Stories About Brands Taking Stands

Found 574 stories. Page 1 of 29.

‘Yes, and ...’: A Framework for an Uncertain Future
‘Yes, and ...’: A Framework for an Uncertain Future

THE NEXT ECONOMY - For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.

The Time Is Now for Brands to Lead with Higher Values
The Time Is Now for Brands to Lead with Higher Values

WALKING THE TALK - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

100 US Companies, Investors Throw Weight Behind Transportation and Climate Initiative
100 US Companies, Investors Throw Weight Behind Transportation and Climate Initiative

COLLABORATION - A diverse group of investors, companies and organizations across the Northeast and Mid-Atlantic US are urging the region’s governors to adopt the TCI — what they’re calling a ‘once-in-a-generation opportunity.’

What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights
What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights

ORGANIZATIONAL CHANGE - While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second.

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Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November

BEHAVIOR CHANGE - Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.

Why I Invested in a 'Smart Gun' Company
Why I Invested in a 'Smart Gun' Company

PRODUCT, SERVICE & DESIGN INNOVATION - While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?

Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

MARKETING AND COMMS - Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.

Empowering Customers While Building Better Business, a Thriving Future for All
Empowering Customers While Building Better Business, a Thriving Future for All

THE NEXT ECONOMY - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.

How Business Can Avoid Fuelling Conflict and Work to Build Peace
How Business Can Avoid Fuelling Conflict and Work to Build Peace

WALKING THE TALK - On the third and final day at the UN Forum on Business and Human Rights, it was clear all businesses are being asked to address a fourth ‘p’ — peace. As well as helping to prevent conflict, companies are increasingly taking responsibility for sustaining peace.

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Trending: CDP, LA, NYC Call for Radical Shift in Companies’ Treatment of Forests
Trending: CDP, LA, NYC Call for Radical Shift in Companies’ Treatment of Forests

WALKING THE TALK - New CDP research says industry 2020 zero-deforestation commitments are now impossible; and Councilmembers and Indigenous activists in New York and LA call for a boycott of Brazilian meat companies and a shift toward plant-based diets.

How Forward-Thinking Brands Are Investing in Forests
How Forward-Thinking Brands Are Investing in Forests

BUSINESS CASE - More and more mission-driven organizations are making positive environmental changes, often through partnerships with other companies and nonprofit organizations. One of the major ways businesses can contribute to environmental efforts is by planting trees.

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

MARKETING AND COMMS - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.

Unlocking the Transformational Power of Sustainability Thought Leadership
Unlocking the Transformational Power of Sustainability Thought Leadership

LEADERSHIP - Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.

Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How
Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How

LEADERSHIP - A few weeks ago, The Business Roundtable reached a major milestone on the path toward a broadly accepted redefinition of business purpose. What's next? We have some ideas.

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Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

MARKETING AND COMMS - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.

UPDATE: Salesforce’s Sustainability Cloud Empowers Business to Drive Impactful Climate Action
UPDATE: Salesforce’s Sustainability Cloud Empowers Business to Drive Impactful Climate Action

FINANCE & INVESTMENT - Salesforce reinforces sustainability commitments at UNGA and Climate Week NYC with stakeholder engagement, STEM investments, and a new carbon accounting product.

Sustainable Investors Representing $90T Rally to Fight Amazon Fires
Sustainable Investors Representing $90T Rally to Fight Amazon Fires

FINANCE & INVESTMENT - The world’s largest responsible investor group is campaigning to end the manmade fires raging through the Amazon, as latest assessment reveals increased deforestation since the 2014 New York Declaration on Forests.

Purpose at Work: How to Engage Consumers to Do Good at Scale
Purpose at Work: How to Engage Consumers to Do Good at Scale

BEHAVIOR CHANGE - Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.

Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform
Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform

MARKETING AND COMMS - The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.

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SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’

THE NEXT ECONOMY - In the first gathering of the SB community in Uruguay, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.

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