Stories About Brands Taking Stands
Found 598 stories. Page 1 of 30.
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
MARKETING AND COMMS - Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
For Those Still Wondering About the Business Case for Purpose …
BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?
The Business of Sport Starts to Find Purpose
ORGANIZATIONAL CHANGE - In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
WALKING THE TALK - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
3 Lessons for Brands on How to (Credibly) Drive Social Change
MARKETING AND COMMS - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.
Why Wait for Regulation — Instead of Doing Better Now?
BUSINESS CASE - Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address its impact on the environment.
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.
Companies Must Follow Climate Science Straight to Capitol Hill
MARKETING AND COMMS - Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.
Reimagine 2020 — as 'The Year of Good'
WALKING THE TALK - With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.
Activism: Why Taking a Stand Will Build Your Brand
MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ORGANIZATIONAL CHANGE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.
How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis
SUPPLY CHAIN - Ceres’ new Investor Brief on Cocoa identifies three key challenges posed to the cocoa industry by shifting social and environmental conditions, and the actions companies can take today to mitigate the material financial risks embedded in cocoa supply chains.
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
THE NEXT ECONOMY - New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
WALKING THE TALK - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
Oatly’s Big Gaffe: Straying from Its Brand Purpose
MARKETING AND COMMS - If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.
Growing Pressure on Brands to Cut Supply Link Tainted with Uyghur Forced Labor
SUPPLY CHAIN - State-sanctioned camps, forced labor and cultural genocide are something no company should be involved with, directly or indirectly.
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
BEHAVIOR CHANGE - In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
WALKING THE TALK - We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
