Published 8 years ago.
About a 5 minute read.
Earlier this week, Ford’s vision for the future of personal mobility was on display at CES Asia in Shanghai. Presentations included were Ford Smart Mobility experiments, the latest in in-car connectivity technologies and the introduction of its MyEnergi Lifestyle program — launched in the US in 2013 to demonstrate how typical families can significantly reduce their electricity bills and carbon footprint by integrating smart home appliance technology with a plug-in vehicle and solar power — to China.
Ford also announced that it will open GoDrive — its London-based car-sharing mobility experiment — to the public, inviting 2,000 members of the public to have flexible, practical and affordable access to a fleet of 50 cars at 20 convenient locations throughout the city.
The first phase of Ford Smart Mobility is a series of experiments that address four global megatrends — rapid population growth, expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities — and is working to address some limited personal mobility challenges.
“What we’re doing with Ford Smart Mobility is really getting hands-on with the exciting tech that will redefine the customer experience and power our new era of transportation,” said Jim Buczkowski, director of Electrical and Electronics Systems, Research and Advanced Engineering at Ford. “With the GoDrive London experiment, for example, we’re opening the program to the public, which will help us learn more about consumer needs and deliver the more efficient car-sharing system that drivers need and want.”
Initial findings from the first phase of the GoDrive experiment indicate that participants in car-sharing schemes consider one-way journeys, easy parking and simple pricing crucial components of a successful car-sharing program.
“We’re thrilled by the initial feedback from the GoDrive experiment, and are excited to work with even more drivers to learn how to best address their car-sharing needs,” said Buczkowski. “In today’s crowded cities, individual car ownership isn’t always the most affordable or convenient way to get around, and we’re experimenting in the U.S., Europe and Asia Pacific in order to optimize how car-sharing can increase mobility all over the world.”
Additional expansions include:
Published May 29, 2015 2pm EDT / 11am PDT / 7pm BST / 8pm CEST