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The Time Is Now for Brands to Lead with Higher Values
The Time Is Now for Brands to Lead with Higher Values

3 months ago - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

Regenerative Business, Part 5: The Nestedness of Living Systems
Regenerative Business, Part 5: The Nestedness of Living Systems

3 months ago - This is the fifth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences. Read parts one, two, three and four.

More Major Retailers Are Saying ‘Forever Chemicals No More’
More Major Retailers Are Saying ‘Forever Chemicals No More’

5 months ago - To paraphrase Voltaire: “With great market power comes great responsibility.” Retail market leaders are setting the pace in the transition to safer chemistry in their products and packaging. Their actions add up to saying, “Forever chemicals no more.”

Why Online Retailers Are in Danger of Losing the 'Retail Wars'
Why Online Retailers Are in Danger of Losing the 'Retail Wars'

1 year ago - It’s a conflict which threatens to change the way we eat, shop and live. But unless you pay attention to the business pages, you may not have heard of the “retail wars.” For the uninitiated, ‘retail wars’ is the name given to the intensifying conflict between online retailers and their more traditional, physical counterparts over an increasingly crowded retail space.

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To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

1 year ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.

How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

1 year ago - Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the credit (or blame) goes to entrepreneurs such as Beyond Meat’s Ethan Brown, who argues convincingly that “protein aisle” is not only the more accurate way to describe the offerings there, but also the best location for his own Beyond Burger, a “muscle” made from peas that is so succulent and juicy you’d swear it came from a cow.

Greenpeace Finds US Retailers Have Vastly Improved Seafood Sustainability — in Some Areas
Greenpeace Finds US Retailers Have Vastly Improved Seafood Sustainability — in Some Areas

1 year ago - The 10th edition of Greenpeace’s Carting Away the Oceans report, released this week, found that while grocery retailers across the US have vastly improved on providing sustainable seafood, many have largely failed to take significant action on other issues pertinent to achieving sustainability in this area.

Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Can Lessons from the Slow Food Movement Fuel Slow Fashion?

1 year ago - Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. While each of these designations means something specific, in the eyes of many along the supply chain including the end user, they all can deliver a similar message of high quality.

Oxfam Calling on Major Supermarkets to Do More to End Human Suffering in Supply Chains
Oxfam Calling on Major Supermarkets to Do More to End Human Suffering in Supply Chains

2 years ago - In its new campaign, Behind the Barcodes, Oxfam shines a light on the millions of women and men trapped in poverty and facing brutal working conditions while producing the food on our supermarket shelves

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4 Ways CEOs Can Truly Drive Purpose in Companies
4 Ways CEOs Can Truly Drive Purpose in Companies

2 years ago - This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Back to the Roots, Whole Foods Partner to Grow Indoor Gardening Movement
Back to the Roots, Whole Foods Partner to Grow Indoor Gardening Movement

2 years ago - Indoor gardening kits will likely begin sprouting up at your local Whole Foods Market, thanks to a new partnership with Oakland, CA-based Back to the Roots. What started in 2009 as a dorm room experiment has grown into a mission-driven company with a rapidly growing presence, on a mission to “undo food” by helping people grow food at home and learn about where their food comes from.

Trending: Startups Want to Redesign the Way We Eat Veg
Trending: Startups Want to Redesign the Way We Eat Veg

2 years ago - With the global population predicted to reach nine billion by 2050 and the realities of climate change quickly unfolding, the pressure is on to find new solutions that allow us to meet growing demand while reducing environmental impacts. Food companies and government have an important role in initiating change, but startups are quickly emerging as the champions of tomorrow’s food system.

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

2 years ago - Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?

Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future
Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future

2 years ago - With the world population projected to reach 10 billion by 2050, 70 percent more food will be needed, making sustainable food and agricultural solutions an imperative. Urban farming and alternative proteins are emerging as viable and intelligent approaches to meet growing nutritional demands with minimal environmental impacts.

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Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors

2 years ago - This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Want Economic Equality? Change Your Shopping Habits
Want Economic Equality? Change Your Shopping Habits

2 years ago - The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallons of water each month. Bike to work every day, and you’re cutting down on household emissions by at least 6 percent while lessening vehicular pollution by about .97 pounds per mile.

Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge

2 years ago - A shift in consumer awareness around sustainability is causing a surge in demand for plant-based proteins — an emerging market opportunity that global food companies won’t want to miss.

Why Most Companies Are Failing at Purpose (And How You Can Succeed!)
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)

2 years ago - This is the third in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Trending: New Tools, Rules, Partnerships Take Food Waste, Hunger Head On
Trending: New Tools, Rules, Partnerships Take Food Waste, Hunger Head On

2 years ago - Around 52 million tons of food are wasted each year in the United States despite 1 in 7 US citizens lacking reliable access to sufficient, affordable and nutritious food. While raising consumer awareness is an important food waste reduction strategy, interventions at the corporate level have a crucial role to play in addressing the issue on a large scale.

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How Companies Brought Attention to the Pollinator Decline
How Companies Brought Attention to the Pollinator Decline

2 years ago - In the lead-up to National Honey Bee Day (August 19), I was inspired to take a look at brands’ recent efforts to ensure the health and stability of our tiny pollinator friends. In the past few years, we have seen a host of organizations garnering attention for the issue, first with research and later, amped-up efforts with highly visible, consumer-facing campaigns to bridge the awareness gap.

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