Latest News

Marketing & CommunicationsOrganizational Governance
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
Published on August 31, 2021
Written by Christina Lampert
About a 5 minute read

The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market. Read More...

Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Published on August 31, 2021
About a 4 minute read

The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions. Read More...

Circular EconomyCircular Economy
Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry
Reducing E-Waste, Increasing Equity in Brazil by Reimagining the Smartphone Industry
Published on August 30, 2021
Written by Guillermo Freire
About a 3 minute read

Brazil ranks fifth amongst countries producing the most electronic waste. The path toward a sustainable and equitable smartphone marketplace is through the sale of used and refurbished devices. Read More...

Marketing & Communications
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
Published on August 30, 2021
Written by India Doyle
About a 6 minute read

To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age. Read More...

Organizational GovernanceInnovation & Technology
Jackson Family Wines to Transform Wine Industry Into One That’s ‘Rooted for Good’
Jackson Family Wines to Transform Wine Industry Into One That’s ‘Rooted for Good’
Published on August 27, 2021
Written by Christian Yonkers
About a 6 minute read

A livable world will be determined by the choices humanity makes during this 'decade of action.' JFW is taking point to fundamentally shift how the wine industry future-proofs itself and does business for good. Read More...

Circular Economy
Better Recycling Helps Build More Sustainable, Circular Cities
Better Recycling Helps Build More Sustainable, Circular Cities
Published on August 27, 2021
Written by Dow
About a 6 minute read

Long-standing, effective recycling systems are right at our fingertips, waiting for their full potential to be realized. Let’s reinvest in mechanical recycling to blend tried-and-true science with enhanced systems to reimagine how sustainable cities can operate and make them a reality. Read More...

Organizational Governance
L’Oréal USA Becomes First Company Certified for Intersectional Gender Equity
L’Oréal USA Becomes First Company Certified for Intersectional Gender Equity
Published on August 26, 2021
About a 5 minute read

The beauty giant is the first in the world to earn EDGEplus certification, for a pay assessment tool allowing the company to achieve organizational gender pay equity. Read More...

Materials & PackagingCircular Economy
The Road to Zero Waste Is Paved with Incremental Changes
The Road to Zero Waste Is Paved with Incremental Changes
Published on August 26, 2021
Written by WestRock
About a 6 minute read

Shifting to new packaging formats can feel daunting for brands because of perceived costs and anticipated operational downtime. But through incremental changes, companies can reduce reliance on less sustainable materials in an efficient, cost-effective and scalable way. Read More...

Collaboration & Co-CreationCircular Economy
Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution
Keurig Dr Pepper Collaborates to Fuel a Recycling Evolution
Published on August 25, 2021
About a 3 minute read

Through ambitious commitments and cross-sector partnerships including the Polypropylene Recycling Coalition, KDP is helping to further the shift to a circular economy. Read More...

Circular EconomyCollaboration & Co-CreationInnovation & Technology
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises
Published on August 24, 2021
About a 4 minute read

The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, water and plastic. Read More...

Organizational GovernanceInnovation & Technology
Education: The Missing Piece in Holistic CSR Strategies
Education: The Missing Piece in Holistic CSR Strategies
Published on August 24, 2021
Written by Nithin Coca
About a 5 minute read

These forward-thinking companies' efforts show that committing to education as part of a brand’s CSR strategy is, truly, a commitment — but one that can pay dividends both to society and the company itself. Read More...

Marketing & Communications
Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil
Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil
Published on August 23, 2021
About a 4 minute read

Nestlé hopes that a new interactive platform, Beneath the Surface, will give viewers better insight into the complexity of palm oil supply chains and insight into how choices they make under different scenarios can lead to a range of outcomes and consequences. Read More...

Circular EconomyInnovation & Technology
This Spanish Water Utility Is Turning Orange Waste Into Green Power
This Spanish Water Utility Is Turning Orange Waste Into Green Power
Published on August 23, 2021
Written by Scarlett Buckley
About a 4 minute read

Emasesa saw an opportunity to treat the 5.7M kilos of oranges littering the streets of Seville each year not as food waste, but as a powerful circular solution. Read More...

Organizational Governance
Talking About Purpose Won't Transform a Brand; These 5 Skills Will
Talking About Purpose Won't Transform a Brand; These 5 Skills Will
Published on August 20, 2021
Written by Laura Quinn
About a 4 minute read

From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have. Read More...

Supply Chain
Supply Chains Are the Achilles’ Heel of Food Company Climate Action
Supply Chains Are the Achilles’ Heel of Food Company Climate Action
Published on August 19, 2021
Written by Julie Nash
About a 5 minute read

Companies cannot credibly address climate risk without disclosing and reducing their supply chain emissions. Through Food Emissions 50, investors are issuing an urgent call to action for companies to raise their ambition to disclose emissions, set targets and implement climate-transition action plans. Read More...

Materials & PackagingInnovation & Technology
Trending: lululemon, Pangaia Push Plant-Based Fabrics Further
Trending: lululemon, Pangaia Push Plant-Based Fabrics Further
Published on August 19, 2021
About a 5 minute read

lululemon’s latest partnership aims to replace conventional nylon in its products with bio-based; while two new blends from Pangaia are the brand’s latest step to delivering sustainable alternatives to overproduced materials such as cotton. Read More...

Marketing & Communications
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Published on August 18, 2021
About a 3 minute read

Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home. Read More...

Organizational GovernanceMarketing & Communications
The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG
Published on August 17, 2021
Written by Allyssa Kennedy and Hannah Zimmerman
About a 4 minute read

In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable. Read More...

Materials & PackagingCircular EconomyInnovation & Technology
Industry Leaders Co-Creating Groundbreaking Framework to Evolve Packaging Recyclability
Industry Leaders Co-Creating Groundbreaking Framework to Evolve Packaging Recyclability
Published on August 16, 2021
About a 3 minute read

Designing a package to be recyclable is currently complex and ambiguous, with no transparent national framework or guidelines in place. The Pathway to Circularity Recyclability Framework will be open for comment for 30 days, beginning August 19. Read More...

Circular EconomyInnovation & TechnologyOrganizational Governance
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
Published on August 16, 2021
Written by JoAnna Haugen
About a 5 minute read

Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture. Read More...

Upcoming Events

June 8-10, 2026
SB'26 San Diego
US Event
February 18-19, 2026
SB'26 Tokyo
US Event
See All Events >