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Assets About Circular Economy

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Article
6 Trends That Bode Well for a Resilient Business Future

In a time of ever-growing volatility, 6 themes that emerged from business leaders and innovators at SB’24 San Diego show glimmers of a resilient future for business and society. ... View More

Article
How Can Businesses Rethink Packaging to Support Circularity?

Prioritizing packaging made from recycled materials that can be recycled again simplifies sustainable choices for consumers. The easier the process, the more likely consumers are to participate — reducing the chances that packaging ends up as waste... View More

Slides
SB Consumer Behavior Design Playbook

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... View More

Slides
SB Circularity Communications Playbook

Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... View More

Article
Startups, Consumers Helping Brands Make Business ‘Future Positive’

In keynotes on day 3 of SB’24 San Diego, major players in electronics, beauty, retail and recycling extolled the virtues of partnering with stakeholders to drive sustainability and circularity initiatives both inside and outside their companies. ... View More

Article
Yes, It’s Complex – but a Circular Economy Is Achievable

We continue to go round and round about shifting to a circular economy — discussions throughout the week at SB’24 San Diego helped provide brands much-needed clarity about the ways forward. ... View More

Article
Lessons on the Road from a Linear to Circular — and Even a ‘Surplus’ — Economy

Keynotes on day 2 of SB’24 San Diego explored how companies are putting rubber to road to solve complex business challenges — from creating new value flows to cracking the code to circularity and driving progress toward a zero-emission automotive... View More

Article
Meet the ‘Angel’ Helping Hollywood End Its Wasteful Ways

Earth Angel helps productions of all sizes reduce their footprint through education, resource management and carbon tracking — with the goal of harnessing the cultural influence of the entertainment industry to scale these efforts. ... View More

Article
The Frugal Economy, Part 4: Regenerating People, Places and the Planet

To effectively address the urgent human, socioeconomic and environmental challenges of our era, businesses can’t just focus on sustainability — they must evolve into regenerative businesses that positively impact society and the planet. ... View More

Article
How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions

New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. ... View More

Article
How Can Brands Help Consumers Unravel Myths Around Recycling?

For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More

Article
These Startups Are Mycoremediating Impacts of the Building Industry

Mycocycle and Mogu are harnessing mycelium to transform industrial waste into resilient, circular materials for the construction sector. ... View More

Article
Industry Players Continue Multi-Pronged Effort to Reduce Fashion’s Impacts

Latest initiatives include circularity advocates and resellers working to end double taxation on secondhand fashion, a sustainable detergent brand’s continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog. ... View More

Article
Unilever Refreshing Fragrance Formulas with Upcycled Flowers

The consumer-goods giant is working with the University of Nottingham to develop sustainable fragrances from waste plants, in a bid to reduce emissions and reliance on petrochemical ingredients. ... View More

Article
BMW, Volkswagen Eyeing Plant-Based Future for Car Interiors

The auto giants are collaborating with makers of hemp- and flax-based materials that reduce weight and manufacturing emissions and enhance recyclability. ... View More

Article
Report: Reverse Logistics Integral to Accelerating Circular Fashion

Current, fragmented approaches to fashion circularity are failing to achieve commercial viability and scale. Deeper collaboration with logistics partners can streamline operations and aid compliance with tightening regulatory requirements. ... View More

Article
Resilience Is Now a KPI in Our Tumultuous World

In our VUCA world, the ability to adapt and thrive amid compound challenges is crucial. Here are just a few examples of future-proof models for communities, businesses, ecosystems, technologies and more that have us excited about the growing resilien... View More

Article
Bridgestone Partners to Create Closed-Loop Ecosystem for Tires

The collaboration will see end-of-life tires transformed through pyrolysis into elastomers, which Bridgestone can then use to produce new tires. ... View More

Article
Unilever Partners to Scale Circular Packaging Solutions in Global South

In partnership with EY and USAID, the CIRCLE Alliance collaborative model of enterprise acceleration will help scale new and existing solutions for packaging circularity in areas where plastic pollution is especially severe. ... View More

Article
Lidl Launches Industry-First, Partially Plant-Based Ground Meat

The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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