Stories About Brands Taking Stands
Found 605 stories. Page 1 of 31.
The Purpose Advantage: How to Activate Purpose to Build New Brand Value
WALKING THE TALK - Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
Q&A: The Role of Corporate Integrity, Authenticity in a Polarized World
WALKING THE TALK - As governments and public entities remain slow-moving, companies backing their values with action matters more than ever. But for those unsure how to respond to shifting expectations, how do they know they’re leading in a responsible way?
Talking About Purpose Won't Transform a Brand; These 5 Skills Will
WALKING THE TALK - From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.
Rethinking How Brands Engage Pride, Worldwide
WALKING THE TALK - As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people no matter where they are in one’s workforce or world.
P&G & GLAAD’s ‘Visibility Project’ to Advance LGBTQ Visibility in Advertising
MARKETING AND COMMS - P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
MARKETING AND COMMS - Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
For Those Still Wondering About the Business Case for Purpose …
BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?
The Business of Sport Starts to Find Purpose
ORGANIZATIONAL CHANGE - In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
WALKING THE TALK - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
3 Lessons for Brands on How to (Credibly) Drive Social Change
MARKETING AND COMMS - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.
Why Wait for Regulation — Instead of Doing Better Now?
BUSINESS CASE - Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address its impact on the environment.
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.
Companies Must Follow Climate Science Straight to Capitol Hill
MARKETING AND COMMS - Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.
Reimagine 2020 — as 'The Year of Good'
WALKING THE TALK - With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.
Activism: Why Taking a Stand Will Build Your Brand
MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ORGANIZATIONAL CHANGE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.
How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis
SUPPLY CHAIN - Ceres’ new Investor Brief on Cocoa identifies three key challenges posed to the cocoa industry by shifting social and environmental conditions, and the actions companies can take today to mitigate the material financial risks embedded in cocoa supply chains.
