Published 1 year ago.
About a 7 minute read.
Image: Ball Corporation
From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.
Whether you're watching the Big Game at home, at SoFi Stadium in Los
Angeles, or wherever the watch parties take you, Ball
Corporation is back to remind football fans of ways they
can cheer on their favorite teams sustainably.
The Super Bowl is one of the largest days of the year that folks gather and
connect, and that usually demands the convenience of disposable cups. Aluminum
cans and bottles, and cups such as the Ball Aluminum
are the most sustainable option because they can be easily and infinitely
Ball designed its lightweight aluminum cups to bring a circular beverage cup
option to sports and entertainment venues in response to growing consumer
preference for more sustainable products. Infinitely recyclable and economically
valuable, aluminum is the most sustainable beverage packaging material. 75
percent of the aluminum ever produced is still in use today — and aluminum cans,
cups and bottles can be recycled and back on a store shelf within 60 days.
Ball is bringing its aluminum cups to southern California and kicking off a
series of events and activations this weekend to help fans celebrate
sustainably, including the Rams Tailgate Tour and the Chargers Bolts
at the 3rd Street Promenade in Santa Monica. As the official Infinitely
Recyclable Aluminum Packaging Partner of the Los Angeles
and a Proud Sustainability Partner of the Los Angeles
Ball will supply its aluminum cups onsite and activate Team Aluminum, a
group of on-site ambassadors who make recycling easy by collecting recyclables
using backpacks. In downtown LA, Ball is mixing up a signature cocktail with the
Los Angeles Rams and serving them to guests in the aluminum cups at
Penthouse56, the Rams Hospitality House.
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For the third consecutive year, Ball is also teaming up with Bud
to bring the Ball Aluminum Cup to fans at SoFi Stadium during the Super Bowl and
at the Bud Light Super Bowl Music Fest. And those watching the game at home
can stock up on the aluminum cups at select
"Ball is committed to helping venues, teams and fans minimize the significant
environmental impact of sports and entertainment by strengthening in-venue
recycling and providing innovative and infinitely recyclable aluminum cans, cups
and bottles — a sustainable alternative to the millions of plastic cups that are
disposed of every year," said Dan Fisher, President and CEO-elect of Ball
Corporation. "We're excited to continue advancing these efforts around the Big
Game in collaboration with partners that want to make a positive and lasting
difference for the environment."
This year, Ball builds on its existing
with SoFi Stadium and partnerships with other like-minded sports teams,
concessionaires and venues — including Ball Arena in Denver and
Emirates Stadium in London — which are founded on a shared vision to
advance sustainability in sports and entertainment and bring fans an
environmentally friendly way to enjoy their favorite beverages.
Image credit: Phade Products/Facebook
Moving from cups to other ubiquitous sources of plastic waste … This NFL season,
along with Ball aluminum cups for beer and cocktails, SoFi Stadium rolled out
new concession items designed specifically to curb plastic pollutions at the
games — specifically, a compostable and biodegradable drinking straw and
cocktail stirrer made from PHA (polyhydroxyalkanoate), a biopolymer derived from
the fermentation of canola oil, called phade®
These switches are extremely important, both due to the mounting plastic
pollution crisis and the significant impact the sports industry plays in
influencing fans to make sustainable choices (just look at Tide’s ongoing
partnership with the NFL to help influence fans to
and Hellmann’s new ad with Jerod
to raise fans’ awareness of at-home food waste).
WinCup, Inc., producer of the phade straw, has become an official partner of
the Green Sports Alliance (GSA) — a
nonprofit that convenes stakeholders from around the sporting world to promote
healthy, sustainable communities — to support GSA’s mission to use the influence
of sports to promote sustainable practices across the globe. The organization’s
members include over 300 professional sports leagues, sports-governing bodies,
colleges, teams and venues — representing millions of fans.
“Sports have an enormous influence on our culture as millions of fans follow the
lead of their favorite teams’ sustainability choices, from energy and water use
to drinking straws,” said Roger McClendon, Executive Director of GSA.
“That’s why we’re so pleased to partner with WinCup. The company’s commitment to
developing innovative, sustainable foodservice products is already making an
impact at pro sports venues and events through its phade straws and stirrers;
and we look forward to sharing the benefits of compostable and biodegradable
products, as alternatives to petroleum plastics, through this partnership.”
While relatively new to the marketplace, phade has already become the
sustainable straw of choice for several professional sports venues, teams and
events — including SoFi Stadium; the Atlanta Falcons and their home,
Mercedes-Benz Stadium; Gillette Stadium in New England; and the
2021 PGA Championship in Kiawah Island, South Carolina.
“The Green Sports Alliance is a tremendously influential organization that
engages with both professional and collegiate sports leagues, teams and venues
to promote best practices in sustainability,” said Michael Winters, WinCup
President and Chief Revenue Officer. “As a result, millions of fans experience
the most advanced sustainable practices while cheering on their favorite team
and take those ideas back into the community. phade® straws and stirrers are a
perfect example of something simple every sports fan can use at home or when
dining out and know they are helping to protect the environment. We could not be
prouder to be GSA’s partner to create a more sustainable future for sports fans,
businesses and consumers across the globe.”
Image credit: Elevate/Unsplash
Meanwhile, Super Bowl Sunday is not only one of the biggest food-waste
in the US, it’s one of the days that Americans consume the most beer, both
inside and outside of the stadium — approximately 325 million gallons. A lot of
that beer ends up as waste that gets dumped down the drain. Vanguard
Renewables believes that waste is only waste
if you waste it — for Vanguard, leftover beer is just one more organic input
stream that the company can recycle to make renewable energy.
“We work with some of New England's top
to recycle their waste — like the spent
and liquids that are produced from the brewing process,” said Vanguard CEO
Neil H. Smith. “The demand for beer on this singular weekend is not new;
however, with many brewers choosing to be more sustainable, we provide them with
the circular solution they need to recycle their waste. Instead of sending waste
byproducts to landfills or incinerators, we help them recycle the material by
capturing the methane they emit as they break down and turn that into renewable
The company has been working with small and large breweries across New England
to help Vanguard's Farm Powered
to turn food waste and dairy cow manure into renewable energy.
The waste from Vanguard’s partner breweries is collected and brought to one of
its six anaerobic digestion facilities in Massachusetts and Vermont. The
waste supplied by brewery partners not only helps to produce renewable natural
gas, but the byproducts of the anaerobic digestion process also make
high-quality bedding for farm animals and a low-carbon and nearly odorless
liquid fertilizer to use on fields. So, go ahead and get your drink on this
Sunday — and know that, at least in some parts of the country, what doesn’t get
drunk just might be put to powerful use.
Published Feb 11, 2022 1pm EST / 10am PST / 6pm GMT / 7pm CET