.

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These Fermented Oils Could Be a Game-Changer for Human, Planetary Health
These Fermented Oils Could Be a Game-Changer for Human, Planetary Health

CHEMISTRY, MATERIALS & PACKAGING - Along with being sub-optimal for human health, many conventional cooking oils contribute to deforestation, biodiversity loss, and soil and water pollution. Fermented oils could save both the environment and our diets.

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