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Bart King

Bart King is the founder and principal at New Growth Communications. He specializes in helping sustainability leaders develop thought leadership content and strategy

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Q&A: How Wrangler, MyFarms Plan to Leverage Field-Level Sustainability Data
Q&A: How Wrangler, MyFarms Plan to Leverage Field-Level Sustainability Data

New Metrics / From remote sensors to digital field mapping, information technology (IT) is rapidly becoming a part of day-to-day farm management. When a state-of-the-art cotton picker, for example, records crop yield and moisture every few seconds, along with the GPS coordinates of the machine, that data can be analyzed against water and fertilizer applications — or other farm practices — to determine optimal growing conditions. Technology also can enable reporting up and down the agricultural value chain of all farm practices and conservation metrics associated with a particular field. - 6 years ago

Q&A: Why Wrangler Joined The Sustainability Consortium
Q&A: Why Wrangler Joined The Sustainability Consortium

New Metrics / The Sustainability Consortium (TSC) announced earlier this week the addition of its newest member — denim brand Wrangler. Formed in 2009, TSC brings together major brands with academic researchers, NGOs and other stakeholders. The nonprofit works to establish science-based metrics and consensus on the most effective means to improve the environmental and social impacts of products in dozens of different industry sectors. - 8 years ago

Case Study: 18-Month ROI for The North Face on Connected EMS for Retail Stores
Case Study: 18-Month ROI for The North Face on Connected EMS for Retail Stores

Innovation & Technology / In the future, everything from household appliances to industrial machinery will likely connect to the so-called Internet of Things. Inexpensive hardware embedded in these devices will send a stream of useful data to allow local and grid-wide energy optimization. - 8 years ago

7 Things You Probably Didn’t Know About Sweden’s Forest Economy
7 Things You Probably Didn’t Know About Sweden’s Forest Economy

Materials & Packaging / Sweden is so heavily forested that open areas are the exception.It’s the opposite of continental Europe, where Germany’s well-known Black Forest or France’s Bois Des Landes are deviations in the landscape, which was deforested centuries ago.In Sweden, the slatten, or “plains,” are distinct. They carry geographic names recognizable to the average Swede, such as Uppsala-slätten or Västgöta-slätten.Not surprisingly, the huge swaths of forest in Sweden are central to the culture and economy, both of which have lofty reputations globally for sustainability.Here are six more things that make Sweden’s forest economy unique, according to Iggesund Paperboard. - 9 years ago

How Brands Can Act Now to Benefit from New Efficiency Standards for Trucking
How Brands Can Act Now to Benefit from New Efficiency Standards for Trucking

Supply Chain / Earlier this month, the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Transportation proposed new fuel-efficiency and greenhouse gas standards for medium- and heavy-duty trucks.I spoke with Jason Mathers of the Environmental Defense Fund to find out how these new regulations affect U.S. brands. Jason leads EDF’s Green Freight initiative, which works with consumer product companies and large fleets to reduce the environmental impact of product distribution in the U.S. - 9 years ago

What Does the Future of Sustainability in Academia Look Like?
What Does the Future of Sustainability in Academia Look Like?

Collaboration & Co-Creation / This is the final question from a roundtable discussion with the directors of sustainability research centers at six top business schools.Through Georgia Tech’s new QEP (Quality Enhancement Program), we will develop very deep educational partnerships with a few key institutions, be those NGOs or local government or corporations. - 9 years ago

How Does Sustainability Research Fit Within Business Schools?
How Does Sustainability Research Fit Within Business Schools?

Collaboration & Co-Creation / This is the fifth of six questions from a roundtable discussion with the directors of sustainability research centers at six top business schools.So there are a couple different ways that we support the research process as an Initiative.One is that we bring in funding and then disperse it to faculty for research on sustainability. We’ve done that with some corporate funding, as well as philanthropic individual donors or foundations. We put out those calls for proposals, and it helps us to identify who among the faculty is doing research and sustainability. - 9 years ago

Georgia Tech Commits to Ambitious Sustainable Community Engagement Initiative
Georgia Tech Commits to Ambitious Sustainable Community Engagement Initiative

Collaboration & Co-Creation / Within a few years, every undergrad at the Georgia Institute of Technology could understand what it means to create sustainable communities.That’s the goal of a new institute-wide initiative called Serve•Learn•Sustain. - 9 years ago

How Do Sustainability Research Centers Influence Business School Curriculum?
How Do Sustainability Research Centers Influence Business School Curriculum?

Collaboration & Co-Creation / This is the fourth of six questions from a roundtable discussion with the directors of sustainability research centers at six top business schools.We have a big opportunity to influence curriculum within the entire university right now. And in the context of that we’ll have the same opportunity within the College of Business.In a nutshell, as part of reaffirming its accreditation every 10 years, Georgia Tech needs to put together a five-year Quality Enhancement Plan (QEP) that touches undergraduate education across all colleges. - 9 years ago

How to Work with Academic Research Centers: Funding & Commitment
How to Work with Academic Research Centers: Funding & Commitment

Collaboration & Co-Creation / I held a roundtable discussion with the directors of sustainability centers and institutes at six top business schools to learn more about how they engage with industry. One of the questions was: What are your expectations for funding or engagement time when working with industry?For curriculum-based projects, we don’t lead the discussions with anything that involves a fee for services. - 9 years ago

What Are the Success Factors and Risks for Relationships Between Industry and Academia?
What Are the Success Factors and Risks for Relationships Between Industry and Academia?

Collaboration & Co-Creation / This is the second of five questions from a roundtable discussion with the directors of sustainability research centers at six top business schools. See part one here.When we think about relationships with industry, we think of three key success factors. - 9 years ago

Do Sustainability Research Centers View Industry as a Partner or a Client?
Do Sustainability Research Centers View Industry as a Partner or a Client?

Collaboration & Co-Creation / I held a roundtable discussion with the directors of sustainability centers and institutes at six top business schools to learn more about how they engage with industry.The first question was: Do you view industry more as a partner or client?I may get us off to a bad start, because I want to say “both.” I would say as a partner, because we rely on industry to give us insights into what knowledge and skills our students need to learn. But then as a client, when we’re doing consulting projects for companies. - 9 years ago

Academic Centers Positioned to Lead Major Sustainability Work
Academic Centers Positioned to Lead Major Sustainability Work

Stakeholder Trends and Insights / Need to solve a sustainability problem?Get the smartest people from industry, government, NGOs and academia. Put them together. And stir.That’s an oversimplification of the recipe for success that surfaced several weeks ago during the inaugural event (video) of the Center for Business Strategy and Sustainability (CBSS) at the Georgia Institute of Technology. Although simple, it reveals the opportunity academic units such as CBSS have to become pre-competitive leaders — to be the ones bringing all those smart people together in the same room. - 10 years ago

#SB14sd Preview: Philips on Redesigning for a Circular Economy
#SB14sd Preview: Philips on Redesigning for a Circular Economy

Circular Economy / At Sustainable Brands ’14 San Diego next week (June 2-5), the circular economy will be a major topic as we search for ways to decouple economic growth from resource consumption. In 2013, Philips committed to reimagining its products through the lens of a circular economy approach that focuses on customer access over ownership and business models for services and solutions, rather than transactions. The company also became a global partner of the Ellen MacArthur Foundation, a global nonprofit dedicated to advancing the concepts of the circular economy. - 10 years ago

#SB14sd Preview: Ford Sees the Future in Data
#SB14sd Preview: Ford Sees the Future in Data

Innovation & Technology / Ford Motor Company says it considers big data and analytics the next frontier for innovation, competition and productivity.At Sustainable Brands ’14 San Diego (June 2-5), Carrie Majeske, Ford’s Associate Director of Global Sustainability Integration, will participate in a panel discussion titled: Leveraging Big Data and the Quantified Self Movement to Drive a Sustainable Future.I caught up with her for a short preview. - 10 years ago

#SB14sd Preview: Arrow Electronics on CSR and 'Five Years Out'
#SB14sd Preview: Arrow Electronics on CSR and 'Five Years Out'

Innovation & Technology / With 2013 sales of $21.4 billion, Colorado-based Arrow Electronics is one of the largest suppliers of electronics components in the world with 460 locations in 58 countries. Three years ago, the company underwent a complete corporate rebranding around the concept of innovation for “five years out.”Next month at Sustainable Brands 2014 San Diego, Rich Kylberg, Arrow’s VP of Global Marketing and Communications, will discuss how the company’s revamped brand message is best reflected through a new focus on innovative corporate social responsibility (CSR). I caught up with Rich for a short preview conversation. - 10 years ago

IT and Big Data Channel Examines Possibilities for Social Transformation
IT and Big Data Channel Examines Possibilities for Social Transformation

ICT and Big Data / Technology is the great hope for those who fear environmental degradation has moved beyond the point of no return. Advancements in clean energy or scalable methods for scrubbing pollutants from the air and water could allow us to turn back the clock.However, with a growing global population, it won’t be enough just to shift the timeline via breakthroughs in the physical sciences. In order to preserve the natural resources required to sustain future generations, we need to fundamentally change the way we do things in society, and this is the great promise of Information Technology. - 11 years ago

Follow-Up to SB'13: Lucid's Michael Murray on Using IT to Drive Behavior Change
Follow-Up to SB'13: Lucid's Michael Murray on Using IT to Drive Behavior Change

Consumer Behavior Change / Michael Murray is the president and co-founder of Lucid, a software company providing real-time information feedback designed to “teach, inspire behavior change, and save energy and water resources in buildings.” Since the company’s founding in 2004, over 275 schools and organizations have adopted Lucid’s Building Dashboard, which it describes as a social network for buildings that allows people to view, compare, and share resource usage data online. - 11 years ago

Follow-Up to SB'13: Bob Willard on the Emergence of Capitalism 2.0
Follow-Up to SB'13: Bob Willard on the Emergence of Capitalism 2.0

New Metrics / Bob Willard is an expert on quantifying and selling the business value of corporate sustainability strategies. He serves on the advisory boards of The Natural Step Canada and Forum for the Future US, and his fourth book, The New Sustainability Advantage was published in 2012. - 11 years ago

Run Up to SB '13: Nick Miller on Startups in the Sharing Economy
Run Up to SB '13: Nick Miller on Startups in the Sharing Economy

Innovation & Technology / Nick Miller is the CEO of Parking Panda — a service that enables parking space owners (both individuals and commercial lots) to capitalize on underutilized parking spaces by renting them to a community of drivers. On the flip side, drivers can save time and money by reserving a spot in advance and paying online. - 11 years ago