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Organizational Change

The latest creative strategies and tools helping organizations to engage their teams in building market-leading, purpose-driven brands.

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Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Cross-Posted from The Next Economy. Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.

Rally Around One Purpose. Millions of Customers at a Time.

Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t *having* a purpose, but *living* that purpose. Here are four ways to ensure a customer-centered purpose impacts the very people it was intended to.

Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams

Last month, PMI moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is only just beginning.

Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020

Cross-Posted from Walking the Talk. Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.

When Employees Embrace Sustainability, Game-Changing Ideas Happen

Cross-Posted from Our Healthy Lives Mission. When cross-functional leads from the Nicorette® brand worked together to create innovative solutions and savings for the company, the business gained valuable insight on the necessity of inter-departmental collaboration for sustainability.

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The Business of Sport Starts to Find Purpose

In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.

Governance in the New Decade: The Rise and Rise of Boardroom ESG

Cross-Posted from Leadership. ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.

Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture

Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...

Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'

Cross-Posted from Product, Service & Design Innovation. Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.

Getting Creative to Create Organizational Change

In 2019, Rubicon anchored a portion of employee annual bonuses to the amount of waste reduced across all of its company’s clients. The results have been remarkable.

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25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

Cross-Posted from Walking the Talk. A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

McDonalds’ McPlant Burger and the Evolution of the ‘Purpose Wash’ Debate

To be effective, sustainability and purpose work should create positive business change, not positive media stories. They are management tools, not PR initiatives. So, should brands stop communicating until they’ve got something concrete to say?

How Saas Startups Are Reshaping Social Equality in Tech

The tech sector can, and should, be the leader at showcasing the advantages of diversity. In many ways, we are all limited by the tools that we use. The cloud is enabling companies to overcome many barriers that were, until recently, impenetrable. 

UN Business and Human Rights Forum, Day 3: Business Must Approach DEI Issues Through a Human Rights Lens

The irony at this Forum is that so much of the conversation is about abuses in company supply chains, often far outside company walls. However, race discrimination is also close to home — taking place every day within the companies themselves. 

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.

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Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

Cross-Posted from The Next Economy. It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.

ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.

How DEI Issues Have Reshaped the Brand Purpose Landscape

A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

New Standards, Certification Program Aim to Embed DEI Into Tourism

Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.

Are You Making It Easy for Your Employees to Vote This Election Day?

The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

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