Stories About Brands Taking Stands

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CodeGreen Challenge at Harrah’s New Orleans
CodeGreen Challenge at Harrah’s New Orleans

PRESS RELEASE - Just in time for Earth Month, our yearly CodeGreen Challenge gets team members even more involved in the community than usual, providing opportunities to support CodeGreen and give back to local causes. This year, we’ve challenged properties to create a CodeGreen cocktail made of local and sustainable ingredients.  

16 Ways Your Company Can ‘Walk the Walk’ on Climate Change
16 Ways Your Company Can ‘Walk the Walk’ on Climate Change

LEADERSHIP - The People’s Climate March is coming to Washington, DC on April 29th. Businesses and their employees can take part and show their support for climate action.

Target Agrees to Engage Corporate Peers on Phase out of Polystyrene Foam Packaging in E-Commerce
Target Agrees to Engage Corporate Peers on Phase out of Polystyrene Foam Packaging in E-Commerce

PRESS RELEASE - As You Sow has withdrawn a shareholder proposal with Target Corp. that asks the company to phase out use of polystyrene foam packaging in its e-commerce operations, as a result of the company’s willingness to work with its value chain and industry peers to discuss replacing foam with less harmful alternatives.

Heineken USA Puts a Spotlight on Responsible Consumption During Alcohol Awareness Month
Heineken USA Puts a Spotlight on Responsible Consumption During Alcohol Awareness Month

PRESS RELEASE - In support of Alcohol Awareness Month, HEINEKEN USA (headquartered in White Plains, NY) announced April 4 various programs and initiatives that promote responsible drinking and moderate alcohol consumption. Every April since 1987, the National Council on Alcoholism and Drug Dependence, Inc. (NCADD) has sponsored Alcohol Awareness Month to increase public awareness and understanding, reduce stigma, and encourage local communities to focus on alcoholism and alcohol-related issues. Heineken® is an industry leader in this space and was the first brand to include responsibility messaging on its packaging. HEINEKEN USA is continuing this commitment with the following initiatives:

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Cocoa Giants Cargill, Nestlé, Mars Join Forces to Put an End to Deforestation
Cocoa Giants Cargill, Nestlé, Mars Join Forces to Put an End to Deforestation

SUPPLY CHAIN - Twelve of the world’s leading cocoa and chocolate companies have agreed to collectively work towards ending deforestation and forest degradation in the global cocoa supply chain, with an initial focus on Côte d’Ivoire and Ghana. The agreement commits the participating companies to develop and present a joint public-private framework of action to address deforestation at the United Nations Framework Convention on Climate Change 23rd Conference of the Parties (COP23) meeting in Bonn, Germany in November 2017.

Corporate Responsibility Puts Ford Among World's Most Ethical Companies for Eighth Straight Year
Corporate Responsibility Puts Ford Among World's Most Ethical Companies for Eighth Straight Year

PRESS RELEASE - With its focus on being a good corporate citizen, Ford Motor Company has been named one of the World’s Most Ethical Companies for the eighth straight year – the longest streak for any auto manufacturer.

CVS Pharmacy Is First National Retail Pharmacy to Remove Artificial Trans Fats from All Exclusive Store Brand Food Products
CVS Pharmacy Is First National Retail Pharmacy to Remove Artificial Trans Fats from All Exclusive Store Brand Food Products

PRESS RELEASE - CVS Pharmacy is the first national retail pharmacy chain to announce the removal of partially hydrogenated oils (PHO), the primary source of artificial trans fats in processed foods, from all its exclusive store brands food products. The retailer now offers over 600 exclusive snack and grocery options which are free from artificial trans fats. This comes a year and a half ahead of the Food and Drug Administration's deadline of June 2018 for processed foods to be reformulated without artificial trans fats, underscoring the company's ongoing commitment to customers' health.

How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV
How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV

MARKETING AND COMMS - The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have called this the ushering of a new era, one where institutions are met with anxiety rather than trust; in such a climate, brands and businesses can play an important role through establishing a distinct POV and by supporting actions that address critical societal issues of the day.

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Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever

MARKETING AND COMMS - The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever.

Eastman Supplies for Soldiers Ships Record Number of Packages
Eastman Supplies for Soldiers Ships Record Number of Packages

PRESS RELEASE - Thanks to our Eastman team members - and several community partners and neighbors, we collected a record-setting 25,000 items for the 2016 Supplies for Soldiers campaign! In December, more than 1,000 care packages made their way around the world to 73 U.S. soldiers deployed overseas. Each soldier received multiple boxes of toiletries, entertainment items such as books and playing cards, non-perishable food/drink mixes, and practical items, including batteries, note pads and much more. Each soldier also received notes and letters from area students sharing their gratitude and sweet wishes.

GM Donates $1.7 Million Across U.S. Through Community Grants Program
GM Donates $1.7 Million Across U.S. Through Community Grants Program

PRESS RELEASE - In 2016, General Motors awarded $1.7 million to nonprofit organizations located in and serving General Motors communities across the U.S. through the company’s Community Grants Program. With a special focus in the areas of STEM education, vehicle and road safety, neighborhood revitalization and workforce development, the program allows facilities to designate grant funding to organizations vital to addressing the needs of the employees and customers in their region. “GM’s commitment to our local communities runs deep,” said Lori Wingerter, senior manager, Global Corporate Giving at GM. “While building cars that people love is why we’re there, the Community Grants Program empowers our neighbors and fosters sustainable change in the communities we serve.”

Apple, HP, Samsung, Sony Join Effort to Keep Child Labor Out of Cobalt Supply Chains
Apple, HP, Samsung, Sony Join Effort to Keep Child Labor Out of Cobalt Supply Chains

CHEMISTRY, MATERIALS & PACKAGING - Apple, HP, Samsung SDI and Sony have joined the Responsible Cobalt Initiative, with a pledge to follow the Organization for Economic Cooperation and Development (OECD) guidelines for mining supply chains, which call for traceability and immediate correction of any abuses.

Panera Bread Broadens Leadership on Animal Welfare Issues
Panera Bread Broadens Leadership on Animal Welfare Issues

PRESS RELEASE - Panera Bread today announced its intention to initiate an industry-wide effort to improve the welfare of broiler chickens by 2024. The company is also proud to share its continued progress on animal welfare issues and the reduced use of antibiotics across its U.S. Panera Bread® and St. Louis Bread Co.® bakery-cafe menus.

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P&G Releases First-Ever Citizenship Report
P&G Releases First-Ever Citizenship Report

PRESS RELEASE - The Procter & Gamble Company (NYSE:PG) has released its first-ever Citizenship Report, detailing progress in reducing its environmental footprint, improving social conditions for those in need, advancing Diversity and Inclusion and empowering women inside and outside the Company. P&G has published a sustainability report annually since 1999 but has updated it this year to include a more comprehensive overview of the good the Company is doing.

Wrangler, Toyota Celebrate Major Achievements in Water Savings
Wrangler, Toyota Celebrate Major Achievements in Water Savings

PRODUCT, SERVICE & DESIGN INNOVATION - Ambitions to reduce environmental impact by slashing water use are driving brands in industries of all kinds to rethink their manufacturing processes. This week, both Wrangler and Toyota announced they have risen to the challenge and have plenty to show for their efforts. Having recently reached a milestone of three billion liters of water saved since 2007, denim and casual apparel brand Wrangler announced on Wednesday that it plans to reduce water usage at its facilities by 20 percent by 2020.

GM Exceeds Landfill-Free Goal, Starts Testing Autonomous Vehicles
GM Exceeds Landfill-Free Goal, Starts Testing Autonomous Vehicles

PRODUCT, SERVICE & DESIGN INNOVATION - General Motors (GM) achieved a record number of landfill-free facilitiesin 2016, exceeding its commitment four years early. The company now operates 152 global facilities that recycle, reuse or convert to energy all waste from daily operations, including 100 manufacturing sites and 52 non-manufacturing sites.

UK Universities Poised to Lead Europe in Cutting Food Waste in Half by 2030
UK Universities Poised to Lead Europe in Cutting Food Waste in Half by 2030

WASTE NOT - Ending food waste is a key concern across the Western world, with new initiatives such as WWF and Sodexo’s sustainable meals program and Sainsbury’s Waste Less, Save More campaign seeming to crop up almost daily.

Business Leaders Propel Sustainable Urban Agrihood in Detroit
Business Leaders Propel Sustainable Urban Agrihood in Detroit

PRESS RELEASE - Watch the Video Here. SAN FRANCISCO, November 30, 2016 - Sustainable Brands® joins forces with the Michigan Urban Farming Initiative (MUFI) and BASF to debut a mixed-use urban agriculture development project today. A new Community Resource Center in Detroit’s lower North End is the result of business leaders in the Sustainable Brands community collaborating to redefine growth and development models in urban communities.

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Goodwill, Partners Urge People to Donate Using the Give Back Box this Cyber Monday
Goodwill, Partners Urge People to Donate Using the Give Back Box this Cyber Monday

PRESS RELEASE - Goodwill is partnering with leading retailers to make it easy for online shoppers to reuse, repurpose and recycle textiles and clothing this holiday season.

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