Coca-Cola
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
#ToastToWater: Raising a Glass to Raise Awareness of Global Water Challenges
On March 22, the world will acknowledge World Water Day to celebrate the importance of fresh water and advocate for the sustainable management of freshwater resources. Established in 1993 by the United Nations General Assembly, World Water Day is a r... View More
In This Age of Big Data, What Does Ethical Advertising Look Like?
Part of the reason I eat less junk food these days is because I don't really know what it is anymore. I have nothing against fat and sugar, but junk food is full of stuff I no longer recognize. A homemade cookie is one thing, Diet Coke is something e... View More
myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action
Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actio... View More
TOMS' New Roasting Company Providing 'Coffee for You, Water for All'
On Tuesday at SXSW Interactive in Austin, TOMS founder Blake Mycoskie announced the launch of TOMS Roasting Company, and the grand opening of its first location, in Austin.“We’re super excited about it. It allows us to enter a totally new industr... View More
Great Brands Never Have to 'Give Back'
A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. Apparently the struggling department store company, which is closing 33 underperforming stores and incurred a net loss of nearly $500 mill... View More
It Just Got Easier for Companies to Invest in Nature
Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth man... View More
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More
Leaders Now Seeing Climate Change as Risk That Can Be Managed, Not Uncertainty That Can’t
Last month, a front-page New York Times story reported that global business leaders Coca-Cola, Nike, and others are factoring in climate change risks as threats to the bottom line. This news followed CDP’s December reveal that 29 major companies us... View More
Report: Sustainable Sourcing Driving Major Market Growth
Private sector sourcing commitments from companies such as Unilever, Coca Cola, Starbucks and Home Depot are driving major market growth for sustainable commodities, according to the State of Sustainability Initiatives (SSI) Review 2014.Once thought ... View More
#SustyGoals 5: The Hardcore Business Case for Setting Science-Based Goals – A Dialogue with Andrew Winston
One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author... View More
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More
How Can a Business Succeed by Giving Back More Than It Takes?
It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact ... View More
Beverage Industry Environmental Roundtable Releases First Common GHG Guidelines
The Coca-Cola Company, AB InBev, Diageo and other members of the Beverage Industry Environmental Roundtable (BIER) recently published a document that creates the industry’s first common framework for greenhouse gas emissions reporting. ... View More
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More
Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws
The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week ... View More
Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace
16 of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings released last week by the Robert Wood Johnson Foundation (RWJF). The companies, ac... View More
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
10 Sustainable Business Stories Too Important to Miss
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of ... View More
USAID, P&G, Coke Partnering to Boost Entrepreneurship in Philippine Recovery Effort
The United States Agency for International Development (USAID) announced today it has signed Memoranda of Understanding (MOU) with Procter & Gamble (P&G) and Coca-Cola to support the revival of economic activity and livelihoods in Leyte, the ... View More
Businesses, NGOs Joining Forces to Build Net Positive Movement
A diverse group of leading UK companies and multinationals including BT, Kingfisher, Coca-Cola Enterprises, SKF, Capgemini and The Crown Estate have teamed up with NGOs Forum for the Future, The Climate Group and WWF-UK to encourage businesses to com... View More
