Assets About Corporate Communications

Found 1304 assets. Page 30 of 66.

Article
Organizational GovernanceCircular Economy
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
Published on December 14, 2020
About a 8 minute read

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More

Article
Organizational GovernanceMarketing & Communications
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
Published on December 14, 2020
About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article
Supply ChainMarketing & Communications
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums
Published on December 10, 2020
About a 3 minute read

Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos.... View More

Article
Organizational GovernanceOrganizational Governance
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Published on December 9, 2020
About a 7 minute read

Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... ... View More

Article
Innovation & TechnologyOrganizational Governance
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Published on December 8, 2020
About a 14 minute read

Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. ... View More

Article
Organizational GovernanceOrganizational Governance
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
Published on December 8, 2020
About a 4 minute read

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More

Article
Circular EconomyMaterials & Packaging
New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship
New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship
Published on December 7, 2020
About a 5 minute read

Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic? ... View More

Article
Marketing & CommunicationsOrganizational Governance
3 Lessons for Brands on How to (Credibly) Drive Social Change
3 Lessons for Brands on How to (Credibly) Drive Social Change
Published on December 4, 2020
About a 5 minute read

The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.  ... View More

Article
Organizational GovernanceMarketing & Communications
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate
Published on December 3, 2020
About a 5 minute read

To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say? ... View More

Article
Circular EconomyCollaboration & Co-CreationInnovation & Technology
The Moment of Truth for Urban Mobility Decarbonization Is Upon Us
The Moment of Truth for Urban Mobility Decarbonization Is Upon Us
Published on December 1, 2020
About a 6 minute read

Urban mobility has continued to evolve along with humans’ changing need for transport. Here are a few emerging technologies, public-private partnerships and city design initiatives fueling the transition to a sustainable future for urban mobility. ... View More

Article
Marketing & Communications
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
Published on December 1, 2020
About a 3 minute read

The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes. ... View More

Article
Finance & Investment
Global Banks Launch Industry Standard for Measuring, Reporting Financed Emissions
Global Banks Launch Industry Standard for Measuring, Reporting Financed Emissions
Published on November 19, 2020
About a 4 minute read

The industry-led Partnership for Carbon Accounting Financials' new methodology enables banks to measure and disclose the emissions associated with their financed activities. ... View More

Article
Marketing & Communications
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Published on October 30, 2020
About a 5 minute read

Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. ... View More

Article
Marketing & CommunicationsOrganizational GovernanceRegulation & Public Policy
Companies Must Follow Climate Science Straight to Capitol Hill
Companies Must Follow Climate Science Straight to Capitol Hill
Published on October 30, 2020
About a 5 minute read

Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is ... View More

Article
Marketing & Communications
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
Chipotle’s Real Foodprint Tracks Sustainability Impact of Menu Items
Published on October 29, 2020
About a 3 minute read

Guests ordering on the Chipotle app and Chipotle.com now get a first-of-its-kind look into the brand’s sourcing efforts, down to the ingredient — and can track how Chipotle reduces its environmental impacts. ... View More

Article
Supply ChainCollaboration & Co-CreationMarketing & Communications
Q&A: FSC on the Role of Brands in the Fight Against Climate Change
Q&A: FSC on the Role of Brands in the Fight Against Climate Change
Published on October 29, 2020
About a 5 minute read

As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests. ... View More

Article
Organizational Governance
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
Published on October 28, 2020
About a 4 minute read

Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration. ... View More

Article
Marketing & Communications
Activism: Why Taking a Stand Will Build Your Brand
Activism: Why Taking a Stand Will Build Your Brand
Published on October 26, 2020
About a 6 minute read

Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. ... View More

Article
Circular EconomyInnovation & TechnologyOrganizational Governance
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Published on October 22, 2020
About a 7 minute read

It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. ... View More

Article
Supply ChainCollaboration & Co-Creation
Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion
Collaboration, Not Competition, Is the Key to Affordable and Sustainable Fashion
Published on October 22, 2020
About a 5 minute read

The U.S. Cotton Trust Protocol is a knowledge-sharing platform and partnership for the entire cotton supply chain. It offers brands and retailers better access to the cotton data that they need to be more sustainable. ... View More

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