Published 6 years ago.
About a 3 minute read.
Wouldn’t it be nice if there was a book that summarized the successful sustainability strategies typically showcased at Sustainable Brands conferences?
The second edition of Greener Products: The Making and Marketing of Sustainable Brands (CRC Press, 2017) [Ed. note – Not affiliated with Sustainable Brands®] is that book. It is a practical and highly accessible book for anyone interested in making money, designing and selling better products, or saving the world. Written by a market-savvy eco-business professional, it explains everything from why ‘greener’ products are desperately needed to how to design, evaluate and market them – a must-read for all business professionals and for environmentalists seeking hope in the rapidly emerging ‘greener’ economy.
The original, 2012 edition of the book quickly became required reading in boardrooms and college classrooms because it condensed twenty-five years of professional experience into an easy-to-read tour of sustainability. The latest edition updates readers on the successes and missteps of the companies, brands and strategies detailed in the first edition and highlights some of the latest efforts to continually improve the design, making and marketing of better products.
Written by Al Iannuzzi, Senior Director of Environment, Health, Safety and Sustainability for Johnson & Johnson, readers are taken on a tour of industries, strategies and tools all attempting to balance the potentially competing environmental, financial and social demands facing all global organizations. His unique view as a sustainability professional who leads internal ‘greening’ efforts within his own organization, who works with suppliers to help them improve their product offerings and participates in collaborative efforts involving multiple industries provides Iannuzzi’s readers with a variety of perspectives through which to view corporate sustainability efforts.
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Like every Sustainable Brands conference, there is something in the book for everyone:
Among the great new content in the second edition are engaging, in-depth chapters written by other leading experts. Two chapters stand out:
Anyone already in or desiring to understand the sustainable business world should have two copies of Greener Products, Second Edition – one to keep as a valuable and inspirational reference, and another to share with others.
Published Sep 6, 2017 3pm EDT / 12pm PDT / 8pm BST / 9pm CEST