Stories About Brands for Good

Found 86 stories. Page 5 of 5.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement
Sustainable Brands® Convenes Global Brand Leaders to Launch “Brands for Good” Movement

PRESS RELEASE - Today a coalition of leading global brands gathered at SB’19 Detroit to launch Brands for Good, a movement to make sustainable living easier and more rewarding for people around the world.

P&G Brands Aim to Expand Leadership in Responsible Consumption
P&G Brands Aim to Expand Leadership in Responsible Consumption

BEHAVIOR CHANGE - At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.

How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour

BEHAVIOR CHANGE - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.

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Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits

BEHAVIOR CHANGE - Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s difficult to motivate consumers to act upon their best intentions. They may state their preference to buy organic, ethically produced products in the abstract, but their actual choice may be different at the point of purchase.

P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues
P&G, NRDC and FSC: The Debate Over Sustainable Tissue Continues

CHEMISTRY, MATERIALS & PACKAGING - Earlier this year, P&G outlined a comprehensive framework for its leading brands to increase their positive impacts on society and the environment. But forest-conservation NGOs say they need less talk, more action when it comes to P&G's tissue products.

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