Published 1 year ago.
About a 5 minute read.
Image: Mexico City is one critically water-stressed area that P&G is aiming to benefit | Fausto Hernández/Pexels
The company’s expanded commitment includes a first-of-its-kind goal to restore more water than is consumed during use of P&G products in two high-water-stressed metropolitan areas.
Procter & Gamble today announced a major expansion of its environmental
sustainability efforts that will make more water available in critically
water-stressed areas around the world. This comprehensive
includes a global portfolio of water
restoration projects that aim to provide
a range of solutions to protect ecosystems, replenish groundwater supplies,
reduce the amount of water diverted from essential bodies of water, and improve
water quality for the communities and wildlife that depend on them.
P&G’s commitment is highlighted by a first-of-its-kind goal to restore more
water than is consumed when using P&G products in the critically water-stressed
metropolitan areas of Los Angeles and Mexico City.
P&G’s strategy aims to help build a water-positive future by reducing water use
in manufacturing, responding to water challenges through innovation and
partnerships, and supporting projects in 18 water-stressed areas around the
world — including new projects announced today. These new goals and actions
build on the company’s existing Ambition 2030 sustainability
across climate, nature, waste and water.
“Water is one of the world’s most critical natural resources, and something too
many often take for granted. For years, we have been focused on reducing water
use in our operations and innovating to help consumers use less water in the
home; but there is much more we can all do,” said Jon Moeller, P&G President
and CEO. “Together with our partners, we are expanding our efforts that will
improve, manage and protect water resources in stressed areas that will help
sustain people and nature for generations to come.”
Truly sustainable businesses address the many interconnected social and environmental challenges that brands and their customers face — and strive for net-positive outcomes and impacts, in addition to growth. SB's latest guidebook can help your company navigate the path toward enhanced brand sustainability with key insights, actionable steps and a holistic framework that defines a roadmap for good growth.
Nearly one-third of people globally are experiencing water
scarcity and that number is
expected to double by
Since P&G needs water to make its products and consumers need water to use most
of its products, the company’s new goals and projects focus on addressing the
water that does not go back down the drain or to local systems from its
operations — and, in an industry-first, from consumer use of products. P&G says
it worked closely with the World Resources Institute (WRI) Water Program to ensure these new water targets align with the best
science and emerging
P&G’s new goals center around:
The making of its products — to restore more water than is consumed[^1^]
at P&G manufacturing sites in 18 water-stressed areas around the world.
The use of its products — to restore more water than is consumed[^2^]
when using P&G products in the high-water-stressed metropolitan areas of Los
Angeles and Mexico City, which account for over half of the total water
consumed during the use of P&G products across 18 priority water-stressed
“P&G’s water target applies a rigorous analytical approach and complements the
other aspects within their comprehensive water stewardship strategy,” says
Colin Strong, Corporate Water Stewardship Lead at WRI’s Aqueduct
Program. It adds a first-of-its-kind ambition to address water consumption and
offers a roadmap for others to adopt targets in the face of our shared water
P&G is working with on-the-ground partners who have a deep knowledge of local
challenges to support solutions that will result in meaningful water benefits in
each basin. Today, the company is announcing six new restoration projects
throughout the Bear River basin in Utah and Idaho, in partnership
with the Bonneville Environmental Foundation’s (BEF)
Business for Water Stewardship program. These
projects are in addition to the eight projects P&G began supporting in 2020 in
California’s Sacramento River basin and the Colorado River Indian Tribes System Conservation Project
in Arizona, which helps shore up declining water levels in Lake
In total, these projects are expected to restore billions of liters of water for
people and nature by 2030 and provide other important benefits to surrounding
“P&G is innovating and setting a high bar for how a company can address shared
water issues,” said Todd Reeve, BEF CEO and Business for Water Stewardship
co-founder. “By deploying a comprehensive approach that tackles water challenges
in the home and supports key local restoration projects in stressed watersheds,
P&G is leveraging its unique capacity in new and high-impact ways that should
establish the standard for corporate environmental water stewardship.”
In the coming years, P&G says it will work with new and existing partners on
additional water-restoration projects with long-term benefits in other priority
water-stressed areas around the world.
As part of its new strategy, P&G is building on its existing efforts:
Providing clean drinking water to people in need — aiming to provide 25
billion liters of clean drinking water to children and families in need
around the world by 2025 through its Children’s Safe Drinking Water program.
Accelerating water innovation at scale — leveraging its water chemistry
expertise and water-efficient products to make everyday living more
sustainable as founding members of the 50 Liter Home
Enabling people to reduce their water footprint — working with its
brands to continue to create and share products, tools and information to
help consumers use less water at home. P&G is focused on developing
innovations that deliver product sustainability and superiority, including:
Cascade is helping to reduce daily water use in households across
the US by encouraging people to skip pre-rinsing dishes and instead run
the dishwasher every night. Contrary to popular belief, the dishwasher
uses four gallons of water per cycle, while the sink can use that same
amount in just two minutes.
Pantene and Rejoice have developed No-Rinse Conditioners that
enable people to condition and nourish their hair without the need for
Continuing to make facilities and manufacturing plants more water
efficient. All P&G sites located in water-stressed areas are dedicated to
understanding their local watersheds, creating action plans and addressing
key challenges impacting operations and local communities.
1 water that evaporates during the manufacturing of our products or is
incorporated into the finished product manufactured at these sites.
2 water from household leaks and evaporation during the use of P&G products.
Published Jun 9, 2022 9am EDT / 6am PDT / 2pm BST / 3pm CEST