MARKETING AND COMMS -
On the final day of SB’21 San Diego, a diverse array of keynote speakers
explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need.
CHEMISTRY, MATERIALS & PACKAGING -
Aveda and L’Occitane Group continue to raise the bar for beauty industry sustainability ambitions with new packaging innovations and a ‘nature-positive’
biodiversity strategy.
COLLABORATION -
To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions?
FINANCE & INVESTMENT -
Carbon credits, which promise an impact measured to a specific quantity of CO2, may not be the most efficient instrument in constantly climate-changing world. But a new approach can make carbon markets fit-for-purpose moving forward. Here are some key premises for business to finance forests and broader climate action in a new era.
LEADERSHIP -
Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive.
SUPPLY CHAIN -
Whether in our personal lives or in business, doing only what is required or expected is generally unsatisfying. If your plan of action means doing the bare minimum, the status quo is the likely result.
SUPPLY CHAIN -
With novel flavors and tough farming standards in tow, the Idaho startup is bringing healthier “softer” drinks to a hardy corner of the beverage market — in a way that really links the farmer to the cup.
WALKING THE TALK -
A livable world will be determined by the choices humanity makes during this 'decade of action.' JFW is taking point to fundamentally shift how the wine industry future-proofs itself and does business for good.
SUPPLY CHAIN -
After an unprecedented year, Keurig Dr Pepper’s 2020 Corporate Responsibility Report reveals how partnerships, innovation, transparency and investment allowed the company to achieve goals and launch industry-first new commitments.
CLEANTECH -
As we race to achieve net zero, let’s ensure we aren’t making the same mistakes that got us here. Tech solutions do not deliver the same co-benefits as nature — and clearly cannot substitute for the loss of ecosystems. Nature-based solutions are cost-effective and can make an immediate difference.
THE NEXT ECONOMY -
With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat.
In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative food brands.
WALKING THE TALK -
Regenerative practice starts and continues with personal development. It is not a tool but a practice of conscious participation and co-creation. Working regeneratively is about revealing potential, rather than disappearing down rabbit holes of solving problems in isolation.
THE NEXT ECONOMY -
Becoming a truly regenerative business might mean changing the shape of your portfolio — but this is not something to fear! Consumers want products and
services that reflect their values and demands for greater sustainability, positive environmental impact, and both social and individual well-being. A portfolio that reflects this will be successful in the long run.
FINANCE & INVESTMENT -
While few funders have fully realized the regenerative finance vision, a growing community of financial activists is applying its core practices in initiatives
that show how we can use capital as a flexible, purpose-driven tool to create healthy and equitable social and environmental systems.
COLLABORATION -
Companies including HP, IKEA, Kimberly-Clark, Lowe’s and Williams-Sonoma are working with WWF to create lasting change that makes tangible differences in people’s lives and the health of our natural world.
REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE -
Solving the oceans’ critical challenges will require more brands to directly invest in — and get involved with — restoration, regeneration and rehabilitation efforts. Bumble Bee’s partnership with SeaTrees provides a replicable model for what that can look like.
SUPPLY CHAIN -
This journey requires a collective intelligence and a fundamental shift in mindset: a new way of thinking in which ‘global,’ ‘regional’ and ‘local’ are no longer in opposition. It also comes with a new challenge to generate ‘scale’ with positive impacts.
CLEANTECH -
The US$100M initiative builds on the organizations’ individual efforts to accelerate a shift to a net-zero global economy.
THE NEXT ECONOMY -
We are at the very beginning of the most challenging leg of the climate journey; many companies have yet to commit to zeroing out their emissions. Still, a few at the cutting edge are responding to the call for a higher bar to be set and are staking their reputations on achieving it.
ORGANIZATIONAL CHANGE -
As immense disruption continues around the globe, the spotlight on the role of business in tackling social and environmental challenges is intensifying. Here, Dr Sally Uren, Chief Executive of Forum for the Future, outlines why now is the time to re-evaluate corporate purpose.