Responsibility, sustainability, ethics, citizenship, purpose … There is no end
to attempts to define and redefine the responsibility companies have to society
and to the environment.
At the start of this week’s UN
Forum,
the words on speakers’ lips have shifted to a different term: “Corporate
accountability.”
There was a danger that this is interpreted too narrowly or used as a proxy for
what is more familiar. A number of speakers appeared to define this as ‘access
to
remedy’
for victims — a constant refrain at the Forum and where the obstacles remain too
high. However, not all stakeholders are victims; and while violations need to be
subject to remedy, there are many aspects of corporate performance which do not.
Meanwhile, some companies at the Forum appear to hear the word “accountability”
by falling back on to the well-trodden ground of corporate
transparency
and reporting — with its terminologies, methodologies and technologies —
arguably too often framed by companies themselves.
Part of accountability, certainly; but only one part.
A broader definition
The concept of accountability at its broadest is about companies being actors in
society, undertaking active engagement with societal
stakeholders.
There is mutual recognition that we are all part of a value system in which
stakeholders have a right to influence a company and the company has the
obligation to respond — in actions, not just words.
Clearly, any companies still clinging to shareholder-centric
models
will perceive accountability in a very different way; but there seem to be few
of those present, or at least voicing that viewpoint, in Geneva this week.
As the Forum debated how business impacts the environment (in the colourfully
titled session, “Human Rights in the Anthropocene”), business in conflict
situations and in regions from Central and Eastern Europe to Latin
America, the common theme of accountability is in how corporate behaviour
is
influenced
and how companies respond. Some of this is characterised by the usual debates
between mandatory action in which corporate behaviour is subject to the rule and
instruments of traditional justice systems; against voluntaristic “soft law” and
industry-led
initiatives,
which reflect the results of stakeholder engagement, guidance and a company’s
own values.
For activists present at the Forum, as would be expected, the emphasis was on
the enforceability of accountability mechanisms for those companies where there
is a reluctance to collaborate.
Plaudits
However, on a day when Novartis and Telenor openly discussed responsible
exit strategies — and where both Henkel and Maersk were praised for
disengaging from
Russia
whilst maintaining financial compensation to their workers — it was
Brazilian energy company Eletrobrás that perhaps won the most plaudits.
Social Responsibility Manager Pedro Vilela Campanena told the opening
session that his company was open about the challenges it faced in respecting
UN Convention requirements for “prior and informed consent,” where
indigenous peoples are affected by extractive industries: “Companies want to
talk about doing good; but we need to have the courage to accept that the
company may be doing bad,” he told the Forum.
He appealed to fellow companies to treat stakeholders as rights-holders, embrace
dissidents’ voices and engage with the most difficult issues at the core of
their business.
Citing
controversies
over the hydroelectric power generated from the Belo Monte mega-dam on
Brazil's Xingu River, Campanena said the company was openly addressing how
it could “repair the impact on people living down the river.” He said the
grievance mechanisms used by the company were crucial but were only effective if
“backed up by social communication mechanisms, especially with indigenous
people.” For example, the company installed mailboxes for local comment along
the riverbank.
Challenge
Mexico’s Fernanda
Hopenhaym is incoming
Chair of the UN Working Group on Business and Human Rights. She is also a
member of the Corporate Accountability Working Group at the NGO coalition
ESCR-net, which interprets accountability as
building the capacity of communities to be able to “challenge corporate abuse.”
Yet in this, she is not so far away from Eletrobrás — a company willing to be
challenged.
In her speech to the opening session, Hopenhaym pledged to enable all voices to
be heard and committed the Forum to undertake collective analysis from a
multi-stakeholder Forum — with companies fully included. The first day’s
proceedings upheld those commitments and started a week where individual
companies will not be held to account, but where the systems which enable this
to happen are being framed.
It’s not just about putting out the mailboxes — but reading and acting on what
is said.
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Richard Howitt is a strategic adviser on Corporate Responsibility and Sustainability, Business and Human Rights. He is also a Board member, lecturer at Audencia Business School and host of the Frank Bold ‘Frankly Speaking’ responsible business podcast. Richard was Member of the European Parliament responsible for the EU’s first rules on corporate sustainability reporting and subsequently Chief Executive Officer of the International Integrated Reporting Council.
Published Nov 29, 2022 7am EST / 4am PST / 12pm GMT / 1pm CET