Coca-Cola

Coca-Cola

Coca-Cola is tagged in 229 stories. Page 10 of 12.
myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action
myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action

5 years ago - Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actions, and it remains a conundrum for many organizations on a mission to promote positive behavior.Luckily, tools such as myActions are helping companies not only engage certain groups on the merit of more conscious behaviors but motivate them to follow through.

TOMS' New Roasting Company Providing 'Coffee for You, Water for All'
TOMS' New Roasting Company Providing 'Coffee for You, Water for All'

5 years ago - On Tuesday at SXSW Interactive in Austin, TOMS founder Blake Mycoskie announced the launch of TOMS Roasting Company, and the grand opening of its first location, in Austin.“We’re super excited about it. It allows us to enter a totally new industry and allows us to really work on economic development impact, as well as being able to give water to people around the world — something I’ve been passionate about for a long time,” Mycoskie told USA Today.

Great Brands Never Have to 'Give Back'
Great Brands Never Have to 'Give Back'

5 years ago - A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. Apparently the struggling department store company, which is closing 33 underperforming stores and incurred a net loss of nearly $500 million in its last reported quarter, felt it was important to promote a report detailing its sustainability activities. What JCPenney probably intended as a reassuring message about the company came off more like an effort to distract people from the realities of its fundamental business problems.

It Just Got Easier for Companies to Invest in Nature
It Just Got Easier for Companies to Invest in Nature

5 years ago - Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs.

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BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

5 years ago - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s "Scarecrow" film and interactive game along with IKEA’s new sustainability awareness-raising "Wonderful Everyday" campaign.

Leaders Now Seeing Climate Change as Risk That Can Be Managed, Not Uncertainty That Can’t
Leaders Now Seeing Climate Change as Risk That Can Be Managed, Not Uncertainty That Can’t

5 years ago - Last month, a front-page New York Times story reported that global business leaders Coca-Cola, Nike, and others are factoring in climate change risks as threats to the bottom line. This news followed CDP’s December reveal that 29 major companies use a shadow carbon price in their finances for climate risk evaluation.What do these stories have in common? Risk.

#SustyGoals 5: The Hardcore Business Case for Setting Science-Based Goals – A Dialogue with Andrew Winston
#SustyGoals 5: The Hardcore Business Case for Setting Science-Based Goals – A Dialogue with Andrew Winston

5 years ago - One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author Andrew Winston.

How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?

5 years ago - It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office for a talk. I was over two hours away from Brussels. I assumed the “crisis” to be the petty worry of an overanxious manager, and considered myself lucky to have an escape.

How Can a Business Succeed by Giving Back More Than It Takes?
How Can a Business Succeed by Giving Back More Than It Takes?

5 years ago - It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact they have on society and the environment, putting increasing amounts of budget and resources towards mitigating that impact. But just minimising the amount of environmental damage a business does is no longer enough.Nor is it sufficient to rely predominantly on CSR to create a good impression. Information is becoming ever more accessible, which means that businesses are subject to greater levels of scrutiny than ever before.

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Beverage Industry Environmental Roundtable Releases First Common GHG Guidelines
Beverage Industry Environmental Roundtable Releases First Common GHG Guidelines

5 years ago - The Coca-Cola Company, AB InBev, Diageo and other members of the Beverage Industry Environmental Roundtable (BIER) recently published a document that creates the industry’s first common framework for greenhouse gas emissions reporting.

The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

5 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:

Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws
Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws

5 years ago - The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week that it will petition to the chief U.S. food safety regulator and Congress to enact a single federal standard for the labeling of genetically modified (GMO) foods.

Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace
Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace

5 years ago - 16 of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings released last week by the Robert Wood Johnson Foundation (RWJF). The companies, acting together as part of the Healthy Weight Commitment Foundation (HWCF), pledged to remove 1 trillion calories from the marketplace by 2012, and 1.5 trillion by 2015. The independent evaluation found that the companies have so far exceeded their 2015 pledge by more than 400 percent.The 16 companies committed to the HWCF calorie-reduction pledge are:

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

5 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

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10 Sustainable Business Stories Too Important to Miss
10 Sustainable Business Stories Too Important to Miss

5 years ago - Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of the latest stories about the big environmental and social pressures on business, and how some innovative companies are dealing with them.

USAID, P&G, Coke Partnering to Boost Entrepreneurship in Philippine Recovery Effort
USAID, P&G, Coke Partnering to Boost Entrepreneurship in Philippine Recovery Effort

5 years ago - The United States Agency for International Development (USAID) announced today it has signed Memoranda of Understanding (MOU) with Procter & Gamble (P&G) and Coca-Cola to support the revival of economic activity and livelihoods in Leyte, the Philippine province most devastated by Super Typhoon Haiyan (Yolanda) in early November.Under these MOUs, USAID, P&G and Coca-Cola will help establish new sari-sari stores (small community stores) and rehabilitate damaged or destroyed sari-sari stores located in public markets. In addition, the organizations will facilitate store owners’ access to microfinancing loans and other interventions to help them get back on their feet.

Businesses, NGOs Joining Forces to Build Net Positive Movement
Businesses, NGOs Joining Forces to Build Net Positive Movement

5 years ago - A diverse group of leading UK companies and multinationals including BT, Kingfisher, Coca-Cola Enterprises, SKF, Capgemini and The Crown Estate have teamed up with NGOs Forum for the Future, The Climate Group and WWF-UK to encourage businesses to commit to becoming net positive, by giving back more than they take from the environment and society.

Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)
Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)

5 years ago - This is the first in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohlgemuth and VP of Stakeholder Engagement Danna Pfahl. We begin with the first of two posts that make up Chapter Two: The Power of Engagement.

Helping PDP Engage Brands to Revalue Plastic
Helping PDP Engage Brands to Revalue Plastic

5 years ago - This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.

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Nestlé, Coke, Pepsi & Unilever Join Forces to Combat Waste in Chile
Nestlé, Coke, Pepsi & Unilever Join Forces to Combat Waste in Chile

5 years ago - Nestlé has announced a commitment to helping reduce waste and boost responsible disposal in Chile by supporting a new recycling network.The company has backed the “Collective Recycling Project,” which aims to recycle about 1,200 tons of waste per year through the installation of five recycling centers in the capital city of Santiago.The project is a joint collaboration with Walmart Chile, Coca-Cola Chile, PepsiCo and Unilever, with the goal of improving waste management in the country.

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