Lucy von Sturmer is the founder of The Humblebrag, a strategic communications consultancy based in the heart of Europe, dedicated to amplifying the voices of change-makers.
Lucy von Sturmer is tagged in 9 stories.
Behavior Change /
“This conversation is great, but it’s too polite! Where is the sense of urgency in the room?”
During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but nothing seems to change! What can we do?”
Lady, we hear you! This is exactly why we formed the True Fashion Collective. We want to bridge the gap between niche sustainable fashion enthusiasts and mainstream audiences because we too fear the urgency around this topic is fading.
- 6 years ago
Product, Service & Design Innovation /
It’s no secret that "denim is a dirty business.” But does this mean our love affair with denim is over?
To open the KingPins 2016 Amsterdam Show on October 24, 10 leaders transforming the denim industry were invited to answer one question: Is the scary part of hazardous chemicals on the way?
The day, dubbed the “Transformers,” invited a range of perspectives from the chemical industry, along with manufacturers, brands, and industry coalitions - and while there was certainly some debate, common themes emerged.
- 7 years ago