Published 2 months ago.
About a 4 minute read.
Image: Alaska Airlines
This month, Alaska Mileage Plan members can earn Elite-Qualifying Miles when
they support sustainable aviation fuel, contributing to their elite
qualification for the new year.
Alaska Airlines has partnered with climate-tech
company CHOOOSE to provide new options for
sustainability-minded guests to take control of their travel-related carbon
emissions by purchasing sustainable aviation fuel (SAF) credits or supporting
Now through December 31, 2023, Alaska Mileage Plan members will earn 500
Elite-Qualifying Miles (EQMs) per $100 of SAF credits purchased (with a 5,000
EQM limit). These funds will go toward the purchase and use of SAF while
providing a sustainability-focused way to reach that year-end mileage target and
earn elite status for the year ahead.
In 2022, Alaska launched a
to engage its corporate customers in the decarbonization journey through the
purchase of SAF credits and opportunities to improve the sustainability of
business travel, including through use of SAF. Now, private travelers can join
the effort by going to
Alaska.chooose.today/eqm or reading a
banner on the reservations confirmation page to learn more about the carbon
emissions generated by their own prior or upcoming travel (with emission
calculations based on the International Air Transport Association's
Guests can choose between SAF credits or from certified nature-based
in geographies where Alaska flies — such as the Doyon Native Community Forest
the Guatemalan Conservation
Coast and more.
Alaska is also rewarding guests who purchase a certain amount of SAF credits
(i.e. SAF environmental attributes) with EQMs as part
of the airline's year-end elite status promotions, further reflecting its
emphasis on scaling and leading the advancement of
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"We know that reaching our sustainability goals – including net-zero carbon
– will require investment and action on all fronts, and that sustainable
aviation fuel presents our best opportunity to take a leap forward on this
journey," said Diana Birkett
Rakow, SVP of Public Affairs
and Sustainability at Alaska. "But today, there isn't enough SAF to meet
– and we need to bring its cost down by creating scale. That's why, in addition
to purchasing and using SAF, building partnerships, and advocating for public
policy support, we're inviting our guests to join us – to learn more about SAF,
to invest in its development, and to help us grow supply for the future. We're
excited to link this work to our loyalty plan, helping guests get closer to that
next elite tier, in partnership with a creative innovator like CHOOOSE; and we
look forward to building on this platform."
CHOOOSE's platform enables both individuals and organizations to understand their carbon footprint, make carbon-informed decisions, and support trusted climate solutions around the world. The company says it's excited to continue to work with Alaska to help make carbon awareness and climate action even more accessible to more people by embedding opportunities for learning and action into a wide range of customer touchpoints.
“At CHOOOSE, we are proud to support Alaska Airlines in their continued efforts to advance SAF in the aviation industry. SAF is a crucial part of the airline’s immediate and long-term strategy to reduce the impact on the environment – which also includes improving operating efficiency, fleet modernization, new technology, high-quality carbon removals, waste reduction, and local ecosystems protection,” said CHOOOSE CEO Andreas Slettvoll. “We are honored to join Alaska Airlines on their decarbonization journey by providing insights into their travelers’ carbon footprints, encouraging carbon-informed decisions, and providing direct access to SAF.”
Alaska has been a leader in advancing the market for SAF and was the first
commercial US airline to fly multiple routes using alternative fuel in 2011. But
there is still not enough SAF to support the industry's operational needs, and
that must change to meet the goals we have set as an industry. Since 2010,
Alaska has worked with a coalition of partners to advance SAF – which produces
up to 80 percent lower carbon emissions than traditional jet fuel – on multiple
The airlines' largest SAF purchase of 185 million gallons from producer
Gevo, and an
additional SAF purchase agreement with producer
An agreement with E-Jet® producer
to collaborate on and execute the first commercial flight powered by E-Jet®
fuel – produced using recaptured carbon;
An agreement with Shell Aviation to expand the SAF market while working
together to deepen the understanding of the technology, infrastructure,
carbon accounting systems and public policy support needed to scale supply;
And partnerships with companies including Microsoft and
to reduce emissions from business travel.
This step is part of Alaska's continued "EverGreen journey" sustainability
strategy, and includes immediate actions and long-term investments to reduce the
carbon emissions of its operations, minimizing waste, and protecting local
ecosystems. For more information about Alaska's collaboration with CHOOOSE, visit alaskaair.chooose.today.
Published Dec 1, 2023 8am EST / 5am PST / 1pm GMT / 2pm CET