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Assets About Corporate Communications

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Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?

At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an op... View More

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Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions

We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur st... View More

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Looking Ahead: Operational Impacts of Supply Chain Disclosure, Due Diligence Laws

As many G20 nations work to curb modern slavery, organizations must be prepared for the residual impacts of the evolving legislation landscape. ... View More

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BlackRock Responds to Demands for Stronger Climate Action with Bold New Commitments

CEO Larry Fink has called for “a fundamental reshaping of finance” in response to the climate crisis, but BlackRock remains the largest investor in fossil fuels and the companies driving deforestation around the world. ... View More

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Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries

In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor. ... View More

Article
Here’s How to Encourage People to Dine Out More Sustainably

Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich opt... View More

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Uniting to Drive Change: The Cleaning Industry Bands Together for a Sustainable Future

We know, of course, that no matter how many bold ambitions a company has, it cannot change the world alone. But through collaborative effort, the impact companies can make is multiplied, often many times over. ... View More

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Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change a... View More

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Q&A: thinkPARALLAX Demystifies Effective ESG Communication

thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. ... View More

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What 1,000 CEOs Really Think About Climate Change and Inequality

To buy into a new vision of business, CEOs need to connect to it as people and write it into their own personal narrative of how their work fits into the world. They need to ask: What’s my legacy? ... View More

Article
New Roadmap Outlines Best Practice in Corporate Transparency

A rise in stakeholder interest, especially investors, in greater alignment between sustainability and financial transparency has spurred companies to more clearly communicate their purpose and how it creates long-term value across all their communica... View More

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As Government Pulls Out, US Private Sector Renews Support of Paris Agreement

US business leaders have long been vocal supporters of the Paris Agreement — especially since the President declared his intention to withdraw. In the past year, the private sector has renewed its clarion call for the US to step up its policies to ... View More

Article
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change. ... View More

Article
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success

On day 1 of Sustainable Brands’ (SB) New Metrics ’19 (Nov 18-20), representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to emplo... View More

Article
SB Oceans: Can Better Business Save Our Seas?

Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned f... View More

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How a Fancy Pancake Helped Save The Bay: Lessons for Giving Tuesday

The company-employee-cause relationship has been transformed over the years; why not the company-customer-cause relationship, too? At Phin, we work to help companies build impactful relationships with consumers and charitable organizations through sp... View More

Article
North American Companies Lag Behind in Protecting Children’s Rights

New global benchmark study, released today, shows that companies worldwide are making incremental positive changes to protect children’s rights, but need to significantly accelerate the pace, as risks continue to outpace progress. ... View More

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Award-Winning Creative Driving Inclusion, Diversity, Civic Engagement

D&AD Impact is a global initiative and awards program that showcases how creative thinking can be a force for good. This year’s winners highlight solutions including adaptive gaming and furniture design to wildlife conservation to turning the t... View More

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How Rebalancing Power Dynamics Can Create More Sustainable Value Chains

From growers to sellers and consumers, there’s no doubt coffee touches billions of people every single day. But as coffee prices continue to decline, how can we address the underlying power dynamics that are driving unsustainable practices? ... View More

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As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough

Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste. ... View More

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