Stories About Brands Taking Stands

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6 Ways to Shift Business for Real, Positive Impact
6 Ways to Shift Business for Real, Positive Impact

LEADERSHIP - To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.

The Balancing Act of CSR: Meeting Community and Stakeholder Expectations
The Balancing Act of CSR: Meeting Community and Stakeholder Expectations

WALKING THE TALK - While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal.

How Brands Can Better Employ Empathy During Pride
How Brands Can Better Employ Empathy During Pride

WALKING THE TALK - Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.

SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

BEHAVIOR CHANGE - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

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There’s No Time to Waste, So Let’s Make Time for the Future
There’s No Time to Waste, So Let’s Make Time for the Future

WASTE NOT - When you hear the word “Tupperware,” do you picture leftovers in your grandmother’s fridge? Or perhaps 1960s housewives displaying towers of product at a “Tupperware Party?” It’s time to paint a new picture.

Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies
Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies

WALKING THE TALK - Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems.

CEOs of Over 75 Companies Urge Congress to Set National Carbon Price
CEOs of Over 75 Companies Urge Congress to Set National Carbon Price

THE NEXT ECONOMY - CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing.

Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z

MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.

3 Lessons Learned from SB’19 Paris, Day 1
3 Lessons Learned from SB’19 Paris, Day 1

LEADERSHIP - Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.

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The Allbirds Carbon Fund: We’re Changing, So the Climate Doesn’t
The Allbirds Carbon Fund: We’re Changing, So the Climate Doesn’t

PRODUCT, SERVICE & DESIGN INNOVATION - We have a contract with our customers to continuously improve our products and business. We’ve relentlessly sought out new ways to lessen our environmental impact — and when we can’t find one, we invent it.

Community Buy-In: Turning Employees from Cynics to Storytellers
Community Buy-In: Turning Employees from Cynics to Storytellers

ORGANIZATIONAL CHANGE - As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for those at the start of their sustainability journey is often a lack of internal understanding and desire to change.

Breaking Through to the C-Suite: A ‘How To’ for Sustainability Executives
Breaking Through to the C-Suite:  A ‘How To’ for Sustainability Executives

BUSINESS CASE - Even at this advanced stage of our climate and resource debacle, sustainability practitioners still do not possess the same status in corporations as their purely business-minded brethren. How do we get sustainability officers both the recognition they deserve and the clout that should go with it?

CEO Activism: How to Achieve Authentic Impact
CEO Activism: How to Achieve Authentic Impact

LEADERSHIP - Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?

The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years

ORGANIZATIONAL CHANGE - Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges.

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5 Cultural Shifts Brands Should Adapt to in 2019
5 Cultural Shifts Brands Should Adapt to in 2019

MARKETING AND COMMS - 2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.

Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies

BUSINESS CASE - The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.

Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

Spreading a Message of Moderation for the Holidays
Spreading a Message of Moderation for the Holidays

BEHAVIOR CHANGE - The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.

How Businesses Are Stepping Up to Reforest California
How Businesses Are Stepping Up to Reforest California

COLLABORATION - The bureaucracy and logistics involved for helping the state recover might be complicated, but the facts for business owners and sustainability directors are simple: If you want to help California, you can!

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Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry

THE NEXT ECONOMY - The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts.

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