MARKETING AND COMMS -
Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
WASTE NOT -
ReGrained — which has made a name for itself with nutrient-dense granola bars made from spent brewery grains — has announced a new brand aesthetic, complete with a consumer call to action.
CLEANTECH -
The commitments are part of a GSMA-led climate initiative to develop a decarbonization pathway for mobile sector.
BEHAVIOR CHANGE -
Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.
BEHAVIOR CHANGE -
Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
MARKETING AND COMMS -
The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.
THE NEXT ECONOMY -
In the first gathering of the Sustainable Brands community in Uruguay last week, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.
WALKING THE TALK -
181 CEOs have signed on to broader purpose — skepticism is warranted, but this is potentially a BFD. Now, let’s see if these companies deliver, and help them when they do — and challenge them when they don’t.
WASTE NOT -
Molson Coors, Dasani and Poland Spring all unveil ambitious plans to eliminate problematic single-use plastic from their packaging — and help keep consumers up to speed on what’s #NotTrash.
MARKETING AND COMMS -
Environmental, Social, and Governance issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability
professionals aren’t fully utilizing the power of narrative to engage.
MARKETING AND COMMS -
Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic.
BUSINESS CASE -
Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.
MARKETING AND COMMS -
Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.
WALKING THE TALK -
Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business.
MARKETING AND COMMS -
Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
FINANCE & INVESTMENT -
Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.
MARKETING AND COMMS -
H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this heightened visibility approach should understand that transparency is merely the end goal in a multi-step process.
BEHAVIOR CHANGE -
PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits.
BEHAVIOR CHANGE -
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy.
BEHAVIOR CHANGE -
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.