MARKETING AND COMMS -
Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how
some of the world's largest brands, agencies and ad-tech companies will benefit from new innovations.
WALKING THE TALK -
Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference.
WASTE NOT -
A growing number of niche brands are finding success with apparel repurposing; but many larger apparel companies have no best practices in place for managing their enormous volumes of unsellable merchandise. Fortunately, a new sub-industry of upcycling partners is stepping in to ‘reimagine’ increasingly large volumes of deadstock.
MARKETING AND COMMS -
Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong.
CLEANTECH -
Alaska, Delta share progress on meantime-measures, lofty goals ahead of industry net-zero targets.
PRODUCT, SERVICE & DESIGN INNOVATION -
The startup estimates that wide-scale adoption of long-life, rechargeable batteries could save 126,350 metric tons of batteries from filling US landfills each year, with an immeasurable reduction in chemical leakage. But the industry has been slow to innovate to address its environmental impacts.
CHEMISTRY, MATERIALS & PACKAGING -
The Institute’s work includes education and cross-sector partnerships to reduce harmful chemicals in products. We spoke with Senior Scientist Tom Bruton, PhD to learn more about the organization’s history, cross-sector collaborative efforts and focus in the midst of a global pandemic.
THE NEXT ECONOMY -
The latent circular revolution is slow in getting off the ground in construction — but it’s time to reimagine and transform the industry. Here we explore eight key shifts to help construction actors rise to the circular challenge.
PRODUCT, SERVICE & DESIGN INNOVATION -
Maybe before companies spend millions on futuristic high-tech, they should go back to the drawing board and start sketching from a different perspective. Because there is no technology more powerful than the creative mind.
SUPPLY CHAIN -
Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their current efforts.
MARKETING AND COMMS -
The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia.
MARKETING AND COMMS -
PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for society.
THE NEXT ECONOMY -
The latest IPCC report provides further detail about just how far we’re careening off the proverbial rails and our ever-narrowing window for getting back on a habitable track. But it also provides deeper insight into a potential
path forward — if we take definitive, collective action immediately.
THE NEXT ECONOMY -
We can cut annual flow of plastic into the ocean by 80% in the next 20 years. The technology and will is there, but one important piece of the puzzle is missing — and the UN is hopeful they can pull it together.
REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE -
The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways.
PRODUCT, SERVICE & DESIGN INNOVATION -
The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, and changes in ‘attitude and behavior.’
FINANCE & INVESTMENT -
MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to
financial services for underserved populations.
THE NEXT ECONOMY -
The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service.
PRODUCT, SERVICE & DESIGN INNOVATION -
In partnering with NotCo, Kraft Heinz aims to leverage its manufacturing and commercial capabilities, with the scale of some of its beloved global food brands, to reshape the food landscape and set a new standard for plant-based innovation.
COLLABORATION -
I reached out to some friends in the industry to gather perspectives about dairy’s sustainability journey — and more importantly, the lessons we have collectively learned. The hope is that others can look to dairy’s example and shorten their own sustainability journeys.