Stories About Brands Taking Stands
Found 654 stories. Page 1 of 33.
The Problem with Hiding from ‘Anti-Woke’ Crusaders
MARKETING AND COMMS - Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value.
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
COLLABORATION - The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
MARKETING AND COMMS - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
SUPPLY CHAIN - The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier.
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
MARKETING AND COMMS - Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
Bridging the Sustainability Trust Gap in a Climate-Challenged World
MARKETING AND COMMS - Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
More and More Talent Ready to Leave Companies Over Misalignment of Values
ORGANIZATIONAL CHANGE - From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.
Investors Can No Longer Ignore China’s Lagging ESG Performance
FINANCE & INVESTMENT - For brands that pulled out of Russia after the invasion of Ukraine, the cost was in the billions. But Russia is a tiny economy compared to China; and the costs of inaction on ESG issues could be multitudes of magnitude bigger.
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
MARKETING AND COMMS - The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
WALKING THE TALK - From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023.
2022 Trends in Purpose and What They Mean for the Year Ahead
THE NEXT ECONOMY - This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
MARKETING AND COMMS - How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
MARKETING AND COMMS - For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another does something different and inconsistent is clear in every company.
Climate Change in the Divided States: Why Polarization Should Be Sustainability’s Most Important Issue
MARKETING AND COMMS - If we continue to be distracted by our biennial game of political ping-pong, we are unlikely to avoid the most devastating impacts of climate change — unless we fundamentally address the underlying causes of polarization and disinformation as part of our sustainability agenda.
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
MARKETING AND COMMS - Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get young people to the polls this week.
US Public Agrees: Companies Cannot Adequately Address Climate Issues Without Including Racial Justice
WALKING THE TALK - New survey of US adults and C-suite about the role of business in addressing environmental justice shows disconnect for the latter on the link between the environment and racial equity.
Brands Walk Their Talk in Support of Women’s Rights
LEADERSHIP - Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all.
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
MARKETING AND COMMS - The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
MARKETING AND COMMS - Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be.
Uyghur Forced Labor Prevention Act Mandates Supply Chain Due Diligence
SUPPLY CHAIN - The law is a direct response to the widespread, well-documented reports of crimes against humanity in the Uyghur regions — and the fact that the reactions from most global brands to the issue have been, to put it lightly, disappointing.
