Clif Bar has released the second installment in its Farmers Speak series. Where the first centered on organic oats; the second installment “gives voice” to organic almonds — a key ingredient in 17 products across the company’s CLIF®, CLIF® Organic Trail Mix, LUNA® and CLIF® Kit’s Organic Fruit + Nut Bar brand bars.The video tells the story of Burroughs Family Farm — which grows nearly 1,000 acres of organic almonds in Merced County, in California’s Central Valley — and the family’s decision to make the bold transition from conventional to organic farming practices.
Clif Bar has released the second installment in its Farmers Speak series. Where the first centered on organic oats; the second installment “gives voice” to organic almonds — a key ingredient in 17 products across the company’s CLIF®, CLIF® Organic Trail Mix, LUNA® and CLIF® Kit’s Organic Fruit + Nut Bar brand bars.
The video tells the story of Burroughs Family Farm — which grows nearly 1,000 acres of organic almonds in Merced County, in California’s Central Valley — and the family’s decision to make the bold transition from conventional to organic farming practices.
The 2015 crop year will see the Farm’s first 100 percent certified organic almond crop. Burroughs, the senior farmer in the family, now says it’s “the best decision that we’ve ever made in our lives.”
“We made the switch to organics because you cannot improve the health of this world if you’re going to continue to put poisons and toxins on it to produce your food,” Burroughs asserts in the video.
Defying Online Algorithms with Authentic, Impactful Storytelling
Join us as representatives from BarkleyOKRP lead a thought-provoking discussion with two brands that care deeply about their workers' rights and wellbeing, Tony's Chocolonely and Driscoll's, about how to successfully involve consumers in social-justice issues with authentic storytelling that defies online algorithms — Friday, May 10, at Brand-Led Culture Change.
Since going organic, the Burroughs have deployed a whole new set of tools to grow their food, including eliminating toxic chemicals, using hungry organic chickens to help control and fertilize the vegetation in their orchards, creating their own organic compost and using techniques such as groundcover and drip irrigation to help reduce their use of precious water.
Farmers Speak isn’t Clif’s first foray into storytelling to convey the importance of healthy, well-produced food — the company is also a sponsor of the PBS series, “Food Forward,” which highlights “food rebels” including farmers, ranchers, chefs, scientists, teachers and fishermen in more than 50 US communities who are part of a rising urban agriculture, building local food systems and contributing to a cleaner, more sustainable economy.
Published Mar 18, 2015 4pm EDT / 1pm PDT / 8pm GMT / 9pm CET