Seventh Generation
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More
American Cleaning Institute Rolls Out Sustainable Products Initiative
The American Cleaning Institute (ACI), the nonprofit trade association representing over 120 companies in the US cleaning products industry — including BASF, Clorox, Dow, Novozymes, Method, Seventh Generation, Colgate-Palmolive and Unilever, to nam... View More
P&G Removing Phosphates from All Detergents by End of 2015
Procter & Gamble announced this week that it will eliminate phosphates from all of its laundry detergents — which include brands such as Tide, Ariel, Cheer, Gain, Ace and Bold — by the end of 2015. The company says the goal of the change is t... View More
Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy
A group of the country's leading consumer brands have formed a new coalition to persuade Congress to update the nation's out-of-date and ineffective chemical safety laws. Strong lobbying by other industry groups has given policymakers the impression ... View More
Companies Need a New Game Plan for Chemical Management
Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and environmental protection. Companies have traditi... View More
Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants
Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power pl... View More
Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste
The American Cleaning Institute’s (ACI) just-released 2013 Sustainability Report shows overall decreases by member companies in four environmental data categories: energy use, greenhouse gas (GHG) emissions, water use and solid waste generation. ... View More
Seventh Generation Reduces Virgin Plastic Use By 16% While Increasing Sales
Seventh Generation, a leading brand of non-toxic bio-based and renewable consumer products, has achieved a 16 percent reduction in virgin plastic use and a 13 percent decrease in normalized greenhouse gas emissions — all despite a 9 percent increas... View More
Sustain Condoms: How a Father-Daughter Duo Plan to Transform a Toxic Industry
Jeffrey Hollender, co-founder of Seventh Generation, and his daughter Meika are extending the ethos and ethics of the pioneering sustainable care products brand to the world’s first sustainable condom, carrying the slogan, "Do what's natural.&... View More
Fields Not Factories: Sustainability-Driven Innovation at Seventh Generation
What does it take to grow and profit in the immensely competitive household and personal products industry dominated by giants Unilever and Procter & Gamble? And how can sustainability be the lever that provides revenue growth and product differe... View More
Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More
Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability
Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability: ... View More
The Rise of the Biobased Economy — and Why Brand Owners Need to Develop a Strategy in 2012
Our economy is slowly but surely heeding the signal that carbon is the new watchword. ... View More
Book Review - Greener Products: The Making and Marketing of Sustainable Brands
Creating a sustainable society will depend in large part on reducing the environmental impacts of making, distributing and using products and of disposing of them at the end of their useful life. Every product company that hopes to have a role in ou... View More
Supply Chain Sustainability 2.0 – Who Will Be the First?
Most of us who visit these pages are quite familiar with how Walmart used its influence to drive sustainability improvements in its supply chain. But were the gains really about sustainability at all? Strictly speaking, no.Indeed, the most anyone c... View More
Do Winning Sustainability Reports Measure Up?
Ahead of his breakout session on Strengthening Your Brand with Context Based Sustainability at Sustainable Brands '09, Mark McElroy writes on The Global Reporting Initiative's (GRI) call for context in all sustainability reporting. While even award-w... View More
