Published 6 years ago.
About a 3 minute read.
More and more, we no longer eat just with our mouths and stomachs — now we also engage our hearts and minds.
The food industry recognizes this: Leading businesses, including Walmart and Smithfield Foods, have stepped up to the sustainability challenge, and consumers now expect other food producers and retailers to do the same. In this age of accessible information, company transparency has never been more important. Equipped with a heightened awareness of the origins of their food, consumers are making a conscious choice to favor brands and companies that sustainably source their ingredients and products.
Farmers themselves are most vulnerable to the effects of extreme and unpredictable weather — their livelihoods depend on the climate. Fortunately, climate-smart agriculture (CSA) practices can help farmers grow more with less and enable agriculture to be part of the climate solution, while also increasing farmers’ resiliency (to learn how the CSA approach can mitigate supply chain risks, tune into our August 16th webinar).
Companies looking to answer the call for transparency demanded by consumers face a key challenge: They often don’t know where their ingredients are actually coming from. Farmers often seem like a distant, intangible group to big corporations, but finding a solution requires starting at the root of the problem — pun intended.
Many NGOs have built relationships with an extensive and diverse network of collaborators to drive more sustainable practices across the agricultural landscape:
The progress made by these food giants isn’t an easy or simple task, but it ultimately proves that sustainable agricultural practices can be a win for everyone’s bottom line — and the environment.
Not sure how to take the first step? I’ll offer up a few, shameless plugs:
So, be it with EDF or some other NGO — partner up, food companies! Your customers will reward you as you travel further down the road to a more transparent and efficient supply chain.
Published Aug 9, 2017 4am EDT / 1am PDT / 9am BST / 10am CEST