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Waste Not
Crayola's Colorcycle Program Turning Used Markers Into Clean Energy

JBI, Inc., a clean energy company that recycles waste plastic into liquid fuels, has announced it is partnering with Crayola on its "Colorcycle" program, which converts markers into clean energy.

The program will be conducted throughout the United States in participating K-12 schools and encourages students to responsibly dispose of used Crayola markers through an in-school collection process. Markers will be sent to JBI, where they will be used as feedstock to produce diesel and other liquid fuels using JBI's Plastic2Oil® ("P2O") process.

JBI's CEO Tony Bogolin stated, "We are extremely pleased to partner with Crayola. By introducing this program, Crayola continues to prove to be a leader, not only in its industry, but also in worldwide waste reduction ethics and social responsibility."

As part of the agreement with Crayola, JBI will provide services to repurpose markers and Crayola materials contained in the program. In addition, JBI is receiving waste and overruns from Crayola that are being used as additional feedstock. Schools can visit the Colorcycle webpage for more information and to register for the program.

Corporate Political Responsibility in an Environment of Distrust

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"At JBI, we are committed to environmental sustainability by diverting plastic waste from landfills and potential incineration," said John Bordynuik, Chief of Technology and founder of JBI. **"**Partnering with Crayola is a unique opportunity for our company, and we look forward to a relationship that reduces the amount of plastic entering landfills, while also creating cleaner, lower-sulphur fuels."

JBI, Inc. has a proprietary process for converting waste plastics into ultra-clean, ultra-low sulphur in-spec fuels. The emissions from its P2O process are less than what a natural gas furnace of the same size would produce.

In related biofuel news, Novozymes announced last month that it has created new enzymes that will improve the efficiency of ethanol and oil production from corn by boosting output while saving biofuel plants energy and money.


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