Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Coca-Cola
Brand Deep Dives: A Tool to Co-Create Common Convictions
8 years ago - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.
Can Aspirationals Help Make Sustainable Consumption Cool?
8 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).
Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments
8 years ago - Coca Cola improved water efficiency by 21.4 percent since 2004 and supported an estimated replenishment of approximately 52 percent of the water used in finished beverage products through 2012, according to the company’s tenth annual Sustainability Report and third Global Reporting Initiative (GRI) Report.Earlier this year, the company was among the first to receive the Carbon Trust Water Standard for achieving its lowest-ever water-use ratio and reducing water usage by nearly 15 percent since 2007.
Water Scarcity: Dealing with the Long-Term Business Risk
8 years ago - Yesterday, in an attempt to stimulate dialogue and increase awareness around global water risk, CDP held its Global Water Forum 2013, “Investing in Water Security.”The impetus for the conversation, and in general CDP’s water program, is to catalyze sustainable global water stewardship.Water scarcity is a long-term business risk which has not, quite frankly, been gaining the same level of attention as other sustainability issues, such as energy efficiency and carbon reduction.However, unlike carbon, water is not a renewable resource.“I am very passionate that water is not carbon,” said Will Sarni, Director and Practice Leader, Enterprise Water Strategy at Deloitte Consulting LLP. “There is no replacement for water. Carbon is renewable. Water is not.”
Is Your Corporation Missing Its Compass?
8 years ago - I was sitting with a team of entrepreneurs yesterday. Together, we're launching a new retail concept (look for updates here — we open in January!).The conversation was all about naming. We'd landed on two great names, which one of the team had put through an online poll. The names polled well — but not as well as a rather predictable moniker that had been included at the last minute. As you might imagine, the mundane-name-that-people-loved threw a wrench into the works.
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
8 years ago - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
8 years ago - Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Company was ranked #1, but the list was largely dominated by tech companies — Yahoo!, Google and Sony rounded out the top four.
Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle
8 years ago - Companies that donated funds to oppose ballot initiatives to require the labeling of products containing genetically modified organisms (GMOs) are facing new pressure from shareholders to stay out of future elections.
Senior Leadership is Largest Driver of Sustainable Business, Report Says
8 years ago - Senior leadership is the most critical driver of sustainability within a business and nearly half of businesses (44 percent) believe engagement with business leaders will be the most important factor in successfully implementing a sustainability strategy over the next three years, according to a new study by the Economist Intelligence Unit (EIU).Sustainability Insights: Learning from Business Leaders, commissioned by Coca-Cola Enterprises, is based on a survey of more than 300 European business executives; it explores how businesses’ sustainability strategies have performed in recent years and identifies the key drivers for future success.
USDA and Coca-Cola Partner to Replenish One Billion Liters of Water to Nature
8 years ago - The USDA and Coca-Cola Americas have announced a public-private partnership to restore and protect damaged watersheds on national lands. The goal is to return more than a billion liters of water to the National Forest System, which provides drinking water to more than 60 million Americans. USDA Secretary Tom Vilsack and CCA president Steve Cahillane made the announcement last week at Midewin Tallgrass Prairie in Illinois.
NASCAR Green Recognizes Achievements of Seven Motorsports Facilities
8 years ago - Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to developing effective and sustainable green policies and practices. Now in its fifth consecutive year, the 2013 NASCAR Green Summit examined the substantive initiatives that have helped NASCAR make notable strides toward reducing the impacts of its sporting events nationwide.These facilities were recognized for their individual efforts:Auto Club Speedway of Southern California
Back to the Future: The Early Days of New Metrics (or How to Speak Your CFO's Language)
8 years ago - Many innovators want to express the uniqueness of their pioneering breakthroughs - a new organic product, a sustainability initiative, a green-building retrofit. But these new, exciting ideas are likely emphasizing benefits that are not easily heard. "New" and "exciting" are two words that typically attract attention to gain new customers and market share, like your latest mobile device or electric car.But CFOs, CEOs and Boards are skeptical of new and exciting; they like "old" and "boring" — like delivering on budget, on time and on the expectations of promises to Wall Street analysts and investors.
Coca-Cola Joins with Sainsbury’s For 'Don't Waste. Create' Campaign
8 years ago - Coca-Cola Enterprises has partnered with Sainsbury's to launch a new sustainability program that aims to increase the reuse and recycling of plastic bottles during the summer.The beverage company says its Don't Waste. Create campaign is designed to encourage consumers to use their waste packaging at home in a fun and useful way, while also promising to recycle.
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
9 years ago - Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she eventually sold her company to Clorox for $913 million in 2007. That acquisition has been one within a recent trend of large food and consumer packaged goods companies buying smaller ones for more “natural” or healthful products: Colgate-Palmolive owns Tom’s of Maine; Coca-Cola snapped up Honest Tea; Kraft has long owned Boca Burgers.
Women’s Leadership Conference Brings Together Top Female Executives
9 years ago - Four female executives at the top of their respective fields will come together next month for a “Presidents panel” at the Women’s Leadership Conference in Las Vegas.The panel will include Carol Evans, President of Working Mother Magazine; Kathleen (K.C.) Ciaramello, President of National Foodservice & On-Premise at Coca-Cola Refreshments; Cindy Kiser Murphey, President and COO of New York-New York Hotel & Casino; and Gail Becker, Chair of Canada, Latin America and U.S. Western Region, Edelman Communications.
Coca-Cola and WWF Expand Global Partnership, Announce New Environmental Goals
9 years ago - Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly decade-long partnership with World Wildlife Fund (WWF) to achieve these new conservation and performance targets, promoting the integration of nature’s value into decision-making processes and convening influential partners to help solve shared global environmental challenges.Under the renewed and expanded partnership, Coca-Cola and WWF jointly developed new sustainability goals for the Coca-Cola system — the Company and its nearly 300 bottling partners in more than 200 countries.These goals include:
Coca-Cola, Britvic Sign on to Soft Drink Sustainability Roadmap
9 years ago - Coca-Cola and Britvic, along with half of the United Kingdom’s foremost soft drink producers and suppliers, have joined the Soft Drinks Sustainability Roadmap, a supply chain study designed to reduce the environmental footprint of soft drink products.The roadmap claims to be the first to outline the £1.3 billion (nearly $2 billion) UK soft drinks sector’s effect on the environment and offer recommendations on how the impact can be reduced. The report offers infographics that summarize this information across the entire soft drinks supply chain, from raw material production to end of life.
Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So
9 years ago - For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction.
Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously
9 years ago - When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging more seriously. Additional companies, including Heinz, later rolled out plastic bottles using the same technology.
UK Retailers Increase Efforts To Decrease Food Waste
9 years ago - Coca-Cola Enterprises, Unilever, AB InBev, Nestlé, and 45 other retailers, manufacturers and brands have all recommitted to a joint reduction of food and drink waste by 1.1 million metric tons by 2015.