Found 253 stories. Page 13 of 13.
WASTE NOT - General Motors has made an additional donation of scrap sound-absorption material from its Chevy Malibu and Buick Verano models to a Detroit nonprofit for use as insulation in waterproof, self-heating coats that become sleeping bags for the homeless.
COLLABORATION - Ford and Toyota announced this week they are going their separate ways after teaming up in 2011 to develop a hybrid gasoline-electric powertrain system for light-duty trucks. After completing a feasibility study of their collaboration, the companies have decided to proceed on development of individual hybrid systems, according to Toyota.
WASTE NOT - ESPN has announced that its annual awards show, the ESPYs, will be carbon neutral and achieve zero waste-to-landfill for the fifth and sixth consecutive years, respectively.To achieve carbon neutrality, the sports network says it will apply energy conservation strategies to minimize the use of fossil fuels and prevent pollution. After reducing energy consumption wherever possible through special applications, the remaining greenhouse gas emissions will be mitigated through carbon offsets.Some carbon reduction strategies include:· Solar power to be used on red carpet, press center, golf course.· Multi-passenger vehicles instead of individual limos to reduce vehicle miles driven.· Hybrid and flex fuel vehicles used for other transfers.
MARKETING AND COMMS - Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself even higher in terms of the effectiveness of its sustainability efforts — and regard for them — around the globe.
PRODUCT, SERVICE & DESIGN INNOVATION - Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer finds him- or herself in flux, discovering a purchase that felt meaningful a short time ago suddenly seems, well, less so today? How can you keep up with this sort of rapidly evolving ‘higher order’ demand?With Lego thinking.
MARKETING AND COMMS - For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.
MARKETING AND COMMS - Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.
PRODUCT, SERVICE & DESIGN INNOVATION - The BMW brand arguably defines automobile performance, engineering and technology.
CHEMISTRY, MATERIALS & PACKAGING - Chemical technology company Genomatica has announced a new partnership with BASF. The chemical giant has licensed Genomatica’s patented new manufacturing process for a renewable form of the organic compound 1,4-butanediol, more commonly known as BDO.BDO and its many derivatives are used for the production of plastics, solvents, electronic chemicals and elastic fibers.
BEHAVIOR CHANGE - In 2003 Ford Motor Co. launched Driving Skills for Life (DSFL), a program the automaker created to teach newly licensed teenagers the necessary driving skills beyond the offerings of most drivers' education courses.
PRESS RELEASE - BASF supports ‘Achieving Efficiency’ theme at SAE World Congress
PRESS RELEASE - General Motors names BASF as 2012 Supplier of the Year SOUTHFIELD, MI, March 27, 2013 -- For the ninth time in the past 11 years, BASF has received General Motors’ (GM) Supplier of the Year Award.
PRESS RELEASE - SAN FRANCISCO, September 20, 2012 – Sustainable Brands this month announced three new members to its Corporate Community. Sprint, eBay and Caesars Entertainment join over two dozen companies committed to leveraging their unique role in focusing stakeholder energy toward a healthy and sustainable future.