Published 5 years ago.
About a 4 minute read.
Image: Etty Fidele/Unsplash
The Hershey Company has announced a new comprehensive strategy for cocoa sustainability with an emphasis on addressing pressing issues facing cocoa-growing communities such as poverty, poor nutrition, at-risk youth, and vulnerable ecosystems. Cocoa For Good will involve collaborative programs, partnerships, and a half-a-billion dollars in investments by 2030.
SB'18 Vancouver!Cocoa For Good is expected to impact the lives of thousands of farmers in cocoa-growing regions with a focus on West Africa, where about 70 percent of the world’s cocoa is grown. Work and investments will prioritize:
“Cocoa is a tremendous part of the livelihoods for the people of Côte D’Ivoire and public-private partnerships are critical to improving the lives of people living in cocoa communities and protecting our precious natural resources,” said H.E. Daniel Kablan Duncan, VP of the Republic of Côte D’Ivoire. “We value our partnership with The Hershey Company and look forward to working together to bring about the meaningful change that this new investment will catalyze.”
In West African countries such as Ghana and Côte D’Ivoire, women make up 45% of cocoa farm labor, but have less access to training, financial services and land than men. Economic empowerment of women continues to be a focus for Hershey under the new strategy. For example, collaborative initiatives provided training and support that allowed Owusu Prempeh, who has been farming cocoa in the New Edubiase District of Ghana for the last five years, to increase her cocoa yields year over year.
Join us for a transformational experience at SB Brand-Led Culture Change — May 8-10 in Minneapolis. This event brings together hundreds of brand leaders eager to delve into radical lifestyle shifts and sustainable consumer behavior change at scale. The trends driving cultural acceleration are already underway, and you can be at the forefront of this transformative movement.
“I have sold cocoa to many companies, but I have not benefitted from them like I have with Hershey. The trainings have increased productivity on my farm, especially with the extensive pruning of my cocoa trees,” said Prempeh. “I am grateful to Hershey for the premiums they paid to us. We used part of our premium to purchase school uniforms, school bags, books and other school accessories to support school children in the community.”
Hershey also remains committed to its goal to source 100% certified and sustainable cocoa by 2020. Related traceability and transparency efforts include the use of Sourcemap, which captures data along the supply chain and maps suppliers including smallholders.
Published Apr 5, 2018 12pm EDT / 9am PDT / 5pm BST / 6pm CEST