We are America's leading marketing communications firm focused entirely in the sustainability/ESG space. We exist to create a market advantage for the organizations that are creating a sustainable, equitable future
Shelton Group
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
8 years ago - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.
Shelton Group Hires Brooks Clark as Managing Editor
8 years ago - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that it has added Brooks Clark as Managing Editor of Shelton Insights, the agency’s soon-to-be-launched, web-based news service. “This is an exciting move for us a company because we’re expanding our service offering and exploring more ways to share our insights,” said Suzanne Shelton, founder and CEO of Shelton Group. “With Brooks’ extensive writing and editing experience, I know he will do a great job in pioneering this initiative.”
Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements
8 years ago - KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years. The national poll shows decreases in many behaviors, including those listed below: • Replacing incandescent bulbs with energy-efficient CFLs or LEDs, down 13 percent • Adding sealing, caulking or weatherstripping, down 17 percent • Purchasing a higher-efficiency/ENERGY STAR qualified appliance, down 6 percent In addition, the survey found: • 50 percent of Americans still don’t unplug chargers and un-used appliances • 40 percent don’t use energy-saving thermostat settings
13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends
8 years ago - As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporate sustainability, as well as respective consumer attitudes and behaviors.
What Are the Most Effective Ways to Drive Changes in Consumer Behavior?
8 years ago - Calling all innovators and implementers! Beginning in June, Sustainable Brands will launch a new “Issues in Focus” editorial package examining ways brands are “activating sustainability” — driving behavior change toward sustainable consumption.