Lucy von Sturmer

Comms Director & Founder

Lucy von Sturmer is the founder of The Humblebrag, a strategic communications consultancy based in the heart of Europe dedicated to amplifying the voices of change-makers. www.thehumblebrag.co

Lucy von Sturmer is tagged in 4 stories.
SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine
SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine

Leadership / Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out… - 4 weeks ago

Creating a #FashionRevolution: How to Campaign for Change
Creating a #FashionRevolution: How to Campaign for Change

Marketing and Comms / Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to one of circularity. - 1 year ago

What Difference Can Consumers Really Make to Improve Sustainability in Fashion?
What Difference Can Consumers Really Make to Improve Sustainability in Fashion?

Behavior Change / “This conversation is great, but it’s too polite! Where is the sense of urgency in the room?” During our most recent event at Fashion for Good, themed Power to the Consumer, one woman called us out: “I’ve heard this conversation before, but nothing seems to change! What can we do?” Lady, we hear you! This is exactly why we formed the True Fashion Collective. We want to bridge the gap between niche sustainable fashion enthusiasts and mainstream audiences because we too fear the urgency around this topic is fading. - 1 year ago

Industry Collaboration Critical for Sustainable Denim
Industry Collaboration Critical for Sustainable Denim

Product, Service & Design Innovation / It’s no secret that "denim is a dirty business.” But does this mean our love affair with denim is over? To open the KingPins 2016 Amsterdam Show on October 24, 10 leaders transforming the denim industry were invited to answer one question: Is the scary part of hazardous chemicals on the way? The day, dubbed the “Transformers,” invited a range of perspectives from the chemical industry, along with manufacturers, brands, and industry coalitions - and while there was certainly some debate, common themes emerged. - 2 years ago

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