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#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?
#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?

COLLABORATION - During this time of crisis, it becomes self-evident that the Sustainable Brands community will provide the leadership and optimism our communities need. Collectively, we were built for this moment.

Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing

MARKETING AND COMMS - While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wellbeing.

Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success

NEW METRICS - On day 1 of New Metrics ’19, representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees.

Screw the Nice Gestures, Advertisers — We Need More Real Impact
Screw the Nice Gestures, Advertisers — We Need More Real Impact

MARKETING AND COMMS - A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.

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Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh
Classroom-in-a-Backpack Bringing Education to the Masses in Off-Grid Bangladesh

PRODUCT, SERVICE & DESIGN INNOVATION - Light of Hope had the rather ingenious idea of fitting a solar panel-powered classroom into a backpack.

Global Investors Challenge Fast Food Companies on Climate, Water Risks
Global Investors Challenge Fast Food Companies on Climate, Water Risks

SUPPLY CHAIN - Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.”

New Reports Highlight How AI, Circular Economy Can Save Us All
New Reports Highlight How AI, Circular Economy Can Save Us All

THE NEXT ECONOMY - Circle Economy, Ellen MacArthur Foundation release new findings in Davos

How Caesars Supports the SDGs – and How Your Organization Can, Too
How Caesars Supports the SDGs – and How Your Organization Can, Too

ORGANIZATIONAL CHANGE - As part of our CSR strategy, we strategically aligned our programming based on three Sustainable Development Goals.

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Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

How Businesses Are Stepping Up to Reforest California
How Businesses Are Stepping Up to Reforest California

COLLABORATION - The bureaucracy and logistics involved for helping the state recover might be complicated, but the facts for business owners and sustainability directors are simple: If you want to help California, you can!

Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Trending: Regenerative Sourcing, Circular Models Revamping Fashion

COLLABORATION - This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.”

China Lags on Sustainable Viscose, Australia Unveils Tree-Free Alternative
China Lags on Sustainable Viscose, Australia Unveils Tree-Free Alternative

CHEMISTRY, MATERIALS & PACKAGING - Report: Chinese viscose sector’s sustainability roadmap fails to deliver

Atlanta: A Dark Horse in Sustainability Innovation
Atlanta: A Dark Horse in Sustainability Innovation

LEADERSHIP - Atlanta may not be the first city that comes to mind when you think of sustainability — but perhaps, it should be.

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WWF Calls on Corporates to Implement Credible Mining Certification
WWF Calls on Corporates to Implement Credible Mining Certification

MARKETING AND COMMS - WWF Germany recently published a report, Boom in Raw Materials: Between Profits and Losses, which offers one of the first concrete rebuttals from a major environmental group against the notion that industry actions alone are enough to move the global industrial mining sector towards greater responsibility.

Recruit Group: Resolving Society's Negatives with Business Solutions
Recruit Group: Resolving Society's Negatives with Business Solutions

LEADERSHIP - This post has been translated from Japanese. Read the original interview here.

Soap Recycling Creating Win-Win-Win for Hotels, Women, Developing Communities
Soap Recycling Creating Win-Win-Win for Hotels, Women, Developing Communities

WASTE NOT - It was 2014 and social entrepreneur Samir Lakhani was working on sustainable aquaculture projects in the villages of Northern Cambodia. Watching a mother wash and bathe her new baby using laundry powder rather than soap is a vision that has stayed with him to this day. It was also the inspiration for his next business venture. “I noticed that nobody seemed in good overall health — whether it was an infection that wouldn’t go away or a child with diarrhea,” he told Sustainable Brands in a recent interview.

Celebrities as Social Entrepreneurs: What the Trend Means for You
Celebrities as Social Entrepreneurs: What the Trend Means for You

MARKETING AND COMMS - A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr.

Righting Wrong Metrics: Lessons on Future-Fitness and Fixing Materiality
Righting Wrong Metrics: Lessons on Future-Fitness and Fixing Materiality

NEW METRICS - This week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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Johnson & Johnson Consumer Aligns To Big Goals In Environmental Sustainability, Signs New Plastics Economy Global Commitment
Johnson & Johnson Consumer Aligns To Big Goals In Environmental Sustainability, Signs New Plastics Economy Global Commitment

PRESS RELEASE - Johnson & Johnson Consumer, Inc. today announced the company is joining an ambitious effort to move the world closer to a circular economy in which plastic never becomes waste. Together with the Ellen MacArthur Foundation, the UN Environment Programme, and many industry-leading companies, governments, and NGOs this commitment will strive to meet goals to tackle one of the most urgent environmental issues of our time: plastic waste and the necessity of consumer packaging reform.

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