MARKETING & COMMUNICATIONS -
“This irrefutable data should reassure any business and encourage brands to
renew their commitment to inclusivity in all forms — to not only benefit the
communities they serve, but to drive growth and financially prosper.”
MARKETING & COMMUNICATIONS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
CIRCULAR ECONOMY -
New WEF report finds a 600-gigaton gap in national emissions-reduction ambitions and policies that must be closed to keep 1.5°C target alive, and outlines 10 ways for businesses and governments to accelerate decarbonization and close this gap.
MARKETING & COMMUNICATIONS -
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.
FINANCE & INVESTMENT -
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.
CIRCULAR ECONOMY -
Keynotes on day 2 of SB’23 San Diego
touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.
ORGANIZATIONAL GOVERNANCE -
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.
MARKETING & COMMUNICATIONS -
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
MARKETING & COMMUNICATIONS -
Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value.
COLLABORATION & CO-CREATION -
The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.
MARKETING & COMMUNICATIONS -
This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.
SUPPLY CHAIN -
The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier.
MARKETING & COMMUNICATIONS -
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
MARKETING & COMMUNICATIONS -
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
ORGANIZATIONAL GOVERNANCE -
From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.
FINANCE & INVESTMENT -
For brands that pulled out of Russia after the invasion of Ukraine, the cost was in the billions. But Russia is a tiny economy compared to China; and the costs of inaction on ESG issues could be multitudes of magnitude bigger.
MARKETING & COMMUNICATIONS -
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
ORGANIZATIONAL GOVERNANCE -
From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023.
CIRCULAR ECONOMY -
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.
MARKETING & COMMUNICATIONS -
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.