Coca-Cola
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)
This is the first in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohlg... View More
Helping PDP Engage Brands to Revalue Plastic
The Plastic Disclosure Project sees an influential need for companies to start disclosing their plastic footprint in order to create a benchmark for reduction by increasing recycling and adding value back into plastic use. ... View More
Nestlé, Coke, Pepsi & Unilever Join Forces to Combat Waste in Chile
Nestlé has announced a commitment to helping reduce waste and boost responsible disposal in Chile by supporting a new recycling network.The company has backed the “Collective Recycling Project,” which aims to recycle about 1,200 tons of waste pe... View More
8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics
Coca-Cola, Danone, Ford, Heinz, Nestlé, Nike, P&G, Unilever and World Wildlife Fund (WWF) have formed a new organization to support the responsible development of plastics made from plant material and promote a more sustainable future for the bi... View More
New Report Reveals Global Trends, 'Perspectives' on CR Reporting
CorporateRegister.com, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has deve... View More
Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™
The Coca-Cola Company and Ford Motor Company have teamed up to fuel more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coke’s PlantBottle packaging. ... View More
'There's More Work to Do': A Conversation with Coke's Bea Perez
Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering fema... View More
Brand Deep Dives: A Tool to Co-Create Common Convictions
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Can Aspirationals Help Make Sustainable Consumption Cool?
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More
Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments
Coca Cola improved water efficiency by 21.4 percent since 2004 and supported an estimated replenishment of approximately 52 percent of the water used in finished beverage products through 2012, according to the company’s tenth annual Sustainability... View More
Water Scarcity: Dealing with the Long-Term Business Risk
Yesterday, in an attempt to stimulate dialogue and increase awareness around global water risk, CDP held its Global Water Forum 2013, “Investing in Water Security.”The impetus for the conversation, and in general CDP’s water program, is to cata... View More
Is Your Corporation Missing Its Compass?
I was sitting with a team of entrepreneurs yesterday. Together, we're launching a new retail concept (look for updates here — we open in January!).The conversation was all about naming. We'd landed on two great names, which one of the team had put ... View More
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Three
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Co... View More
Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle
Companies that donated funds to oppose ballot initiatives to require the labeling of products containing genetically modified organisms (GMOs) are facing new pressure from shareholders to stay out of future elections. ... View More
Senior Leadership is Largest Driver of Sustainable Business, Report Says
Senior leadership is the most critical driver of sustainability within a business and nearly half of businesses (44 percent) believe engagement with business leaders will be the most important factor in successfully implementing a sustainability stra... View More
USDA and Coca-Cola Partner to Replenish One Billion Liters of Water to Nature
The USDA and Coca-Cola Americas have announced a public-private partnership to restore and protect damaged watersheds on national lands. The goal is to return more than a billion liters of water to the National Forest System, which provides drinking ... View More
It's Time for Big Business to Go Back to School
Nelson Mandela once remarked: “Education is the most powerful weapon which you can use to change the world,” and I'm inclined to agree. In a world riddled with social ills, one common factor becomes evident, and that is the pivotal role of educat... View More
NASCAR Green Recognizes Achievements of Seven Motorsports Facilities
Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to d... View More
Back to the Future: The Early Days of New Metrics (or How to Speak Your CFO's Language)
Many innovators want to express the uniqueness of their pioneering breakthroughs - a new organic product, a sustainability initiative, a green-building retrofit. But these new, exciting ideas are likely emphasizing benefits that are not easily heard.... View More
