Coca-Cola
Back to the Future: The Early Days of New Metrics (or How to Speak Your CFO's Language)
6 years ago - Many innovators want to express the uniqueness of their pioneering breakthroughs - a new organic product, a sustainability initiative, a green-building retrofit. But these new, exciting ideas are likely emphasizing benefits that are not easily heard. "New" and "exciting" are two words that typically attract attention to gain new customers and market share, like your latest mobile device or electric car.But CFOs, CEOs and Boards are skeptical of new and exciting; they like "old" and "boring" — like delivering on budget, on time and on the expectations of promises to Wall Street analysts and investors.
Coca-Cola Joins with Sainsbury’s For 'Don't Waste. Create' Campaign
6 years ago - Coca-Cola Enterprises has partnered with Sainsbury's to launch a new sustainability program that aims to increase the reuse and recycling of plastic bottles during the summer.The beverage company says its Don't Waste. Create campaign is designed to encourage consumers to use their waste packaging at home in a fun and useful way, while also promising to recycle.
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
6 years ago - Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she eventually sold her company to Clorox for $913 million in 2007. That acquisition has been one within a recent trend of large food and consumer packaged goods companies buying smaller ones for more “natural” or healthful products: Colgate-Palmolive owns Tom’s of Maine; Coca-Cola snapped up Honest Tea; Kraft has long owned Boca Burgers.
Women’s Leadership Conference Brings Together Top Female Executives
6 years ago - Four female executives at the top of their respective fields will come together next month for a “Presidents panel” at the Women’s Leadership Conference in Las Vegas.The panel will include Carol Evans, President of Working Mother Magazine; Kathleen (K.C.) Ciaramello, President of National Foodservice & On-Premise at Coca-Cola Refreshments; Cindy Kiser Murphey, President and COO of New York-New York Hotel & Casino; and Gail Becker, Chair of Canada, Latin America and U.S. Western Region, Edelman Communications.
Coca-Cola and WWF Expand Global Partnership, Announce New Environmental Goals
6 years ago - Coca-Cola has announced a new set of environmental goals, including returning 100 percent of the water from its manufacturing facilities back to the environment at a level that supports aquatic life by 2020.Coca-Cola says it is extending its nearly decade-long partnership with World Wildlife Fund (WWF) to achieve these new conservation and performance targets, promoting the integration of nature’s value into decision-making processes and convening influential partners to help solve shared global environmental challenges.Under the renewed and expanded partnership, Coca-Cola and WWF jointly developed new sustainability goals for the Coca-Cola system — the Company and its nearly 300 bottling partners in more than 200 countries.These goals include:
Coca-Cola, Britvic Sign on to Soft Drink Sustainability Roadmap
6 years ago - Coca-Cola and Britvic, along with half of the United Kingdom’s foremost soft drink producers and suppliers, have joined the Soft Drinks Sustainability Roadmap, a supply chain study designed to reduce the environmental footprint of soft drink products.The roadmap claims to be the first to outline the £1.3 billion (nearly $2 billion) UK soft drinks sector’s effect on the environment and offer recommendations on how the impact can be reduced. The report offers infographics that summarize this information across the entire soft drinks supply chain, from raw material production to end of life.
Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So
6 years ago - For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction.
Coca-Cola's PlantBottle Rollout Signals Brands Taking Sustainability in China Seriously
6 years ago - When Coca-Cola first rolled out its PlantBottle in fall 2009 in Copenhagen, the beverage giant sent a signal to the entire food and beverage industry that it had had to take sustainable packaging more seriously. Additional companies, including Heinz, later rolled out plastic bottles using the same technology.
UK Retailers Increase Efforts To Decrease Food Waste
6 years ago - Coca-Cola Enterprises, Unilever, AB InBev, Nestlé, and 45 other retailers, manufacturers and brands have all recommitted to a joint reduction of food and drink waste by 1.1 million metric tons by 2015.
Coca-Cola Announces Global Commitments To Help Fight Obesity
6 years ago - Coca-Cola today announced four global business commitments it claims will contribute to healthier, happier and more active communities in the more than 200 countries where it does business.
Lost Confidence: Can Ratings Help Brands Rebuild Faith in Big Business?
6 years ago - A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s eye are HMOs and the U.S. Congress.This comes as no surprise given the plethora of corporate controversies, CEO scandals, bailouts and environmental accidents that have dominated headlines in recent years. These types of stories often overshadow the good work being done by more conscientious brands, making it difficult for them to stand apart from less-responsible competitors.
Holistic, Brand-Led EPR Initiatives Key for Achieving Benefits of Circular Economy
6 years ago - With three billion new middle-class consumers projected to enter the global marketplace in the coming decades[1], it is now widely acknowledged that the global economy of tomorrow will face material scarcity and supply chain insecurity at an unprecedented scale — an inevitable consequence of an industrial era based on a make/use/dispose model. These new realities have galvanized an international community of academia, NGOs, governments and corporate interests to promote new principles to guide future economic decision-making.
Ellen MacArthur Foundation Aims To Create $10B of Value by 2015 With New Global Business Alliance
6 years ago - The Ellen MacArthur Foundation today launched the Circular Economy 100 (CE100), a three-year program aimed at bringing together a network of 100 leading companies globally to facilitate development and commitment to new circular economy projects. The CE100 will provide executive education on key themes and emerging trends, share knowledge and new learnings, and identify and develop solutions to common challenges. The objective is that by 2015 participating companies will have triggered circular initiatives that will result in an aggregated economic benefit of $10bn for the businesses involved.
Sustainable Brands Announces Full Conference Programme for SB London, November 27-28
7 years ago - SAN FRANCISCO, Calif., October 17, 2012– Sustainable Brands recently announced complete programme details for its first pan-European conference to be held in London, November 27-28.