Stories About Brands Taking Stands
Found 536 stories. Page 1 of 27.
CEOs of Over 75 Companies Urge Congress to Set National Carbon Price
THE NEXT ECONOMY - CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing.
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
3 Lessons Learned from SB’19 Paris, Day 1
LEADERSHIP - Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.
The Allbirds Carbon Fund: We’re Changing, So the Climate Doesn’t
PRODUCT, SERVICE & DESIGN INNOVATION - We have a contract with our customers to continuously improve our products and business. We’ve relentlessly sought out new ways to lessen our environmental impact — and when we can’t find one, we invent it.
Community Buy-In: Turning Employees from Cynics to Storytellers
ORGANIZATIONAL CHANGE - As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for those at the start of their sustainability journey is often a lack of internal understanding and desire to change.
Breaking Through to the C-Suite: A ‘How To’ for Sustainability Executives
BUSINESS CASE - Even at this advanced stage of our climate and resource debacle, sustainability practitioners still do not possess the same status in corporations as their purely business-minded brethren. How do we get sustainability officers both the recognition they deserve and the clout that should go with it?
CEO Activism: How to Achieve Authentic Impact
LEADERSHIP - Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
ORGANIZATIONAL CHANGE - Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges.
5 Cultural Shifts Brands Should Adapt to in 2019
MARKETING AND COMMS - 2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
BUSINESS CASE - The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.
Top 5 Companies That Effectively Amplified Their Impact in 2018
MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
Spreading a Message of Moderation for the Holidays
BEHAVIOR CHANGE - The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.
How Businesses Are Stepping Up to Reforest California
COLLABORATION - The bureaucracy and logistics involved for helping the state recover might be complicated, but the facts for business owners and sustainability directors are simple: If you want to help California, you can!
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
THE NEXT ECONOMY - The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts.
World's Largest Palm Oil Trader Gives Forest Destroyers Nowhere to Hide
SUPPLY CHAIN - After an intensive global campaign by Greenpeace, Wilmar International has published a detailed action plan to map and monitor its palm oil suppliers. This week, the world’s largest palm oil trader, Wilmar International, published a detailed action plan to map and monitor all of its suppliers. If implemented, this would put the palm oil giant — which supplies 40 percent of the world’s palm oil — one step closer to finally eliminating deforestation from its supply chain, and would have major implications for the rest of the industry.
What the Black Friday Climate Report Means for Companies
THE NEXT ECONOMY - The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not just consumers that care. A recent NAEM trends report found that in boardrooms across the country, companies are committing to addressing the climate challenges of our time by setting and meeting ambitious climate goals.
Trending: Regenerative Sourcing, Circular Models Revamping Fashion
COLLABORATION - This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.”
Plastic, Be Gone! Unilever, Stora Enso Developing Better Sachets, Straws
PRODUCT, SERVICE & DESIGN INNOVATION - This week, more momentum on the anti-plastic front: Unilever will develop a crowdsourced, plastic-free laundry solution to combat single-use sachets; while Stora Enso and Sulapac are developing renewable drinking straws. Unilever to invest €100K in crowdsourced alternative to plastic packaging CPG giant Unilever has announced that it will invest €100,000 in a new, plastic-free laundry tablet — a crowdsourced innovation that has the potential to replace single-use sachets of laundry powder, a popular format for laundry detergents in the developing world that is problematic in terms of plastic waste.
The Gen Z Breakthrough Brands and Why They Love 'Em
MARKETING AND COMMS - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
All New 3M Products to Include Sustainability Value
PRODUCT, SERVICE & DESIGN INNOVATION - US-based multinational 3M launches approximately 1,000 new products each year; starting in 2019, 100 percent of them will have sustainability built in: Today, at the United Nations Climate Change Conference (COP24), 3M announced its first formal requirement that, beginning in 2019, all new products will include a Sustainability Value Commitment that demonstrates how they drive impact for the greater good.