Coca-Cola

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Coca-Cola

Coca-Cola is tagged in 242 stories. Page 11 of 13.
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?

7 years ago - It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office for a talk. I was over two hours away from Brussels. I assumed the “crisis” to be the petty worry of an overanxious manager, and considered myself lucky to have an escape.

How Can a Business Succeed by Giving Back More Than It Takes?
How Can a Business Succeed by Giving Back More Than It Takes?

7 years ago - It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact they have on society and the environment, putting increasing amounts of budget and resources towards mitigating that impact. But just minimising the amount of environmental damage a business does is no longer enough.Nor is it sufficient to rely predominantly on CSR to create a good impression. Information is becoming ever more accessible, which means that businesses are subject to greater levels of scrutiny than ever before.

Beverage Industry Environmental Roundtable Releases First Common GHG Guidelines
Beverage Industry Environmental Roundtable Releases First Common GHG Guidelines

7 years ago - The Coca-Cola Company, AB InBev, Diageo and other members of the Beverage Industry Environmental Roundtable (BIER) recently published a document that creates the industry’s first common framework for greenhouse gas emissions reporting.

The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

7 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:

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Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws
Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws

7 years ago - The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week that it will petition to the chief U.S. food safety regulator and Congress to enact a single federal standard for the labeling of genetically modified (GMO) foods.

Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace
Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace

7 years ago - 16 of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings released last week by the Robert Wood Johnson Foundation (RWJF). The companies, acting together as part of the Healthy Weight Commitment Foundation (HWCF), pledged to remove 1 trillion calories from the marketplace by 2012, and 1.5 trillion by 2015. The independent evaluation found that the companies have so far exceeded their 2015 pledge by more than 400 percent.The 16 companies committed to the HWCF calorie-reduction pledge are:

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

7 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

10 Sustainable Business Stories Too Important to Miss
10 Sustainable Business Stories Too Important to Miss

7 years ago - Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of the latest stories about the big environmental and social pressures on business, and how some innovative companies are dealing with them.

USAID, P&G, Coke Partnering to Boost Entrepreneurship in Philippine Recovery Effort
USAID, P&G, Coke Partnering to Boost Entrepreneurship in Philippine Recovery Effort

7 years ago - The United States Agency for International Development (USAID) announced today it has signed Memoranda of Understanding (MOU) with Procter & Gamble (P&G) and Coca-Cola to support the revival of economic activity and livelihoods in Leyte, the Philippine province most devastated by Super Typhoon Haiyan (Yolanda) in early November.Under these MOUs, USAID, P&G and Coca-Cola will help establish new sari-sari stores (small community stores) and rehabilitate damaged or destroyed sari-sari stores located in public markets. In addition, the organizations will facilitate store owners’ access to microfinancing loans and other interventions to help them get back on their feet.

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Businesses, NGOs Joining Forces to Build Net Positive Movement
Businesses, NGOs Joining Forces to Build Net Positive Movement

7 years ago - A diverse group of leading UK companies and multinationals including BT, Kingfisher, Coca-Cola Enterprises, SKF, Capgemini and The Crown Estate have teamed up with NGOs Forum for the Future, The Climate Group and WWF-UK to encourage businesses to commit to becoming net positive, by giving back more than they take from the environment and society.

Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)
Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)

7 years ago - This is the first in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohlgemuth and VP of Stakeholder Engagement Danna Pfahl. We begin with the first of two posts that make up Chapter Two: The Power of Engagement.

Helping PDP Engage Brands to Revalue Plastic
Helping PDP Engage Brands to Revalue Plastic

7 years ago - This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.

Nestlé, Coke, Pepsi & Unilever Join Forces to Combat Waste in Chile
Nestlé, Coke, Pepsi & Unilever Join Forces to Combat Waste in Chile

7 years ago - Nestlé has announced a commitment to helping reduce waste and boost responsible disposal in Chile by supporting a new recycling network.The company has backed the “Collective Recycling Project,” which aims to recycle about 1,200 tons of waste per year through the installation of five recycling centers in the capital city of Santiago.The project is a joint collaboration with Walmart Chile, Coca-Cola Chile, PepsiCo and Unilever, with the goal of improving waste management in the country.

8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics
8 Major Consumer Brands and WWF Form Alliance to Promote Plant-Based Plastics

7 years ago - Coca-Cola, Danone, Ford, Heinz, Nestlé, Nike, P&G, Unilever and World Wildlife Fund (WWF) have formed a new organization to support the responsible development of plastics made from plant material and promote a more sustainable future for the bioplastics industry.The Bioplastic Feedstock Alliance (BFA) will focus on guiding the responsible selection and harvesting of feedstocks — such as sugar cane, corn, bulrush and switchgrass — used to make plastics from agricultural materials.

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New Report Reveals Global Trends, 'Perspectives' on CR Reporting
New Report Reveals Global Trends, 'Perspectives' on CR Reporting

7 years ago - CorporateRegister.com, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has developed and where it might be headed.

Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™
Driving Innovation: Coke and Ford Unveil Fusion Energi with Interiors Made from PlantBottle Technology™

7 years ago - The Coca-Cola Company and Ford Motor Company have teamed up to fuel more sustainable design by collaborating on a first-ever interior fabric made from the same renewable material used to produce Coke’s PlantBottle packaging.

'There's More Work to Do': A Conversation with Coke's Bea Perez
'There's More Work to Do': A Conversation with Coke's Bea Perez

7 years ago - Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering female entrepreneurs around the world.We caught up with Coke’s Chief Sustainability Officer, Bea Perez, for more on the company’s progress to date and the work that’s left to be done.

Brand Deep Dives: A Tool to Co-Create Common Convictions
Brand Deep Dives: A Tool to Co-Create Common Convictions

7 years ago - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply.

Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?

7 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

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Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments
Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments

7 years ago - Coca Cola improved water efficiency by 21.4 percent since 2004 and supported an estimated replenishment of approximately 52 percent of the water used in finished beverage products through 2012, according to the company’s tenth annual Sustainability Report and third Global Reporting Initiative (GRI) Report.Earlier this year, the company was among the first to receive the Carbon Trust Water Standard for achieving its lowest-ever water-use ratio and reducing water usage by nearly 15 percent since 2007.

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