Whole Foods

Lundberg Family Farms Launches First US-Grown Regenerative Organic Certified Rice
The California rice producer has helped establish the first standards for regenerative rice and set a goal for its entire crop to be ROC by 2027. ... View More
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector
Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart... View More
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time... View More
Regenerative Business, Part 5: The Nestedness of Living Systems
In keeping with our theme this year, Regeneration, we're revisiting this insightful blog series from renowned author and regenerative business expert Carol Sanford. This is part five — read parts one, two, three and four. ... View More
More Major Retailers Are Saying ‘Forever Chemicals No More’
To paraphrase Voltaire: “With great market power comes great responsibility.” Retail market leaders are setting the pace in the transition to safer chemistry in their products and packaging. Their actions add up to saying, “Forever chemicals no... View More
Why Online Retailers Are in Danger of Losing the 'Retail Wars'
It’s a conflict which threatens to change the way we eat, shop and live. But unless you pay attention to the business pages, you may not have heard of the “retail wars.” For the uninitiated, ‘retail wars’ is the name given to the intensifyi... View More
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the cr... View More
Greenpeace Finds US Retailers Have Vastly Improved Seafood Sustainability — in Some Areas
The 10th edition of Greenpeace’s Carting Away the Oceans report, released this week, found that while grocery retailers across the US have vastly improved on providing sustainable seafood, many have largely failed to take significant action on othe... View More
Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. Whi... View More
Oxfam Calling on Major Supermarkets to Do More to End Human Suffering in Supply Chains
In its new campaign, Behind the Barcodes, Oxfam shines a light on the millions of women and men trapped in poverty and facing brutal working conditions while producing the food on our supermarket shelves ... View More
4 Ways CEOs Can Truly Drive Purpose in Companies
This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
Back to the Roots, Whole Foods Partner to Grow Indoor Gardening Movement
Indoor gardening kits will likely begin sprouting up at your local Whole Foods Market, thanks to a new partnership with Oakland, CA-based Back to the Roots. What started in 2009 as a dorm room experiment has grown into a mission-driven company with a... View More
Trending: Startups Want to Redesign the Way We Eat Veg
With the global population predicted to reach nine billion by 2050 and the realities of climate change quickly unfolding, the pressure is on to find new solutions that allow us to meet growing demand while reducing environmental impacts. Food compani... View More
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on... View More
Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future
With the world population projected to reach 10 billion by 2050, 70 percent more food will be needed, making sustainable food and agricultural solutions an imperative. Urban farming and alternative proteins are emerging as viable and intelligent appr... View More
Employees Are Your Best Purpose Ambassadors
This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
Want Economic Equality? Change Your Shopping Habits
The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallon... View More
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge
A shift in consumer awareness around sustainability is causing a surge in demand for plant-based proteins — an emerging market opportunity that global food companies won’t want to miss. ... View More
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)
This is the third in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

