Coca-Cola
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Advertising: A Social Experiment That, for the Most Part, Has Gone Wrong
As an industry, we’re ignorant at best or utterly demagogic, one-sided and irresponsible at worst. The majority of do-good efforts from brands are little more than a cheeky pick-up line to charm consumers into buying more. How can we continuously i... View More
3 Lessons in Innovation Every Organization Can Learn From (RED)
When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a com... View More
More, Better, Responsible Food: The Value of Sustainable Agriculture to Investors
The food industry widely recognizes a looming mountain it must climb: By 2050, the world population will grow by more than 2 billion, which will require upward of a 70 percent increase in food production. Along with this rise in demand, companies in ... View More
Coke, Pepsi Forge Partnerships to Deliver Water Access in Rural Africa, Latin America
Currently, 663 million people lack access to safe drinking water, and by 2025, half the world’s population could be living in water-stressed areas. ... View More
Innocent Drinks’ App Helps Farmers Cut Water Use by Up to 40%
In the south of Spain, unsustainable water use is threatening Doñana National Park, a UNESCO World Heritage site and one of Europe’s most important wetlands. Located southwest of Seville, the Park supports millions of migratory birds and is a stro... View More
New Science Advisory Council Looks to Shape Ag Sustainability Measurement
Yesterday, Field to Market: The Alliance for Sustainable Agriculture announced the launch of a new Science Advisory Council focused on informing the membership-based organization’s “science-based approach to delivering sustainable outcomes at the... View More
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities
It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More
Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium
As a creative guy sitting between the manager of recycling for a major retailer and a supply chain expert for a large clothing brand, I certainly feel like I am bringing the knife to the metrics gunfight in this session. But the sheer corporate heft ... View More
Unilever Ranks Highest in Gartner's 2016 Supply Chain Top 25
The research firm Gartner Inc. has released the findings from its annual Supply Chain Top 25, identifying supply chain leaders and highlighting their best practices. Analysts announced the results May 18 at the Gartner Supply Chain Executive Conferen... View More
Love Has No Labels continues to extend the message of diversity through brand partners
Love Has No Labels, the Ad Council's iconic campaign promoting diversity and inclusion, is extending its message through new brand partners and activations throughout the month of June, including a presence at the New York City Pride Parade and Pride... View More
Forget Incremental Improvements: 40 Companies, Cities Working to Activate New Plastics Economy
The Ellen MacArthur Foundation’s New Plastics Economy initiative kicks off today with an inaugural workshop that brings together more than 40 leading companies including Amcor, Coca-Cola, The Dow Chemical Company, DuPont, Indorama Ventures, Marks &... View More
DuPont Honors 22 Packaging Solutions for Improved Sustainability, Cost-Efficiency
Now in its 28th year, the DuPont Awards for Packaging Innovation are the industry's longest-running, global, independently-judged recognition of innovation and collaboration throughout the packaging value chain. Nearly 200 entries from over 25 countr... View More
5 Global Companies Join Forces to Fight Migrant Worker Exploitation, Challenge Others to Do the Same
The Coca-Cola Company, HP Inc., Hewlett Packard Enterprise, IKEA and Unilever today in London launched the Leadership Group for Responsible Recruitment, a collaboration focused on promoting ethical recruitment and combating the exploitation of migran... View More
SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'
The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come. ... View More
Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers
Food dominates our lives; it influences our health and has becomes a defining theme of 21st-century popular culture. No wonder then that the sustainability issues that influence the things we eat and drink have taken on such importance with the publi... View More
Oxfam: Big 10 Food Brands Must Walk Their Talk to Truly Boost Social Sustainability
Nine of the “Big 10” global food and beverage companies - Associated British Foods (ABF), Coca-Cola, Danone, General Mills, Kellogg, Mars, Mondelez, Nestlé, PepsiCo and Unilever - have improved their ratings by at least 10 percent in three years... View More
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long ru... View More
UK Announces Tax on Sugary Beverages; Industry May Sue
In a surprise announcement on March 16, the UK government unveiled a tax on sugary drinks amidst its budgetary plans. Companies have 2 years to reformulate their products, but the director general of the Food and Drink Federation (FDF) said they were... View More
Coca-Cola Enterprises Investing £56M Toward Vision for Sustainable Food and Drink Manufacturing
On Monday, Coca-Cola Enterprises (CCE) released a second white paper detailing the final findings from its industry research partnership with Cranfield University. ... View More
