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Assets About Systems Shift

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Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. ... View More

Article
What Does It Really Mean to Call ‘Society’ Your Stakeholder?

For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset? ... View More

Article
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More

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Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions

IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing. ... View More

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Trending: Brands, Investors Show They’re Banking on Net-Zero Transition

As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future. ... View More

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Purpose Governance: A New Role for Boards

Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. ... View More

Article
New PANGAIA Partnership Aims to Scale Industry Adoption of Sustainable Synthetic Textiles

With an investment in Kintra Fibers, a material science company that makes 100% bio-based and compostable yarns, PANGAIA aims to raise industry standards for synthetic materials. ... View More

Article
Please Hold the Packaging: Creating a No-Landfill Meal Kit

Meal kits are synonymous with excessive packaging, but they have a crucial redeeming feature — they reduce food waste. At Just Salad, that got us thinking: Could we drastically reduce packaging to make meal kits an unambiguous environmental win? ... View More

Article
The Next Frontier for Fairtrade: Living Incomes in Cocoa

Two forward-thinking brands have deepened their Fairtrade partnerships by making additional financial commitments to cocoa farmers in their supply chains. ... View More

Article
The Business of Sport Starts to Find Purpose

In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. ... View More

Article
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More

Article
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article
What’s Your Organization’s Carbon Budget?

The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operati... View More

Article
Certifying Private-Label Brands Leads to 200% Increase in Farmer Premiums

Countless studies have shown companies no longer need to choose profits over people; valuing people and sustainability is profitable. Consumers vote every day with their dollars and are rewarding the brands that embed sustainability into their ethos.... View More

Article
Governance in the New Decade: The Rise and Rise of Boardroom ESG

ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. ... View More

Article
New Farm Powered Strategic Alliance Highlights Circular Solution to Food Waste, GHG Reduction

Unilever, Starbucks and Dairy Farmers of America have joined the historic alliance, which calls on the food industry to embrace the simple, circular relationship between food waste and its potential to reduce greenhouse gases. ... View More

Article
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More

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New Guidelines, 2020 Brand Audit Aim to Finally Move the Needle on Corporate Plastic Stewardship

Since scientists first raised the alarm about plastic pollution in the environment, brands have been slow to respond. Will the 2020 Brand Audit and new plastic-stewardship guidelines help accelerate an overdue shift away from single-use plastic? ... View More

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3 Lessons for Brands on How to (Credibly) Drive Social Change

The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.  ... View More

Article
Sustainability and Healthcare: Transformational Work During a Global Pandemic

Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transf... View More

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