Stories About Brands Taking Stands
Found 595 stories. Page 1 of 30.
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ORGANIZATIONAL CHANGE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.
How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis
SUPPLY CHAIN - Ceres’ new Investor Brief on Cocoa identifies three key challenges posed to the cocoa industry by shifting social and environmental conditions, and the actions companies can take today to mitigate the material financial risks embedded in cocoa supply chains.
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
THE NEXT ECONOMY - New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
WALKING THE TALK - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
Oatly’s Big Gaffe: Straying from Its Brand Purpose
MARKETING AND COMMS - If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story.
Growing Pressure on Brands to Cut Supply Link Tainted with Uyghur Forced Labor
SUPPLY CHAIN - State-sanctioned camps, forced labor and cultural genocide are something no company should be involved with, directly or indirectly.
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
BEHAVIOR CHANGE - In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
WALKING THE TALK - We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
MARKETING AND COMMS - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.
How to Future-Proof Brands and Create Culture Change in Challenging Times
MARKETING AND COMMS - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.
155 Business Leaders Push Governments for Net Zero COVID-Recovery Plan
THE NEXT ECONOMY - In the largest-ever, UN-backed, CEO-led climate advocacy effort, major multinationals — all part of the Science Based Targets initiative — reaffirm their own commitments to achieving zero-carbon economy and call on governments to match their ambition.
Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19
COLLABORATION - The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.
LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action
MARKETING AND COMMS - 300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy.
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress
LEADERSHIP - In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.
How Can Boards Successfully Guide a Transition to Sustainable Business?
ORGANIZATIONAL CHANGE - A well-structured sustainability committee not only serves a critical coordinating function, but also steers sustainability right to the heart of the company and the company’s strategy. Let’s take a look at how boards at some of the world’s leading companies have tackled this.
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
WALKING THE TALK - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
‘Green Swans’ Will Kill Some Brands, Boost Others
THE NEXT ECONOMY - Green Swans also take the world by surprise — because of their exponential character, and because they produce outcomes previously considered to be not just improbable but impossible. But rather than driving degeneration like their Grey and Black cousins, they help drive resilience and regeneration.
Reimagining Corporate-Nonprofit Partnerships in Times of Crisis
WALKING THE TALK - In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now than ever before — which is why we need social impact solutions that can do both.
‘Yes, and ...’: A Framework for an Uncertain Future
THE NEXT ECONOMY - For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
The Time Is Now for Brands to Lead with Higher Values
WALKING THE TALK - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?
