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D&AD Impact Award Winners Showcase Solutions for a Safer, Fairer, More Sustainable Future

D&AD and Advertising Week have unveiled the winners of the second annual D&AD Impact Awards, which recognizes creative ideas that have made an impact and ultimately have contributed to creating a safer, more equitable and sustainable world for all. The Awards’ coveted ‘Pencils’ are given out across 12 categories aligning with the UN Sustainable Development Goals.

Last week, we shared some of our favorite campaigns in the sustainability, responsible production and industry evolution categories. Below, we’re highlighting more noteworthy initiatives across the urban living, community, education, industry evolution and civic engagement groups.

Homeboy Recycling


Fearless Girl

Tesco Safety Bags

Footnote for the Breast

The initiative used pebbles stamped with a simple message and placing them in women’s shoes left outside the prayer hall of mosques. When they returned after prayers, they would feel the pebble as soon as they put on their shoes. The reaction of checking the ‘lump’ found in their shoes reflects how someone would react when a lump is discovered on the breast. The initiative reached 18,628 women. 33 percent responded by calling the toll-free number listed on the pebbles and 5,290 women came along with their families and friends for checks.

Smog Free Tower

A $125,000 Kickstarter campaign helped launch a successful pilot of the technology in Rotterdam and led to an eventual agreement with the Chinese Ministry of Environmental Protection to build a full-scale tower to Beijing. Roosegaarde intends to bring the tower on a tour of the world to inspire other cities to take up the technology. Interestingly enough, Roosegaarde plans to fund his ambitious by selling rings and cufflinks made from the smog collected by the tower.

New avenues in brand transparency

Join us as we dig into the growing trend around product transparency (through eco labels, carbon labels, smart packaging and more) and the brands leading the charge, at Brand-Led Culture Change — May 22-24.


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