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Stories About Systems Shift

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The Biosphere Rules: Sustainability Is a Destination, Not a Journey
The Biosphere Rules: Sustainability Is a Destination, Not a Journey

PRODUCT, SERVICE & DESIGN INNOVATION - Envision a future where every material thing in our world is made out of a handful of materials, carefully selected to be safe, healthy and infinitely recyclable. Everything from coffee cup to countertop could be broken down and used as raw materials for a new shawl or lampshade.

Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

BEHAVIOR CHANGE - 60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.

New Tool to Help Companies Zero in on Sources of Palm Oil Deforestation
New Tool to Help Companies Zero in on Sources of Palm Oil Deforestation

SUPPLY CHAIN - WRI’s RADD (Radar Alerts for Detecting Deforestation) will be deployed initially in Malaysia and Indonesia, which together make up about 90% of palm oil production globally. According to WRI, it will detect deforestation weeks faster than existing optical-based systems.

North American Companies Lag Behind in Protecting Children’s Rights
North American Companies Lag Behind in Protecting Children’s Rights

WALKING THE TALK - New global benchmark study, released today, shows that companies worldwide are making incremental positive changes to protect children’s rights, but need to significantly accelerate the pace, as risks continue to outpace progress.

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Hidden: The Waste That Goes Into Making Stuff and How 2 Companies Are Tackling It
Hidden: The Waste That Goes Into Making Stuff and How 2 Companies Are Tackling It

WASTE NOT - The waste we produce in our daily lives is just one small portion of the total waste stream. Public Thread and Rewilder, two winners of the recently announced Upcyclers Network Annual Product Awards, are putting non-household waste streams to creative use.

How Better Storytelling Can Get People to Vote: Lessons from the European Elections
How Better Storytelling Can Get People to Vote: Lessons from the European Elections

MARKETING AND COMMS - I strongly believe in the power of emotional storytelling that cuts through. We need to make people *feel* something. More than ever, we have to stand up for the values that we believe in — and to do that well, we need to take more risks. 

Practitioners Across Industries Embracing Their Role in Ensuring Health of Our Ocean
Practitioners Across Industries Embracing Their Role in Ensuring Health of Our Ocean

COLLABORATION - Looking ahead to Sustainable Brands Oceans (14-16 November 2019 in Porto, Portugal), we caught up with Katherine Bryar — Head of Global Branding and Communications at BioMar — to find out what’s in store.

How Rebalancing Power Dynamics Can Create More Sustainable Value Chains
How Rebalancing Power Dynamics Can Create More Sustainable Value Chains

SUPPLY CHAIN - From growers to sellers and consumers, there’s no doubt coffee touches billions of people every single day. But as coffee prices continue to decline, how can we address the underlying power dynamics that are driving unsustainable practices?

SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind
SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind

THE NEXT ECONOMY - At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can turn a Moonshot into reality.

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Chicken and Egg: Business Must Embrace the Need for Sustainability Know-How
Chicken and Egg: Business Must Embrace the Need for Sustainability Know-How

BUSINESS CASE - Professionals who received their education over 10 years ago — and who haven’t upgraded to be able to understand the implications and complexity of sustainability trends, risks and opportunities — may be putting their organizations at risk.

Could Air-Based Foods Be the Alternative Diet Trend That Saves the Planet?
Could Air-Based Foods Be the Alternative Diet Trend That Saves the Planet?

CLEANTECH - “We are already seeing a shift from animal-based to plant-based protein. The next evolution — from land-based to air-based protein — will allow us to [feed] a growing population without needing to remove rainforests or natural habitats.”

Foolproofing Sustainability with the ‘Biosphere Rules’
Foolproofing Sustainability with the ‘Biosphere Rules’

THE NEXT ECONOMY - Remediation has had some successes. But you can’t remediate an extinct species, an acidified ocean or a climate that’s pushed beyond its critical tipping point. What we need to be doing is “premediation."

Beyond Global Thinking: NASA’s Jim Adams on Ensuring Humanity’s Future
Beyond Global Thinking: NASA’s Jim Adams on Ensuring Humanity’s Future

PRODUCT, SERVICE & DESIGN INNOVATION - Ahead of his upcoming keynote at SB’19 Madrid and 50 years after the Moon landing, we spoke with Jim Adams — recently retired Deputy Chief Technologist at NASA — about the moonshot thinking humanity now needs.

94 Mayors Recognize Global Climate Emergency, Support Global Green New Deal
94 Mayors Recognize Global Climate Emergency, Support Global Green New Deal

LEADERSHIP - At the C40 Summit in Copenhagen, mayors of 94 cities herald a Global Green New Deal to “drive an urgent, fundamental and irreversible transfer of global resources away from fossil fuels and into action that averts the climate emergency.”

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With New Absolute-Reduction Strategy, Unilever 'Gets Drastic on Plastic’
With New Absolute-Reduction Strategy, Unilever 'Gets Drastic on Plastic’

WASTE NOT - By 2025, the CPG giant says it will eliminate more than 100K tonnes of plastic packaging, and collect and process more plastic packaging than it sells. This makes Unilever the first global CPG company to commit to an absolute plastics reduction across its portfolio.

Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake
Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake

MARKETING AND COMMS - Ahead of his upcoming keynote at SB’19 Madrid, we spoke with Andrew Medhurst — a one-time investment banker and now full-time volunteer with Extinction Rebellion — about the moonshot thinking we need to get us out of our current predicament.

WWF’s ReSource Hub: A System-Wide Feedback Loop for Solving Plastic Pollution
WWF’s ReSource Hub: A System-Wide Feedback Loop for Solving Plastic Pollution

WASTE NOT - WWF's ReSource: Plastic platform is helping companies implement ways to reduce the most plastic, measure the impact — and hold them all to account in the process. WWF’s Erin Simon told us more.

Insights from the Big Apple: How Do We Turn the Glitz of Climate Week into Action?
Insights from the Big Apple: How Do We Turn the Glitz of Climate Week into Action?

WALKING THE TALK - Climate Week NYC saw the UN declare the 2020s “the decade of delivery.” But while progress has been made, are we too self-congratulatory, staying comfortable within our own echo chambers? Are we really delivering enough at the scale and pace needed?

With Less Than 4,000 Days to Go, Business Contribution to SDGs Falling Woefully Short
With Less Than 4,000 Days to Go, Business Contribution to SDGs Falling Woefully Short

FINANCE & INVESTMENT - Despite some progress since the goals were launched in 2015, advancement over the past four years has been stifled due to socioeconomic, geopolitical and technological uncertainties, hindering CEOs’ sustainability efforts.

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Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How
Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How

LEADERSHIP - A few weeks ago, The Business Roundtable reached a major milestone on the path toward a broadly accepted redefinition of business purpose. What's next? We have some ideas.

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