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Assets About Corporate Communications

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With 2030 Roadmap, Pernod Ricard Offers More Ways to Wet Your Whistle Responsibly

Today, the beverage giant releases a new, comprehensive sustainability framework, alongside a set of 2030 goals. It joins many of its industry peers in establishing sustainability strategies with clearly defined goals and science-based targets. ... View More

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CEO Activism: How to Achieve Authentic Impact

Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool? To find out at least half the story, we sat down with a leader from one such PR firm, Victoria Baxter, of the... View More

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Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier

Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More

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Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More

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Financial Services Lead Charge in Linking Financial Performance, Sustainability

Companies increasingly recognize the importance to their bottom line of a comprehensive sustainability strategy, which includes reporting. ... View More

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Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More

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3 Big Questions Shaping the Future of Sustainable Business in 2019

This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life. ... View More

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Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors

White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More

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L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation

CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists. ... View More

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2019: The Year of the Civic CEO

New mediums of communication, power and trust produced the Civic CEO, and she is here to stay. ... View More

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Tiffany & Co. Begins New Era of Diamond Transparency

Tiffany begins disclosing the provenance of its diamonds, commits to 100 percent geographic transparency. ... View More

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3 Top Sustainability Issues in 2019 and How to Address Them

Once seen as a ‘nice to have’ for businesses, sustainability has become a vital component of many global organisations’ social and economic strategies. ... View More

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Top 5 Companies That Effectively Amplified Their Impact in 2018

As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More

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What the Black Friday Climate Report Means for Companies

The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not ju... View More

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PAIA: A sector-driven tool to drive transformation in ICT

Information and communications technologies (ICT) have revolutionized the way we communicate, collaborate and work. Now, they’re emerging as a critical tool for slashing greenhouse gas (GHG) emissions by helping companies and consumers consume ener... View More

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Kickstarter, EDF Partner to Push for Better Product Development

Kickstarter PBC and the Environmental Defense Fund (EDF) today unveiled new features on Kickstarter aimed at helping innovators evaluate and reduce the environmental impact of their products from the concept stage. Kickstarter and EDF worked together... View More

Article
'Purpose Premium' Found to Create Reputational Gains for Companies

“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More

Article
Iceland's Banned Ad Had the Potential to Democratise Sustainability

The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More

Article
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More

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'Earth Day Every Day': 4 Tips for Successful Corporate Activism

Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, ... View More

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