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Today, the beverage giant releases a new, comprehensive sustainability framework, alongside a set of 2030 goals. It joins many of its industry peers in establishing sustainability strategies with clearly defined goals and science-based targets. ... View More
Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool? To find out at least half the story, we sat down with a leader from one such PR firm, Victoria Baxter, of the... View More
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More
Companies increasingly recognize the importance to their bottom line of a comprehensive sustainability strategy, which includes reporting. ... View More
WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More
This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life. ... View More
White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More
CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists. ... View More
New mediums of communication, power and trust produced the Civic CEO, and she is here to stay. ... View More
Tiffany begins disclosing the provenance of its diamonds, commits to 100 percent geographic transparency. ... View More
Once seen as a ‘nice to have’ for businesses, sustainability has become a vital component of many global organisations’ social and economic strategies. ... View More
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not ju... View More
Information and communications technologies (ICT) have revolutionized the way we communicate, collaborate and work. Now, they’re emerging as a critical tool for slashing greenhouse gas (GHG) emissions by helping companies and consumers consume ener... View More
Kickstarter PBC and the Environmental Defense Fund (EDF) today unveiled new features on Kickstarter aimed at helping innovators evaluate and reduce the environmental impact of their products from the concept stage. Kickstarter and EDF worked together... View More
“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, ... View More