BEHAVIOR CHANGE -
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
PRESS RELEASE -
Dentsu Aegis Network, National Geographic, Nestlé Waters, PepsiCo, Procter & Gamble, SAP SuccessFactors, SC Johnson, Target and Visa unite to make sustainable living the Good Life of tomorrow
MARKETING AND COMMS -
The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.
MARKETING AND COMMS -
SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn.
MARKETING AND COMMS -
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
MARKETING AND COMMS -
ReSource isn’t another commitment or a new partnership; to join,
companies have to publicly share data and progress on their plastic-reduction
efforts — giving us the first real understanding of whether industry-wide
progress is being made on tackling plastic pollution.
MARKETING AND COMMS -
By leaning into its data, tirelessly communicating the value of policy
transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism.
MARKETING AND COMMS -
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
FINANCE & INVESTMENT -
Sustainability standards setters release implementation guide for complying with TCFD recommendations for communicating about climate-related financial risk.
MARKETING AND COMMS -
Communications on climate action needs to be grounded in strategic,
results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.
BEHAVIOR CHANGE -
At SB’19 Paris this week, P&G presented a forward-looking framework, including innovation strategies that will inspire and enable responsible consumption for the five billion consumers served by the company’s many brands each day.
MARKETING AND COMMS -
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.
BEHAVIOR CHANGE -
With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.
MARKETING AND COMMS -
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.
MARKETING AND COMMS -
Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.
ORGANIZATIONAL CHANGE -
Today, the beverage giant releases a new, comprehensive sustainability framework, alongside a set of 2030 goals. It joins many of its industry peers in establishing sustainability strategies with clearly defined goals and science-based targets.
LEADERSHIP -
Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool? To find out at least half the story, we sat down with a leader from one such PR firm, Victoria Baxter, of the Social Impact Practice at Weber Shandwick.
MARKETING AND COMMS -
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
MARKETING AND COMMS -
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
FINANCE & INVESTMENT -
Companies increasingly recognize the importance to their bottom line of a
comprehensive sustainability strategy, which includes reporting.