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Materials & PackagingInnovation & Technology
Making a Hot Cup Recyclable: The Innovation Behind the Scenes at WestRock
Making a Hot Cup Recyclable: The Innovation Behind the Scenes at WestRock
Published on February 17, 2022
Written by Rajiv Banavali
About a 5 minute read

In 2019, WestRock’s answer to a recyclable hot cup was named a winner of the NextGen Cup challenge. Here, we go behind the scenes of developing this innovative barrier technology and hear what’s next for the holy grail of the easily recycled hot cup. Read More...

Supply Chain
Meat Industry Conditions Still Perfect Petri Dishes for Next Pandemic
Meat Industry Conditions Still Perfect Petri Dishes for Next Pandemic
Published on February 16, 2022
About a 6 minute read

Marking two years of COVID-19, new research from FAIRR warns failure to improve crowded, high-stress conditions in animal agriculture fosters ideal breeding ground for new, zoonotic diseases. Read More...

Innovation & Technology
5 Key Trends at the Intersection of Health, Wellbeing and Design
5 Key Trends at the Intersection of Health, Wellbeing and Design
Published on February 16, 2022
Written by Kellie Ballew
About a 9 minute read

Here, Shaw Industries’ VP of Global Sustainability, Kellie Ballew; and Rachel Hodgdon, CEO of the International WELL Building Institute, discuss game-changing trends in building design — all centered around a new focus on human health and wellbeing. Read More...

Marketing & Communications
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Published on February 15, 2022
Written by Etienne White
About a 9 minute read

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. Read More...

Circular EconomyInnovation & Technology
How Climate Risk Can Inform Climate Solutions
How Climate Risk Can Inform Climate Solutions
Published on February 15, 2022
Written by Julie Pullen
About a 3 minute read

The fast and yet slow pace of climate change, along with the geographically dispersed nature of the impacts, can make a collective risk accounting seem overwhelming. Yet there is an interplay between climate risk and certain mitigation measures; we need to factor the risks into how we approach solutions. Read More...

Circular EconomyInnovation & TechnologyOrganizational Governance
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush
There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush
Published on February 14, 2022
Written by Aaron Pickering
About a 10 minute read

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around. Read More...

Circular EconomyInnovation & Technology
Why There Won’t Be Quite So Much Waste from the Big Game This Year
Why There Won’t Be Quite So Much Waste from the Big Game This Year
Published on February 11, 2022
About a 7 minute read

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. Read More...

Organizational GovernanceInnovation & Technology
Creating a Ripple Effect: Associates at the Heart of Engagement and Innovation
Creating a Ripple Effect: Associates at the Heart of Engagement and Innovation
Published on February 11, 2022
Written by Kohler
About a 4 minute read

Companies must create opportunities for employees to break down internal and social borders that try to dictate who they are and what they can achieve. By doing so, employees can think beyond their day-to-day role to grow as professionals and individuals, while also creating meaningful value for the company. Read More...

Circular EconomyCollaboration & Co-Creation
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All
Published on February 10, 2022
Written by Christopher Fox
About a 4 minute read

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. Read More...

Circular Economy
The 3 Vital Perspectives Sustainability Leaders Need for the 2020s
The 3 Vital Perspectives Sustainability Leaders Need for the 2020s
Published on February 10, 2022
Written by Caroline Ashley
About a 7 minute read

As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times. Read More...

Finance & InvestmentOrganizational Governance
Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are
Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are
Published on February 9, 2022
About a 3 minute read

Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector. Read More...

Marketing & CommunicationsOrganizational Governance
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Published on February 9, 2022
Written by Carol Cone
About a 4 minute read

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime. Read More...

Organizational GovernanceMarketing & Communications
Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis
Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis
Published on February 8, 2022
About a 5 minute read

The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change. Read More...

Organizational GovernanceCollaboration & Co-Creation
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country
Published on February 8, 2022
Written by Tom Idle
About a 6 minute read

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation. Read More...

Consumer Behavior ChangeCircular EconomyMarketing & Communications
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Published on February 7, 2022
About a 4 minute read

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ Read More...

Marketing & CommunicationsCircular EconomyMaterials & Packaging
‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution
‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution
Published on February 7, 2022
Written by Christian Yonkers
About a 6 minute read

New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact. Read More...

Organizational GovernanceOrganizational Governance
WSL: Riding the Wave to Sports Industry Leadership in Sustainability
WSL: Riding the Wave to Sports Industry Leadership in Sustainability
Published on February 4, 2022
Written by Kristen Fulmer
About a 5 minute read

The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action. Read More...

Supply Chain
Report: Regenerative Ag Practices Fundamental to Long-Term Health of Fashion and Textile Industries
Report: Regenerative Ag Practices Fundamental to Long-Term Health of Fashion and Textile Industries
Published on February 3, 2022
About a 3 minute read

Far from simply the latest buzzword, regenerative agriculture is an opportunity for brands to invest in a fundamentally different system that drives numerous benefits for people and the planet — from boosting climate resilience and reversing biodiversity loss to prioritizing justice, equity and sustainable livelihoods. Read More...

Materials & Packaging
After Disaster in Texas, Community and Industry Come Together to Transform Water Infrastructure
After Disaster in Texas, Community and Industry Come Together to Transform Water Infrastructure
Published on February 3, 2022
Written by Dell Doyle, PhD
About a 5 minute read

Disasters such as the aftermath of the February 2021 ice storm that left millions of Texans without running water lay bare the urgent need for updated utility infrastructure across the US. This would involve repairing and replacing hundreds of thousands of miles of water piping — but what should be used in their place? Read More...

Finance & InvestmentCircular EconomyOrganizational Governance
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs
Published on February 2, 2022
About a 4 minute read

Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators. Read More...

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