Organizational Governance Organizational Governance

Google, BMW, Disney, Microsoft Once Again Top List of Best CSR Reputations

Reputation Institute has released its annual Global CSR RepTrak® 100, which highlights the companies that have the best reputations for corporate social responsibility (CSR) among the general public in 15 countries. Google tops the ranking for the second year in a row, with a significant lead over all other companies in the ranking.

By Sustainable Brands | Published 9 years ago | About a 2 minute read

Reputation Institute has released its annual Global CSR RepTrak® 100, which highlights the companies that have the best reputations for corporate social responsibility (CSR) among the general public in 15 countries. Google tops the ranking for the second year in a row, with a significant lead over all other companies in the ranking.

Hear more on
the correlation
between
brand reputation
and
sustainability
at
New Metrics '15.“Corporate social responsibility is one of the most complex areas of a company’s public identity,” said Brad Hecht, chief research officer at Reputation Institute. “The companies in the Global CSR RepTrak® 100 are succeeding not only at being good corporate citizens, but in communicating those characteristics to consumers who increasingly rely on a brand’s reputation in making purchasing decisions and recommending products and services to others.”

The RepTrak® model provides a one-of-a-kind measurement of how the public views the world’s best-known companies, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies. The Global CSR RepTrak® 100 reflects public perceptions of corporate performance across three dimensions of reputation: citizenship, workplace, and governance.

RepTrak definition The results describe which companies are best regarded by consumers for having a positive societal influence, being environmentally friendly, operating with openness and transparency, behaving ethically, rewarding employees fairly and promoting employee well-being, among other factors.

Companies with the top 10 CSR reputations globally are (full list here):

Top 10

Other Sustainable Brands member companies to make the list: Johnson & Johnson (#12), Philips (#15), Sony (#16), Nestlé (#18), Estée Lauder (#34), 3M (#35), HP (#35), L’Oréal (#50), Procter & Gamble (#51), Cisco (#52), SAP (#62), Campbell Soup (#66), Hershey (#69), Ford (#86), Unilever (#87), eBay (#97) and UPS (#100).

The list of companies with the best global CSR reputations is derived from the data collected for the 2015 Global RepTrak® 100 study, and based on more than 60,000 interviews with consumers in the 15 largest economies in Europe, Latin America, North America and the Asia Pacific region.

*Sustainable Brands member companies