Stories About Circular Economy

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Closing the Loop: Rethinking Operations, the Economy to Save the Planet
Closing the Loop: Rethinking Operations, the Economy to Save the Planet

WASTE NOT - Whether making a widget or a culinary treat, prioritizing a circular life cycle for products helps keep them out of waste streams until they are negligible — or better yet, they never land there.

Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry
Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - While flexible packaging plays an important role in keeping food fresher longer, it has long been difficult to recycle. Designing more recyclable flexible packaging from the start and determining a better end-of-life process for current materials is a vital step in reducing food waste.

New Program Aims to Expand Plastic Film Recycling Capacity in US
New Program Aims to Expand Plastic Film Recycling Capacity in US

COLLABORATION - The joint effort from WM and Dow aims to provide a solution to make it easier for households to recycle the film while the companies explore new options to reuse it. When fully implemented, the program is expected to prevent 120,000 tons of plastic film from reaching landfills each year.

Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution
Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution

CHEMISTRY, MATERIALS & PACKAGING - As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion.

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Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency

SUPPLY CHAIN - A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over sustainability.

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

BEHAVIOR CHANGE - As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.

Tramontina Courts Circularity, First by Addressing Packaging Pain Points
Tramontina Courts Circularity, First by Addressing Packaging Pain Points

CHEMISTRY, MATERIALS & PACKAGING - The Brazilian cookware giant released its first comprehensive sustainability and environmental impact review, detailing its progress toward and ongoing pursuit of sustainability.

Corporate-University Partnerships Support the Next Generation in Creating a Circular Future
Corporate-University Partnerships Support the Next Generation in Creating a Circular Future

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Recognizing the value of education both as a strategic initiative for preparing future brand employees and as an opportunity to help shape a more sustainable value chain.

New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury

CHEMISTRY, MATERIALS & PACKAGING - Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress.

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Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling
Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - A circular plastics supply chain is still in its infancy. So, how do we work together to create a viable marketplace for advanced recycling to thrive? Here are a few strategies and approaches that show early promise.

After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report
After Formal Apology, Ocean Conservancy Works to Repair Damage Done by 2015 Plastics Report

WASTE NOT - Key recommendations failed to understand plastic pollution from a holistic perspective — placing too much blame on the five most impacted Asian countries and suggesting carbon-heavy options for disposal.

These Are a Few of Our Favorite Innovators Creating Healthier Products, Lifestyles, Communities, Supply Chains
These Are a Few of Our Favorite Innovators Creating Healthier Products, Lifestyles, Communities, Supply Chains

PRODUCT, SERVICE & DESIGN INNOVATION - This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. Here, we hear highlights from our day three keynotes, which featured pioneers disrupting and upleveling a variety of industries.

Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’
Brand Leaders, Visionaries Gather to Help Sustainability Practitioners ‘Recenter & Accelerate’

LEADERSHIP - This week at SB'22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind.

Empowering Waste Pickers, Building Communities and Closing the Loop
Empowering Waste Pickers, Building Communities and Closing the Loop

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - In Latin America, where recycling rates remain below 10%, grassroots circular solutions are slowly beginning to scale — thanks to growing legitimacy, education, organization and protections for informal waste workers, who remain the backbone of the region’s collection and recycling infrastructure.

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E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics
E-Waste No More: Fairphone and Framework Show a Better Way Forward for Personal Electronics

WASTE NOT - Recycling, circular industry partnerships and marketplaces for refurbished devices are growing in popularity, but they won’t be a match for the tech industry’s throwaway approach anytime soon. But some smaller, more intrepid brands are proving the validity and demand for longer-lasting, easy-to-repair electronics.

Why Partnerships with Nonprofits Are Key to a More Sustainable Future
Why Partnerships with Nonprofits Are Key to a More Sustainable Future

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Dow is leading the charge in materials science, but we can’t do that science in a box without thinking about communities and the people within them. Nonprofit partnerships help us dig to the root of the most pressing problems in sustainability, find the best solutions and gain public buy-in to create real impact.

Trending: Carbon-Capture Innovators Continue Paving Path to Climate-Beneficial Future
Trending: Carbon-Capture Innovators Continue Paving Path to Climate-Beneficial Future

CLEANTECH - 2 startups at the forefront of the carbon-capture space, Air Company and LanzaTech, continue to expand their portfolio of carbon-negative products and groundbreaking brand partnerships that will ensure global proliferation of their technologies.

Selfridges & Circularity: Signs of a Shift, But Still a Bit Short
Selfridges & Circularity: Signs of a Shift, But Still a Bit Short

THE NEXT ECONOMY - More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing the products they sell and how they sell them?

Trending: Industry Continues to Arm Itself in War on Plastic Waste
Trending: Industry Continues to Arm Itself in War on Plastic Waste

WASTE NOT - A new accelerator from the US Plastics Pact aims to catalyze broader adoption of reusable and refillable packaging options, while an upskilling program from rePurpose Global aims to help sustainability leaders more effectively tackle plastic pollution.

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Andreu World Takes Next Steps Towards Circular Furniture Production
Andreu World Takes Next Steps Towards Circular Furniture Production

THE NEXT ECONOMY - CEO Jesús Linares discusses the rigors of achieving Cradle-to-Cradle certification, and venturing further into reuse and upcycling for the goal of 100% circularity by 2025.

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