PRODUCT, SERVICE & DESIGN INNOVATION -
Well known as a technology engine — with a global network of 200,000+ startups that has powered a 1000+ innovation/startup competitions and challenges — YouNoodle might not be the first company you think of for advice on corporate sustainability strategy. But as the industrial era is replaced by a more entrepreneurial society, YouNoodle is helping brands and organizations keep up with disruptive innovation — and the sustainability space could certainly use more of that.
BEHAVIOR CHANGE -
For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family.
MARKETING AND COMMS -
Companies across the US have banded together to support the Time to Vote campaign, a nonpartisan effort led by CEOs aimed at increasing voter participation.
ORGANIZATIONAL CHANGE -
Jennifer Motles and her colleagues at Philip Morris International (PMI) are on a crusade to end smoking. They know many of us probably won’t believe them. And they are OK with that; they just want the chance to prove it.
PRESS RELEASE -
The annual CSR prize seeks out best practices in economic, social and governance (ESG) reporting among Denmark’s biggest companies.
BEHAVIOR CHANGE -
Today, in honor of International Day of the Girl, HP and Girl Rising — a nonprofit dedicated to eradicating poverty by providing education to girls — are celebrating 12 stories of female empowerment gathered from around the globe as part of the first-ever Girl Rising Creative Challenge. Introduced on International Women’s Day in March, the challenge was a call-to-action to highlight storytelling that has the power to change the world.
MARKETING AND COMMS -
Leading figures from the worlds of business, advertising, design and philanthropy gathered in New York City this week to honor the best in creative work creating a real social impact at the third annual D&AD Impact Awards.
D&AD Impact celebrates creative campaigns that contribute towards a better and more sustainable future. In total, 76 D&AD Impact Pencils were awarded to campaigns, projects and products addressing some of the most pressing issues in the world today.
MARKETING AND COMMS -
McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next major milestone in McDonald’s food journey and another way the fast food giant aims to help customers feel good about its food.
ORGANIZATIONAL CHANGE -
Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical marketplace where customers are demanding more. They want to know the substance beyond the sizzle of advertising. For branding to remain the economic engine it has been over the past 70 years, we need to ask: What’s next?
MARKETING AND COMMS -
Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring sustainability performance across the textile industry value chain.
MARKETING AND COMMS -
Understanding who your business affects and how they affect your business is key to long-term success. If you only focus on customers, you are falling way short. To truly take your business from local to national and on to global levels, you have to consider all the ways your company interacts with the world around it and, most importantly, what stories you are telling.
PRESS RELEASE -
More than 3,000 colleagues from 21st Century Fox US businesses came together in June to give back to the communities in which they live and work during the third annual 21CF Impact Week. The program will expand globally later this year, with volunteer events taking place in dozens of cities across Latin America, Europe, Africa, and Asia through the fall of 2018.
PRESS RELEASE -
What you need to know about the job
Shift No shift premium (United States of America)
The Sustainability Copywriter is a critical member of the Living Progress team which is responsible for advancing the HPE environmental and social reputation with the key influencers and stakeholder groups that our business customers and investors turn to.
PRESS RELEASE -
Gildan Activewear Inc. (GIL; TSX and NYSE) announces the release of its Genuine ResponsibilityTM 2017 report now available on its new dedicated CSR website www.genuineresponsibility.com. This year’s report, once again prepared in accordance with the GRI Standards: Comprehensive option, highlights the Company’s 2017 results, key priorities and future commitments toward its vision of Making Apparel BetterTM.
PRESS RELEASE -
Product Brand Manager – Innovation for Good, Sustainability and Stewardship
Location: Kohler, WI
Opportunity
MARKETING AND COMMS -
The Global Reporting Initiative (GRI) and the United Nations Global Compact (UNGC) have released “A Practical Guide” to enable companies to better measure and report on their impact on the Sustainable Development Goals (SDGs).
The new publication, Integrating the SDGs Into Corporate Reporting: A Practical Guide, helps companies of all sizes to prioritize SDG targets to act and report on, set related business objectives, and measure and report on progress.
FINANCE & INVESTMENT -
Sustainable Brands recently talked to Wim Bartels, Program Lead at the Corporate Reporting Dialogue (CRD) about key issues and initiatives around the further development of corporate reporting.
THE NEXT ECONOMY -
To understand, and report on, an organization’s carbon footprint is a complex undertaking — to say the least.
PRESS RELEASE -
Over the past year, Target’s been building our new corporate responsibility strategy and rethinking the role those efforts play throughout our business. Our focus is on putting the needs of people, communities and the planet at the heart of how we work today, to help create a better tomorrow.
“This work is a journey—and while we have a long way to go, I’m proud of our progress,” said Brian Cornell, chairman and CEO, Target. “Every action we take that strengthens the health and vitality of the communities where we live and work is a step forward in building a better, brighter future for Target, the people we serve and the planet we all share.”
PRESS RELEASE -
400+ brand, sustainability and financial experts to convene October 29-31 in Philadelphia
SAN FRANCISCO, July 12, 2018 – Sustainable Brands® recently released the brochure for its 8th annual New Metrics conference. New Metrics ’18: The ROI of Sustainability will take place October 29-31 at the Loews Philadelphia Hotel in Philadelphia, PA.