Coca-Cola

Coca-Cola

Coca-Cola is tagged in 228 stories. Page 5 of 12.
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities
How Marketing Teams Can Appreciate, Apply, Amplify Sustainability Priorities

3 years ago - It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose to make the world a better place. Ricardo Caceres, Global Marketing Director of Sustainability at The Coca-Cola Company, knows he is preaching to the choir. When he says, “We must shift sustainability from a technical to a humanizing conversation to unlock marketing value,” heads around the room nod in agreement. He’s speaking our language – the challenge of connecting the dots between sustainability imperatives, and marketing and business goals.

Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium
Targeting a Trillion-Dollar Impact: Applying the Work of The Sustainability Consortium

3 years ago - As a creative guy sitting between the manager of recycling for a major retailer and a supply chain expert for a large clothing brand, I certainly feel like I am bringing the knife to the metrics gunfight in this session. But the sheer corporate heft The Sustainability Consortium (TSC) carries makes learning more about its systems and metrics pretty important for anyone working in the field. TSC CEO Sheila Bonini starts us off with an introduction to the staggering impacts of consumer goods: they are linked to more than 60 percent of greenhouse gas emissions, some two thirds of deforestation and 75 percent of forced and child labor issues.

Unilever Ranks Highest in Gartner's 2016 Supply Chain Top 25
Unilever Ranks Highest in Gartner's 2016 Supply Chain Top 25

3 years ago - The research firm Gartner Inc. has released the findings from its annual Supply Chain Top 25, identifying supply chain leaders and highlighting their best practices. Analysts announced the results May 18 at the Gartner Supply Chain Executive Conference in Phoenix, Arizona, USA. For the first time, Unilever topped the ranking, followed by McDonald's, Amazon, Intel, and a newcomer to the top five, the Swedish fashion retailer H&M. Five new companies made the Supply Chain Top 25 this year, with Schneider Electric, BASF, and BMW joining the list for the first time, and HP and GlaxoSmithKline rejoining after several years. (See below for the full list.)

Love Has No Labels continues to extend the message of diversity through brand partners
Love Has No Labels continues to extend the message of diversity through brand partners

3 years ago - Love Has No Labels, the Ad Council's iconic campaign promoting diversity and inclusion, is extending its message through new brand partners and activations throughout the month of June, including a presence at the New York City Pride Parade and Pride Festival on June 26, to celebrate LGBT Pride Month. The Ad Council leads an unprecedented group of iconic brands in this integrated campaign to further acceptance of all communities. Founding campaign brand partners, The Coca-Cola Company, PepsiCo, P&G, Unilever and State Farm®, will be joined by new partners Bank of America, Wells Fargo, and Johnson & Johnson in advancing the reach and impact of the campaign during Pride and throughout the year.

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Forget Incremental Improvements: 40 Companies, Cities Working to Activate New Plastics Economy
Forget Incremental Improvements: 40 Companies, Cities Working to Activate New Plastics Economy

3 years ago - The Ellen MacArthur Foundation’s New Plastics Economy initiative kicks off today with an inaugural workshop that brings together more than 40 leading companies including Amcor, Coca-Cola, The Dow Chemical Company, DuPont, Indorama Ventures, Marks & Spencer, MARS, Natureworks, Novamont, Sealed Air, SUEZ, Unilever

DuPont Honors 22 Packaging Solutions for Improved Sustainability, Cost-Efficiency
DuPont Honors 22 Packaging Solutions for Improved Sustainability, Cost-Efficiency

3 years ago - Now in its 28th year, the DuPont Awards for Packaging Innovation are the industry's longest-running, global, independently-judged recognition of innovation and collaboration throughout the packaging value chain. Nearly 200 entries from over 25 countries were evaluated by a panel of experts to determine the winners of the Diamond Award, Gold Awards, Silver Awards – and for the first time – Diamond Finalist awards and a Leadership in Innovation award.

5 Global Companies Join Forces to Fight Migrant Worker Exploitation, Challenge Others to Do the Same
5 Global Companies Join Forces to Fight Migrant Worker Exploitation, Challenge Others to Do the Same

3 years ago - The Coca-Cola Company, HP Inc., Hewlett Packard Enterprise, IKEA and Unilever today in London launched the Leadership Group for Responsible Recruitment, a collaboration focused on promoting ethical recruitment and combating the exploitation of migrant workers in global supply chains across industries. The five founding companies have committed to the “Employer Pays Principle,” which states that no worker should pay for a job - the costs of recruitment should be borne not by the worker but by the employer.

SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'
SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'

3 years ago - The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come.

Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers
Food and Drink, Inc: How Big Food Is Aiming to Connect with Conscious Consumers

3 years ago - Food dominates our lives; it influences our health and has becomes a defining theme of 21st-century popular culture. No wonder then that the sustainability issues that influence the things we eat and drink have taken on such importance with the public worldwide.

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Oxfam: Big 10 Food Brands Must Walk Their Talk to Truly Boost Social Sustainability
Oxfam: Big 10 Food Brands Must Walk Their Talk to Truly Boost Social Sustainability

3 years ago - Nine of the “Big 10” global food and beverage companies - Associated British Foods (ABF), Coca-Cola, Danone, General Mills, Kellogg, Mars, Mondelez, Nestlé, PepsiCo and Unilever - have improved their ratings by at least 10 percent in three years since Oxfam began keeping score through its Behind the Brands scorecard.

7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year

3 years ago - There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.

UK Announces Tax on Sugary Beverages; Industry May Sue
UK Announces Tax on Sugary Beverages; Industry May Sue

3 years ago - In a surprise announcement on March 16, the UK government unveiled a tax on sugary drinks amidst its budgetary plans. Companies have 2 years to reformulate their products, but the director general of the Food and Drink Federation (FDF) said they were “extremely disappointed” by the decision and called it “a piece of political theatre.” Soft drink makers, including Coca-Cola, are reportedly considering suing the government to force the tax to be scrapped.

Coca-Cola Enterprises Investing £56M Toward Vision for Sustainable Food and Drink Manufacturing
Coca-Cola Enterprises Investing £56M Toward Vision for Sustainable Food and Drink Manufacturing

3 years ago - On Monday, Coca-Cola Enterprises (CCE) released a second white paper detailing the final findings from its industry research partnership with Cranfield University.

Storytelling for Sustainability: It's Time for Corporate Leaders to Gather 'Round the Campfire
Storytelling for Sustainability: It's Time for Corporate Leaders to Gather 'Round the Campfire

3 years ago - The term ‘greenwashing’ might be officially outdated. In 2016, the number of companies making unmerited PR splashes over sustainability is far outweighed by those who are taking significant strides forward and not talking about it. When faced with the science of climate change and transparency into corporate accountability in 2016, sustainability is simply part of doing business. Yet many leading companies still shy away from fully embracing their sustainability stories. Excellent, groundbreaking work is happening across the private sector with no-one around to hear. To re-philosophize the old saying … if a tree grows in a deforestation zone, and no one is around to hear the re-surging wildlife, does it make an impact? Unfortunately, the answer is no.

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Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs
Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs

3 years ago - There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights on addressing key global challenges.

Courtauld Commitment 2025 Will Transform UK Food and Beverage Industry, Save £20B
Courtauld Commitment 2025 Will Transform UK Food and Beverage Industry, Save £20B

3 years ago - The UK’s resource efficiency charity WRAP, on behalf of the UK Government and Devolved Administrations, today unveils a pioneering commitment that brings together organizations from across the food system for the first time to make food and drink production and consumption more sustainable for the future.

The Climate Movement Needs More Corporate Lobbyists
The Climate Movement Needs More Corporate Lobbyists

3 years ago - Across corporate America, there is broad support for action on climate change. Leading businesses and executives vocally supported President Obama on the Paris Agreement. Many companies have committed themselves to getting onto a sustainable path, and many are pushing their commitment out through their supply chains. This is good, and it’s important.But it makes us in Congress feel a little left out. The corporate lobbying presence in Congress is immense. But in my experience, exactly zero of it is dedicated to lobbying for a good, bipartisan climate bill.

Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty
Touching Your Soul: Responsible Brands, the Survival of our Species and the New Nutty

3 years ago - Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that manages and helps us to cope with all the irrational, arbitrary, inexplicable unknowns in life. These thoughts take shape in symbols forged from ancient stories reflecting patterns of thought and beliefs about how we understand ourselves. Carl Jung argues these narratives and their archetypal characters are universally present in our individual psyches, to which we are powerfully attracted as a means of giving life meaning and managing reality.

Walmart, Coke, Nestlé, PepsiCo Providing Water for Flint Public School Students
Walmart, Coke, Nestlé, PepsiCo Providing Water for Flint Public School Students

3 years ago - In October, water testing found toxic levels of lead in the water at Flint, Mich. schools. The state of Michigan, community groups, various charities, and even Mark Walhberg and Sean “Diddy” Combs have supported the city of about 100,000 residents with bottled water donations in response.

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New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands
New USDA Dietary Guidelines Gather Both Criticism and Praise from Brands

3 years ago - Every five years, the USDA releases updates to its dietary guidelines, aimed at helping improve American eating habits. The latest Iteration, the 2015-2020 Dietary Guidelines for Americans (DGA), has left some brands hungry for more, and others perfectly satiated.The guidelines stayed pretty much the same, continuing to recommend Americans limit their intake of saturated fats, trans fats, added sugars and sodium, and incorporate a variety of fruits, vegetables, grains, fat-free or low-fat dairy, oils and proteins into their diet. The most heated debates surround the language on added sugar intake, red and processed meat consumption, alcohol moderation, and sustainable food sourcing.

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