Stories About Brand Strategy

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Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy
Q&A: YouNoodle on Why Startups Can Be Key to Your Sustainability Strategy

PRODUCT, SERVICE & DESIGN INNOVATION - Well known as a technology engine — with a global network of 200,000+ startups that has powered a 1000+ innovation/startup competitions and challenges — YouNoodle might not be the first company you think of for advice on corporate sustainability strategy. But as the industrial era is replaced by a more entrepreneurial society, YouNoodle is helping brands and organizations keep up with disruptive innovation — and the sustainability space could certainly use more of that.

Breakthrough Impact Measurement Tools Revealing at New Metrics ‘18
Breakthrough Impact Measurement Tools Revealing at New Metrics ‘18

PRESS RELEASE - EcoAct, Novo Nordisk, B Lab and others sharing new research and performance metrics, Oct 29-31 in Philadelphia SAN FRANCISCO, October 24, 2018 – Members of the Sustainable Brands® community will gather next week for the 8th annual New Metrics conference, taking place October 29-31 at the Loews Philadelphia Hotel in Philadelphia, PA. More than 300 executives and global thought-leaders will reveal new methodologies, toolkits and case studies for demonstrating the ROI of Sustainable Business. Compelling new initiatives presented at New Metrics ‘18 will include:

Iron Mountain Drives Renewable Energy Goals for Global Electricity Use in 2018 through Partnerships with NextEra Energy Resources
Iron Mountain Drives Renewable Energy Goals for Global Electricity Use in 2018 through Partnerships with NextEra Energy Resources

PRESS RELEASE - Iron Mountain Incorporated™ (NYSE: IRM), the global leader in storage and information management services, today announced the signing of a 15-year power purchase agreement (PPA) with an affiliate of NextEra Energy Resources, LLC, for 145 megawatts (MW) of new wind energy from the Pretty Prairie Wind Farm, located in Reno County, KS. With this agreement, coupled with other recent green power purchases, Iron Mountain expects to exceed 75 percent global renewable electricity usage in 2018, and move the company closer to its goal of 100 percent renewable power by 2050. Iron Mountain worked with Schneider Electric Energy & Sustainability Services to identify and evaluate projects and arrange the deal.

HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics
HP, IKEA Join Group Developing Global Supply Chain for Ocean-Bound Plastics

WASTE NOT - Today, NextWave Plastics — a collaborative, open-source initiative convening leading technology and consumer-focused companies to develop the first global network of ocean-bound plastics supply chains — announced that HP Inc. and IKEA are joining its global consortium. The addition of HP and IKEA marks 10 companies collaborating to “turn off the tap” of plastic entering the ocean.

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REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27
REI Co-op continues commitment to sustainability by hosting 11 used gear swaps across the country on Oct. 27

PRESS RELEASE - "Our commitment to used gear is part of our broader effort to offer affordable, sustainable gear to our customers," said Peter Whitcomb, REI director of new business development. "Swapping gear is a fun way for our members to connect, get the gear they need, and sell or trade what they no longer use – all while helping to keep products out of the landfill." The events are free and open to REI members and one guest. Individuals looking to sell gear do not need to be an REI member, but are asked to pay a $20 fee for table space. Event proceeds will be donated to a local outdoor nonprofit in each city. Learn more here.

NRG Launches Renewable Select, Simplified Renewables without the PPA
NRG Launches Renewable Select, Simplified Renewables without the PPA

PRESS RELEASE - NRG Energy, Inc. (NYSE: NRG) announces the availability of Renewable Select, simplifying the renewables procurement process and making it easier for businesses to choose renewable energy. The plan transforms the lengthy and complex traditional energy procurement process into a cost competitive, easy to execute transaction. Today’s customers demand renewable energy at grid parity to meet their fiscal requirements while achieving their sustainability goals. Renewable Select uniquely delivers to customers:

Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain
Addressing SDG 14: 3 Steps to a Sustainable Ocean Supply Chain

NEW METRICS - Oceans cover more than 70 percent of our planet’s surface and are home to 80 percent of life on earth. Fish, which provide 20 percent of daily protein intake to about 3.1 billion people, is among the most widely traded food commodities — at a value of US$145 billion annually.

Danish CSR-prize recognizes Ørsted as a role model for sustainability reporting
Danish CSR-prize recognizes Ørsted as a role model for sustainability reporting

PRESS RELEASE - The annual CSR prize seeks out best practices in economic, social and governance (ESG) reporting among Denmark’s biggest companies.

Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment
Member Spotlight: Ann Starodaj of Optoro connects the dots on transforming retail waste, attracting top talent and achieving professional fulfillment

MEMBER SPOTLIGHT - Ann Starodaj (@AnnStarodaj), director of sustainability at Optoro, spoke with us recently to discuss her passion for promoting sustainable consumption, how Optoro’s software solutions enable this for clients, and how leveraging a strong appetite within the business to measure product impact is helping her expand the sustainability team. Keep reading to learn more about the inspiring army of changemakers Ann is seeing in the marketplace, her desire to collaborate with members on reverse logistics, and the insights she gained as a pastry chef before diving head long into sustainability.

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New Tool Helps Companies Determine If, How to Engage on Divisive Issues
New Tool Helps Companies Determine If, How to Engage on Divisive Issues

WALKING THE TALK - In the past year, we’ve seen more and more bold and potentially risky moves from brands, taking stands on pertinent societal and environmental issues: Airbnb, Google and other tech giants against the US’ immigration ban; Target supporting individuals’ right to use bathrooms corresponding to their gender identity; Heineken’s and other brands’ vocal support of

8 Timely Topics Shaping the 8th Year of #NewMetrics
8 Timely Topics Shaping the 8th Year of #NewMetrics

NEW METRICS - At its core, the #NewMetrics series of events has always been about quantifying previously ignored risks, costs and revenue potential associated with sustainability impacts. Over the years, we have explored important new metrics related to the whole range of vital capitals — natural, human, social, relationship, intellectual and financial — with the same end goal of helping businesses understand the full picture of their presence in the world, so they can then improve it in informed, holistic ways.

While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along
While McDonald's Burgers Get More Real, Chipotle Reminds Us It's Been 'Real' All Along

MARKETING AND COMMS - McDonald’s USA has announced that its seven classic burgers are now free from artificial preservatives, artificial flavors and added colors from artificial sources. The ingredient changes affect all 14,000 U.S. restaurants, marking this the next major milestone in McDonald’s food journey and another way the fast food giant aims to help customers feel good about its food.

Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper
Two Types of Recycled Fiber, and Two Approaches to Making Recycled Paper

PRESS RELEASE - There are two types of recycled fiber – composed of either post-consumer reclaimed material or pre-consumer reclaimed material – that can be used to make recycled paper. The two are fundamentally different, as specified in these definitions from the Forest Stewardship Council® (FSC®):

Q&A: How Boothster Is Redesigning the Exhibit Industry
Q&A: How Boothster Is Redesigning the Exhibit Industry

PRODUCT, SERVICE & DESIGN INNOVATION - The exhibit industry is one of the most wasteful on the planet. Just take a look at the end of most conferences and trade shows, and you’ll see floors and dumpsters filled with plastics, banners, janky aluminum and other non-sustainable materials. Back in March, the Sustainable Brands team saw a clever, sustainable booth-building system and reached out to the designer, Boothster, to collaborate on sustainable stage designs and booths for SB’18 Vancouver.

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Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

THE NEXT ECONOMY - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.

Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future
Q&A: Schneider Electric Banking on Science, Smarter Cities to Power a Sustainable Future

CLEANTECH - In the past few years, Schneider Electric — a global specialist in energy management and automation — has partnered with its customers around the world in various capacities to co-create smart solutions for a more sustainable future. It focuses its energy on prioritizing resource productivity and management, promoting energy efficiency and rethinking energy consumption. It has also adopted science-based emissions targets and helped its clients set their own. We spoke with Erik Mohn, Director of Americas Sustainability Services at Schneider Electric, to learn more about the company’s multi-pronged strategy to spread sustainability.

4 Steps to Building a Brand That Supports Smallholder Farmers
4 Steps to Building a Brand That Supports Smallholder Farmers

SUPPLY CHAIN - This summer, whilst working in Barbados, I got my hands on an old drum set and learnt how to play the classic four-on-the-floor disco beat. It felt great to (just about) crack something so quickly, partly because it makes a nice change from the day job — building ethical brands, which takes a lot longer than a couple of weeks.

Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change
Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is on Climate Change

WALKING THE TALK - A campaign launched today is holding BlackRock, the world’s largest asset manager, accountable as the single largest contributor to climate destruction. BlackRock’s Big Problem — supported by over a dozen organizations, including Friends of the Earth US, Amazon Watch and the Sierra Club, with support from The Sunrise Project — asserts that as the world’s biggest owner of fossil fuel companies, BlackRock is putting the planet on a path towards runaway climate change. The campaign launches as world leaders in climate policy, solutions and finance gather in New York for Climate Week.

Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics
Sustainable Brands Delivers Insight on How to Build Better Sustainability Metrics

PRESS RELEASE - Danone, Global Reporting Initiative, SAP, PepsiCo speaking at New Metrics ‘18 about creating and measuring new forms of value SAN FRANCISCO, September 26, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upcoming conference: New Metrics 2018. Nearly 400 business executives will convene October 29-31 at the Loews Philadelphia Hotel for a conversation on the ROI of Sustainable Business and smarter, more accurate, and more inclusive business metrics that generate value for all stakeholders.

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BASF recognized as a UN Global Compact LEAD company and SDG Pioneer
BASF recognized as a UN Global Compact LEAD company and SDG Pioneer

PRESS RELEASE - FLORHAM PARK, NJ, September 25, 2018 – BASF was recognized for its continuing involvement and commitment to the United Nations (UN) Global Compact and the Sustainable Development Goals (SDGs) as a UN Global Compact LEAD company and as an SDG Pioneer during the UN Global Compact Leaders Summit.

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