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Coca-Cola

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Coca-Cola

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Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One
Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One

9 years ago - Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship to context-based sustainability.The day was dominated by a two-part, day-long session featuring market insights from top researchers. In part one, researchers from Shelton Group, GlobeScan, BBMG, Cone Communications and more shared their latest findings on customer attitudes and behavior, many of which not surprisingly still examined the stubborn gap between the two.

Winston, Desso, Coke Explore Ways to Reimagine Business on #SB14sd Day Two
Winston, Desso, Coke Explore Ways to Reimagine Business on #SB14sd Day Two

9 years ago - The second day of SB '14 San Diego kicked off with a morning full of inspirational plenary presentations examining how we can reimagine business to become a positive global force.Gil Friend, Chief Sustainability Officer at City of Palo Alto, gave the opening remarks, reminding attendees of how the US transformed itself during the Second World War to respond to problems that would not wait. Friend suggested that the several social and environmental issues currently afflicting our planet represent a call to action to transform our economy just like our forebears did.

#SB14sd: Aspirationals Vote Coke, Microsoft, Tata, Nestlé World’s Most Responsible Companies
#SB14sd: Aspirationals Vote Coke, Microsoft, Tata, Nestlé World’s Most Responsible Companies

9 years ago - Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé top the list of the world’s most responsible companies, based on a new global survey of Aspirational consumers by BBMG and GlobeScan released today at the Sustainable Brands 2014 Conference.

Reports Explore Corporates’ Climate-Related Risks — and What They Can Do to Mitigate Them
Reports Explore Corporates’ Climate-Related Risks — and What They Can Do to Mitigate Them

9 years ago - Two reports released this week examine the increasingly urgent risks to which major corporations around the world are vulnerable thanks to climate change, along with their own part in exacerbating those risks and how they could act to mitigate them.Gap, HP, PepsiCo and over 50 other S&P 500 companies are feeling climate-change-related risks increase in urgency, likelihood and frequency, with many describing significant impacts already affecting their business operations, according to a new report from CDP.

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Unilever Named #1 in 20th Annual Sustainability Leaders Report
Unilever Named #1 in 20th Annual Sustainability Leaders Report

9 years ago - A survey released this week of expert stakeholders from business, government, NGOs and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability.

Coca-Cola Enterprises, OpenIDEO Challenging Consumers to Improve Recycling Habits
Coca-Cola Enterprises, OpenIDEO Challenging Consumers to Improve Recycling Habits

9 years ago - Coke bottler Coca-Cola Enterprises (CCE) has teamed up with online innovation platform OpenIDEO to try and break the habit of poor recycling performance in homes across Britain and France. Only roughly half of all plastic bottles sold currently collected for recycling in the two countries.The two organizations have launched a recycling challenge to co-create solutions that will help improve at-home recycling habits. The 11-week challenge will draw on OpenIDEO’s 60,000 members from across the globe as part of CCE’s ‘Recycle for the Future’ campaign.

14 Hot 'Couples' in Sustainability to Watch this Year
14 Hot 'Couples' in Sustainability to Watch this Year

9 years ago - It’s become nearly impossible to keep up with the multitude of promising partnerships being launched daily around sustainability — and that is great news, of course. This list presents an overview of 14 hot relationships that we believe represent crucial developments in this space. As we continue to watch them, along with many other movers and shakers, here is to the power of multiplying one another’s efforts in our shared pursuit of a sustainable economy.Without further ado, here is the list, in no particular order:

Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'
Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'

9 years ago - “What happens when no one is concerned about recycling?” That’s what Coca-Cola asks in a YouTube video detailing its recent effort to engage youth in the Bangladeshi city of Dhaka on the importance of recycling. Coke’s latest campaign in the country involved an arcade machine, which runs on empty plastic Coke bottles instead of coins. Coke says the machine, called the “Happiness Arcade,” is meant to engage youth in the importance of recycling by making it fun. According to Coke’s blog, the machines accept empty plastic bottles through a customized slot and reward the user with a Coke-themed video game reminiscent of “Pong.”

Coke Invests in Plan to Deliver Safe Drinking Water to 1 Million Children by 2015
Coke Invests in Plan to Deliver Safe Drinking Water to 1 Million Children by 2015

9 years ago - The Coca-Cola Company and WaterHealth International (WHI) have announced a plan to bring safe drinking water to one million school children in 2,000 schools in developing countries by the end of 2015.The Child With Water (CWW) program aims to deliver 500 million liters of safe drinking water a year to school children through water-purification systems installed, operated and maintained by WHI. Currently operating more than 500 plants in five countries, WHI provides safe drinking water access to about 5 million people.

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Walmart Hosts Sustainable Product Expo to Accelerate Supply Chain Innovation
Walmart Hosts Sustainable Product Expo to Accelerate Supply Chain Innovation

9 years ago - Today, Walmart joined forces with CEOs from more than a dozen global companies — including Kellogg, P&G, Monsanto, Campbell Soup, PepsiCo, General Mills and the Dairy Farmers of America — to sign new commitments that accelerate innovation in sustainable agriculture and recycling. The pledges kicked off Walmart’s inaugural Sustainable Product Expo, a three-day collaboration to expand the availability of products that sustain people and the environment. Together, the participating suppliers represent more than $100 billion in sales at Walmart.

Bristol-Myers Squibb, Johnson & Johnson Top ‘100 Best Corporate Citizens List’
Bristol-Myers Squibb, Johnson & Johnson Top ‘100 Best Corporate Citizens List’

9 years ago - Bristol-Myers Squibb, Johnson & Johnson, and Gap have topped CR Magazine’s 2014 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human rights, governance, finance and philanthropy.Now in its 15th year, the list documents 298 data points of disclosure and performance measures acquired from publicly available information in the aforementioned categories. Microsoft, Mattel, Weyerhaeuser, Ecolab, Intel, Coca-Cola, and Walt Disney Company rounded out the top ten.

Armani's Acqua for Life Campaign Expands to Sri Lanka, Ivory Coast, Senegal
Armani's Acqua for Life Campaign Expands to Sri Lanka, Ivory Coast, Senegal

9 years ago - The Acqua for Life campaign — a partnership between Giorgio Armani and Green Cross International (GCI) that has been targeting water-scarce communities in West Africa (Ghana) and Latin America (Bolivia and Mexico) to roll out sustainable drinking water systems since its launch in 2011 — announced this week it will now extend its work to Sri Lanka, Ivory Coast and Senegal for the first time this year.

Study Identifies How Companies Generate Business Value from Product Sustainability
Study Identifies How Companies Generate Business Value from Product Sustainability

9 years ago - Companies that have gained widespread business benefits from product sustainability share specific business practices, according to a new research report by sustainability consulting firm Pure Strategies.The Path to Product Sustainability is based on quantitative surveys of 100 global consumer product companies involved in product sustainability and qualitative interviews with heads, directors, and managers of sustainability at leading companies such as The Coca-Cola Company, Timberland, Seagate, RB and Henkel.

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

9 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.

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3 Ways Brands Can Improve CSR Websites to Increase Customer Trust
3 Ways Brands Can Improve CSR Websites to Increase Customer Trust

9 years ago - We all know that Corporate Social Responsibility (CSR) has become an essential piece of the puzzle for any successful organization, no matter its size. We also know that many companies go to great lengths to do meaningful charitable work that actually makes a difference. But are these efforts really impacting the public’s perception of those brands?

#ToastToWater: Raising a Glass to Raise Awareness of Global Water Challenges
#ToastToWater: Raising a Glass to Raise Awareness of Global Water Challenges

10 years ago - On March 22, the world will acknowledge World Water Day to celebrate the importance of fresh water and advocate for the sustainable management of freshwater resources. Established in 1993 by the United Nations General Assembly, World Water Day is a reminder of the critical value of water to life, and a collective call-to-action to address the increased pressure that is threatening what is considered our most precious resource.

In This Age of Big Data, What Does Ethical Advertising Look Like?
In This Age of Big Data, What Does Ethical Advertising Look Like?

10 years ago - Part of the reason I eat less junk food these days is because I don't really know what it is anymore. I have nothing against fat and sugar, but junk food is full of stuff I no longer recognize. A homemade cookie is one thing, Diet Coke is something else. If I put stuff in my body, I want to understand it.This seems modest to me. I am not an organic foods zealot, but I am drifting that way because mainstream food production is economizing too much. That means more permutations (emphasis on "mutation") of additives, crap, filler, and who-knows-what. If the rise of Chipotle indicates anything, it is that these types of concerns are mainstream.

myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action
myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action

10 years ago - Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actions, and it remains a conundrum for many organizations on a mission to promote positive behavior.Luckily, tools such as myActions are helping companies not only engage certain groups on the merit of more conscious behaviors but motivate them to follow through.

TOMS' New Roasting Company Providing 'Coffee for You, Water for All'
TOMS' New Roasting Company Providing 'Coffee for You, Water for All'

10 years ago - On Tuesday at SXSW Interactive in Austin, TOMS founder Blake Mycoskie announced the launch of TOMS Roasting Company, and the grand opening of its first location, in Austin.“We’re super excited about it. It allows us to enter a totally new industry and allows us to really work on economic development impact, as well as being able to give water to people around the world — something I’ve been passionate about for a long time,” Mycoskie told USA Today.

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Great Brands Never Have to 'Give Back'
Great Brands Never Have to 'Give Back'

10 years ago - A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. Apparently the struggling department store company, which is closing 33 underperforming stores and incurred a net loss of nearly $500 million in its last reported quarter, felt it was important to promote a report detailing its sustainability activities. What JCPenney probably intended as a reassuring message about the company came off more like an effort to distract people from the realities of its fundamental business problems.