CLEANTECH -
Though it will involve substantive changes, the move to net zero is not something companies should dread — and they lose money to inefficient systems every day they wait.
MARKETING AND COMMS -
The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.
BEHAVIOR CHANGE -
The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically
reduce consumer greenhouse gas emissions.
THE NEXT ECONOMY -
Brazil ranks fifth amongst countries producing the most electronic waste. The path toward a sustainable and equitable smartphone marketplace is through the
sale of used and refurbished devices.
MARKETING AND COMMS -
To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and
improve can give hope and empowerment in a troubling age.
WALKING THE TALK -
A livable world will be determined by the choices humanity makes during this 'decade of action.' JFW is taking point to fundamentally shift how the wine industry future-proofs itself and does business for good.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER -
Long-standing, effective recycling systems are right at our fingertips, waiting for their full potential to be realized. Let’s reinvest in mechanical recycling to blend tried-and-true science with enhanced systems to reimagine how sustainable cities can operate and make them a reality.
CHEMISTRY, MATERIALS & PACKAGING -
Shifting to new packaging formats can feel daunting for brands because of perceived costs and anticipated operational downtime. But through incremental
changes, companies can reduce reliance on less sustainable materials in an efficient, cost-effective and scalable way.
COLLABORATION -
Through ambitious commitments and cross-sector partnerships including the Polypropylene Recycling Coalition, KDP is helping to further the shift to a
circular economy.
THE NEXT ECONOMY -
The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, water and plastic.
MARKETING AND COMMS -
Nestlé hopes that a new interactive platform, Beneath the Surface, will give viewers better insight into the complexity of palm oil supply chains and insight into how choices they make under different scenarios can lead to a range of outcomes and consequences.
WASTE NOT -
Emasesa saw an opportunity to treat the 5.7M kilos of oranges littering the streets of Seville each year not as food waste, but as a powerful circular solution.
SUPPLY CHAIN -
Companies cannot credibly address climate risk without disclosing and reducing their supply chain emissions. Through Food Emissions 50, investors are issuing an urgent call to action for companies to raise their ambition to disclose emissions, set targets and implement climate-transition action plans.
CHEMISTRY, MATERIALS & PACKAGING -
lululemon’s latest partnership aims to replace conventional nylon in its products with bio-based; while two new blends from Pangaia are the brand’s latest step to delivering sustainable alternatives to overproduced materials such as cotton.
MARKETING AND COMMS -
Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.
CHEMISTRY, MATERIALS & PACKAGING -
Designing a package to be recyclable is currently complex and ambiguous, with no transparent national framework or guidelines in place. The Pathway to
Circularity Recyclability Framework will be open for comment for 30 days, beginning August 19.
THE NEXT ECONOMY -
Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of
Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture.
MARKETING AND COMMS -
These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate
sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.
SUPPLY CHAIN -
After an unprecedented year, Keurig Dr Pepper’s 2020 Corporate Responsibility Report reveals how partnerships, innovation, transparency and investment allowed the company to achieve goals and launch industry-first new commitments.
THE NEXT ECONOMY -
The initiative will promote destinations and experiences
outside the traditional tourist circuit — engaging local tourist communities, integrating the creative and cultural sector into local tourism value chains, and contributing to the development of responsible tourism.