Lucy von Sturmer is the founder of The Humblebrag, a strategic communications consultancy based in the heart of Europe, dedicated to amplifying the voices of change-makers.
Lucy von Sturmer
Comms Director & Founder
The Humblebrag
Lucy von Sturmer is tagged in 9 stories.
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing
Marketing and Comms / With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. - 3 months ago
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry
Marketing and Comms / Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been involved in sustainability projects over the past five years. - 11 months ago
3 Lessons for Brands on How to (Credibly) Drive Social Change
Marketing and Comms / The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. - 2 years ago
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Marketing and Comms / Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. - 3 years ago
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Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure
Business Case / Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known. - 3 years ago
SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine
Leadership / Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out… - 4 years ago
Creating a #FashionRevolution: How to Campaign for Change
Marketing and Comms / Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to one of circularity. - 5 years ago
What Difference Can Consumers Really Make to Improve Sustainability in Fashion?
Behavior Change / “This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but nothing seems to change! What can we do?” Lady, we hear you! This is exactly why we formed the True Fashion Collective. We want to bridge the gap between niche sustainable fashion enthusiasts and mainstream audiences because we too fear the urgency around this topic is fading. - 5 years ago
Industry Collaboration Critical for Sustainable Denim
Product, Service & Design Innovation / It’s no secret that "denim is a dirty business.” But does this mean our love affair with denim is over? To open the KingPins 2016 Amsterdam Show on October 24, 10 leaders transforming the denim industry were invited to answer one question: Is the scary part of hazardous chemicals on the way? The day, dubbed the “Transformers,” invited a range of perspectives from the chemical industry, along with manufacturers, brands, and industry coalitions - and while there was certainly some debate, common themes emerged. - 6 years ago
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