Coca-Cola
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
Storytelling for Sustainability: It's Time for Corporate Leaders to Gather 'Round the Campfire
The term ‘greenwashing’ might be officially outdated. In 2016, the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced wit... View More
Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs
There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights ... View More
Courtauld Commitment 2025 Will Transform UK Food and Beverage Industry, Save £20B
The UK’s resource efficiency charity WRAP, on behalf of the UK Government and Devolved Administrations, today unveils a pioneering commitment that brings together organizations from across the food system for the first time to make food and drink p... View More
The Climate Movement Needs More Corporate Lobbyists
Across corporate America, there is broad support for action on climate change. Leading businesses and executives vocally supported President Obama on the Paris Agreement. Many companies have committed themselves to getting onto a sustainable path, an... View More
Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty
Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that m... View More
Walmart, Coke, Nestlé, PepsiCo Providing Water for Flint Public School Students
In October, water testing found toxic levels of lead in the water at Flint, Mich. schools. The state of Michigan, community groups, various charities, and even Mark Walhberg and Sean “Diddy” Combs have supported the city of about 100,000 resident... View More
New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands
Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfe... View More
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More
10 Sustainable Business Stories That Shaped 2015 ... and Some Questions for 2016
2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. On our largest shared challenge, climate change, most of the major hurdles to action — both imagined and real — started to crumble. And... View More
Report: How 15 Major Consumer Brands Are (or Aren't) Effectively Leveraging Sustainability Communication
It’s commonly assumed that mainstream Main Street isn’t interested in sustainability. Shoppers will buy on price, performance and reliability. They’re swayed by celebrity endorsements and some of them want to be associated with stuff that’s c... View More
Indonesian Forest Fires, Amazon Tipping Points, and the Business Case for Investing in Reforestation
Businesses have a central role in addressing the forest issues that are in today’s headlines—including the Indonesian fires (which emitted more CO2 in three weeks than the entire German economy in a year), and the Amazon forests, which may be at ... View More
Beverage Packaging Artisans Get the Spotlight in Coca-Cola's New Short Film
After spending much of her childhood in landfills near Mexico City, 22-year-old Sandy Yazmin Colohua Gomez is now one of the women who has gained financial independence and confidence through The Coca-Cola Company’s 5by20 initiative. The company ha... View More
Dow Launches New Line of Sustainable Packaging Resins
The Dow Chemical Company on Tuesday announced the launch a new family of resins that offers unprecedented performance levels to help customers address some of today’s most challenging packaging performance gaps.Innate Precision Packaging Resins are... View More
Coca-Cola EKOCENTER™ initiative: Making a Difference with 2₵
This September, the Global Water Challenge (GWC) and The Coca-Cola Company will launch a collaborative cause marketing campaign for the EKOCENTER™ initiative. The campaign, called project RIPPLE, is designed to support communities where EKOCE... View More
Why Your Company Needs a Magazine Mentality
There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More
Coca-Cola, Dow, Nestlé Commence Testing of New Natural Capital Protocol
Coca-Cola, Dow and Nestlé are among the 10 companies testing the new draft of the Natural Capital Protocol against specific business applications.The Protocol will provide decision-making support to businesses in their risk-management processes, exp... View More
2nd Annual SB Buenos Aires Highlights Communication, Innovation, Harmony Between Business and Nature
For the second year in a row, Sustainable Brands Buenos Aires, which took place on September 1-2 at La Rural, convened corporations, communication agencies, NGOs, investors, governments, and other stakeholders, creating an explosion of conversations ... View More
Why a Circular Economy Is Key to Sustainable Development (and Why Business Must Lead the Way)
This post is part of a series produced by The Huffington Post, "What's Working: Sustainable Development Goals," in conjunction with the United Nations' Sustainable Development Goals (SDGs). The proposed set of goals will be the subject of d... View More
WWF: Food Security Delivers Long-Term Business Security
WWF-UK and the Food Ethics Council recently interviewed senior food business executives to investigate their understanding of sustainable food security and barriers to achieving it. They said the government needs to take bold action to create a food ... View More
Report: Lack of Data on Ag Emissions Leaves 10% of Global GHG Unaccounted For
Coca-Cola, Unilever, Nestlé and 70 other major food brands already are engaging suppliers on managing climate change, but much work remains to uncover this specific but significant area of greenhouse gas emissions, according to a new CDP report.The ... View More
